4.17 (613 reviews)
☑ Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)
☑ Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
☑ Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
☑ Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
☑ Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
☑ Learn why do prices of high tech products usually drop over time (Price Skimming)
☑ Learn why airlines overbook their aitplane (Revenue Management)
☑ Solid understanding of basic Marketing and pricing concepts
☑ Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit
You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?
You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.
After completing this course you will be able to:
Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.
Increase revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-in
Confidently practice, discuss and understand different Pricing strategies used by organizations
How this course will help you?
A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.
If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.
Why should you choose this course?
We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:
Theoretical concepts and use cases of each Pricing strategy
Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excel
Downloadable Excel file containing data and solutions used in each lecture
Class notes and assignments to revise and practice the concepts
The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.
What makes us qualified to teach you?
The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course
We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:
This is very good, i love the fact the all explanation given can be understood by a layman - Joshua
Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy
Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.
Download Practice files, take Quizzes, and complete Assignments
With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.
What is covered in this course?
Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.
Let me give you a brief overview of the course
Section 1 - Introduction
In this section we will learn about the course structure and the steps involved in devising a pricing strategies.
Section 2 - Step 1: Setting a Pricing Objective
In this section, we will discuss about different pricing objectives that a firm
Section 3 - Step 2: Estimating Demand
In this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using Excel
Section 4 - Step 3: Estimating Costs
Cost curves plays an important role in profit maximizing problems. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods
Section 5 - Step 4: Analyzing competitors
In This section we will learn about analyzing competitors strategy and its effect on our pricing strategy
Section 6 - Step 5: Evaluating Pricing Strategies
Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular strategy.
Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.
I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.
Go ahead and click the enroll button, and I'll see you in lesson 1
Welcome to the course
Step1: Estimating Demand
Forms of Demand Curve
Price Elasticity Examples
Excel: Estimating Linear Demand Curve
Excel: Estimating Power Demand curve with Elasticity
Excel: Estimating Power Demand Curve with points
Subjective Demand curve
Excel: Estimating Subjective Demand Curve
Excel: Maximizing Revenue using Excel Solver
Step 2: Estimating Costs
Estimating the cost function
Excel: Modeling Cost Function and Maximizing Profit
Including effect of complementary goods
Excel: Effect of complementary goods
Step 3: Analyzing competitors
Step 4: Evaluating Pricing Strategies
Types of Bundling
The Bundling Problem
Excel: Solving Bundling problem Part 1
Excel: Solving Bundling problem Part 2
Excel: Solving Bundling problem (Price Reversal)
Non-Linear Pricing Strategies
Willingness to Pay of customers
Example Problem Statement
Excel: Standard Quantity Discounts
Excel: Non-Standard Quantity Discounts
Excel: Two-Tier Pricing
Price Skimming Strategy
Excel: Price Skimming Strategy
Excel: Handling Uncertainity
Appendinx: Using Lookup functions
Theory: Pricing Policy and Pricing Objective
Steps of setting a Pricing policy
Different Pricing Objectives
Appendix 1: Excel crash course
Lookup Formulas ( V Lookup, Hlookup, Index-Match )
Formatting data and tables
Excel Charts: Categories of messages that can be conveyed
Elements of charts
The Easy way of creating charts
An amazing course that taught me so much not only on connections between marketing to pricing strategies but also useful tips and tricks to use excel to achieve the same!
We get to learn advance function in excel, how to create a sheet, solver function and also what will should be the best price based on certain assumptions. The instructure/professor has made this course easy and very clear to understand as well as interesting.
Excellent Course and highly recommended. Top-notch resources with easy to follow explanations and concepts.Thank You
Interesting course. Some of the content is better appreciated when the student has some previous background in Excel. The Excel learning portion is helpful to newer and more experienced users.
Yes it is, I am currently working in Supply chain Department so that's why these materials and Videos will help me out.
It is great experience and worth the money. So comprehensive and well structured that it is very easy for beginners to get a hold of things. No doubt he teaches really well. Loved this course
Le contenu est intéressant et correspond parfaitement à mes attentes. Malheureusement la prononciation du professeur freine mon apprentissage et je fournis plus d'efforts pour le suivre.
each point could have been detailed. Many good points were covered in Voice-over, that should come in slide also.
Excel Lecture was great learning and suggested to give option for downloading videos for later practice.
The course was so AMAZING with such a low fee,but i want the tutor to add more practical examples to the course..
I really enjoyed the content and delivery style of the course. Marketing analytics made so subtle and easy to understand.
Good enough. As I am in the pricing role in my Organization.Description on pricing is very easy to learn.Thanks a lot to the trainer.
I found it a very good introduction to pricing, well supported by some excel techniques for developing pricing strategies.
I can read ppts. I'd prefer some more representation and examples for my learning. Monotone speaker does not help explanation of the concepts.
A well designed course for someone like me who wants to understand the basics of Competitive Pricing & various Pricing Strategies