Marketing Analytics: Pricing Strategies and Price Analytics

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

4.55 (1037 reviews)
Analytics & Automation
5.5 hours
Jan 2022
last update
regular price

What you will learn

Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management)

Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation

Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)

Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)

Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)

Learn why do prices of high tech products usually drop over time (Price Skimming)

Learn why airlines overbook their aitplane (Revenue Management)

Solid understanding of basic Marketing and pricing concepts

Become proficient in using powerful tools such as excel solver, excel goal seek & trendlines to solve price optimization problems for maximum revenue/profit


You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.

After completing this course you will be able to:

  • Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.

  • Increase revenue/profit of your firm by implementing revenue / profit maximizing price point and accordingly deciding perfect pricing strategies using Excel solver Add-in

  • Confidently practice, discuss and understand different Pricing strategies used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.

If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. After taking this course you will have a fair idea on pricing strategies and price analytics. Each section has the following components:

  • Theoretical concepts and use cases of each Pricing strategy

  • Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excel

  • Downloadable Excel file containing data and solutions used in each lecture

  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes on various pricing strategies and price analytics attached for you to follow along. You can also take quizzes to check your understanding of concepts on pricing strategies. Each section contains a practice assignment for you to practically implement your learning on pricing strategies, marketing analytics.

What is covered in this course?

Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.

Let me give you a brief overview of the course

  • Section 1 - Introduction

In this section we will learn about the course structure and the steps involved in devising a pricing strategies and marketing analytics.

  • Section 2 - Step 1: Setting a Pricing Objective

In this section, we will discuss about different pricing objectives that a firm.

  • Section 3 - Step 2: Estimating Demand

In this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using Excel

  • Section 4 - Step 3: Estimating Costs

Cost curves plays an important role in profit maximizing problems and determining pricing strategies. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods on pricing strategies and marketing analytics.

  • Section 5 - Step 4: Analyzing competitors

In This section we will learn about analyzing competitors’ pricing strategy and its effect on our pricing strategy and marketing analytics.

  • Section 6 - Step 5: Evaluating Pricing Strategies

Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular pricing strategy.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst. This is also a helpful resource for understanding pricing strategies and price analytics.

I am pretty confident that the course will give you the necessary knowledge and skills related to pricing strategies, pricing and marketing analytics; to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I'll see you in lesson 1 of this pricing strategy course


Start-Tech Academy


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Welcome to the course

Step1: Estimating Demand

Estimating Demand
Course Resources
Forms of Demand Curve
Price Elasticity Examples
Excel: Estimating Linear Demand Curve
Excel: Estimating Power Demand curve with Elasticity
Excel: Estimating Power Demand Curve with points
Subjective Demand curve
Demand curve
Excel: Estimating Subjective Demand Curve
Excel: Maximizing Revenue using Excel Solver

Step 2: Estimating Costs

Estimating the cost function
Excel: Modeling Cost Function and Maximizing Profit
Including effect of complementary goods
Excel: Effect of complementary goods
Complementary Goods

Step 3: Analyzing competitors

Analyzing Competitors

Step 4: Evaluating Pricing Strategies

Price Bundling
Types of Bundling
The Bundling Problem
Excel: Solving Bundling problem Part 1
Excel: Solving Bundling problem Part 2
Excel: Solving Bundling problem (Price Reversal)
Non-Linear Pricing Strategies
Willingness to Pay of customers
Example Problem Statement
Excel: Standard Quantity Discounts
Excel: Non-Standard Quantity Discounts
Excel: Two-Tier Pricing
Non-linear Pricing
Price Skimming Strategy
Excel: Price Skimming Strategy
Revenue Management
Excel: Handling Uncertainity
Appendinx: Using Lookup functions

Theory: Pricing Policy and Pricing Objective

Steps of setting a Pricing policy
Different Pricing Objectives

Appendix 1: Excel crash course

Mathematical Formulas
Textual Formulas
Logical Formulas
Date-Time Formulas
Lookup Formulas ( V Lookup, Hlookup, Index-Match )
Data Tools
Formatting data and tables
Pivot Tables
Excel Charts: Categories of messages that can be conveyed
Elements of charts
The Easy way of creating charts

Bonus Section

Bonus Lecture


January 24, 2022
A great course to understand the details of Marketing Analytics! The added crash course of Excel at the end was so helpful! Thanks for creating this course!
November 20, 2021
i had earlier made a mistake and took other courses on price building, got so lost, and eventually ended up back to this course, which is like a saviour to my work profile. Every detail explained, here is unbelievable, i am using these techniques to counter my finance team in my organisation and believe me they are all amused by just simple calculations, i am getting my optimal solutions. Thanks Udemy Algorithm to recommend me this course
October 13, 2021
This course covers the pricing concepts to a great extent. Recommend this for someone who does not have any prior experience in pricing, a good start
September 1, 2021
This message is for the tutor. First, I would like to congratulate for the course. Second, you should never ever excuses giving for your Indian accent. You don't have an strong Indian accent. If you think that your accent is hard to understand, you should go to Glasglow or other places of Scotland. But if you look into Spanish, please try to understand some people of Andalucía in the south of Spain or go to Argentina. That is hard to understand. I am native Spanish speaker. Apart from this, you should also know that there are variants of English. You can speak British English, American English or Indian English. In any case, thanks for the subtitle. That demostrate that you are able to sort out problems and incovenients. But you should be very proud of you, your knowledge and your English.
August 19, 2021
It was an amazing journey, full of enjoyment and package of Knowledge. I have learned new thing and update myself,. Thanks for arranging such an interesting course.
July 30, 2021
Good materials but the advanced language with a foreign english made it difficult to understand focus
July 25, 2021
I'm glad that i took up this course. Pukhraj sir is so consistent throughout. He explained it in a very calm and composed manner. overall, it was a great experience. I'll look forward to more courses from the start-tech academy. thankyou so much!
July 6, 2021
I initially struggled to understand the thick Indian accent. The closed captioning was helpful but often got words wrong and punctuated in the wrong places. Overall I have learned a great deal and really, really, really like the teaching style and pace!!
June 16, 2021
Good approach. Easy examples with accuracy for explanations. It’s also helps in excel performance & skills improvement.
May 19, 2021
not recommend anyone to take this course, the accent, and script are not correct and clear, so much noise, and it not based on logic or science.
April 8, 2021
til this time most of the lectures are theoritical but they are able to tell the concept clearly and precisely. It would be further good if each objective will be explained with some example like you done in skimming it helps the student to clarify the concept further otherwise we keep on putting example on our own which may be correct or otherwise.
March 28, 2020
Explained in a very simple way.The practical examples are also good. But as a suggestion instead of 2hrs course on excel, it would have been better if you could have included more concepts on the same subject.
March 27, 2020
This course moves step by step! I carefully follow and hope to finish this course as soon as possible and find answers of my questions.
March 23, 2020
It was an amazing experience. You really simplified complex problems in excel to the simplest possible way so that an average student could get it. People looking for basic course should start with this one before you opt for higher courses.
December 17, 2019
Learnt some practically useful concepts and implementation in Excel. Great course. Highly recommended



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