Marketing Automation for Beginners - Strategy & Tools Intro

What is Marketing Automation and how is it done?

How can you choose the best Marketing Automation tool for a business?

What's the best approach to building a simple and efficient Marketing Automation Strategy?

If you are looking for an introduction to Marketing Automation, this course is for you.

Marketing Automation is a hot topic in today's business world. But the topic is far more than trendy marketing jargon. Streamlining marketing tasks through the use of technology is no longer exclusive to innovative tech businesses. More and more companies are using Automation to save time, cut costs and focus on growth rather than spending time on repetitive tasks.

Whether you're looking to implement Marketing Automation in your business or just want to learn more for your job, this course will provide you with a solid understanding of the fundamentals and help you put them into practice.

We cover:

• What is Marketing Automation, and how it's implemented

• How does it fit in the context of a business, considering business type, customer journey, goals, and resources

• What does a Marketing Automation tool look like from the inside

• The two most essential elements of Automation

• How to choose a Marketing Automation tool with confidence, including a review and INSIDE OVERVIEW of the major players:

  
  

  - Salesforce

  - Marketo

  - HubSpot

  - Eloqua by Oracle

  - Klaviyo

  - Keap

  - Activecampaign

  
  

• How to build your Marketing Automation Strategy from scratch

• How to use Automation to move leads down the funnel

• Best practices and guidelines for:

  - Lead Capture with Forms and Chatbots

  - Database building

  - Lead segmentation

  - Lead Nurturing

  - How to use Automation to get customers

  - Automating Email Sequences and other types of actions

  - How to use Automation to retain customers

With real-world examples and practical assignments, this course is packed with everything you need to build a customized Marketing Automation strategy and choose the right tool for your business.

Please notice that not all videos are mandatory. If you are short on time,

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I have 13+ years of experience in Digital Marketing and have been working exclusively with Marketing Automation since 2018. I am a HubSpot expert and provide consulting and training services to businesses from all over the world. I am also a Udemy Partner and Bestseller Instructor. This is one of my latest student testimonials:

"I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy." Tamara Biljman, Content Strategist