Analytics & Automation


Marketing Analytics: Pricing Strategies and Price Analytics

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

4.10 (674 reviews)


5.5 hours


Feb 2021

Last Update
Regular Price

What you will learn

Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)

Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation

Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)

Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)

Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)

Learn why do prices of high tech products usually drop over time (Price Skimming)

Learn why airlines overbook their aitplane (Revenue Management)

Solid understanding of basic Marketing and pricing concepts

Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit


You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.

After completing this course you will be able to:

  • Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.

  • Increase revenue/profit of your firm by implementing revenue / profit maximizing price point and accordingly deciding perfect pricing strategies using Excel solver Add-in

  • Confidently practice, discuss and understand different Pricing strategies used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.

If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. After taking this course you will have a fair idea on pricing strategies and price analytics. Each section has the following components:

  • Theoretical concepts and use cases of each Pricing strategy

  • Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excel

  • Downloadable Excel file containing data and solutions used in each lecture

  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes on various pricing strategies and price analytics attached for you to follow along. You can also take quizzes to check your understanding of concepts on pricing strategies. Each section contains a practice assignment for you to practically implement your learning on pricing strategies, marketing analytics.

What is covered in this course?

Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.

Let me give you a brief overview of the course

  • Section 1 - Introduction

In this section we will learn about the course structure and the steps involved in devising a pricing strategies and marketing analytics.

  • Section 2 - Step 1: Setting a Pricing Objective

In this section, we will discuss about different pricing objectives that a firm.

  • Section 3 - Step 2: Estimating Demand

In this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using Excel

  • Section 4 - Step 3: Estimating Costs

Cost curves plays an important role in profit maximizing problems and determining pricing strategies. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods on pricing strategies and marketing analytics.

  • Section 5 - Step 4: Analyzing competitors

In This section we will learn about analyzing competitors’ pricing strategy and its effect on our pricing strategy and marketing analytics.

  • Section 6 - Step 5: Evaluating Pricing Strategies

Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular pricing strategy.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst. This is also a helpful resource for understanding pricing strategies and price analytics.

I am pretty confident that the course will give you the necessary knowledge and skills related to pricing strategies, pricing and marketing analytics; to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I'll see you in lesson 1 of this pricing strategy course


Start-Tech Academy


Marketing Analytics: Pricing Strategies and Price Analytics
Marketing Analytics: Pricing Strategies and Price Analytics
Marketing Analytics: Pricing Strategies and Price Analytics
Marketing Analytics: Pricing Strategies and Price Analytics



Welcome to the course

Step1: Estimating Demand

Estimating Demand

Course Resources

Forms of Demand Curve

Price Elasticity Examples

Excel: Estimating Linear Demand Curve

Excel: Estimating Power Demand curve with Elasticity

Excel: Estimating Power Demand Curve with points

Subjective Demand curve

Demand curve

Excel: Estimating Subjective Demand Curve

Excel: Maximizing Revenue using Excel Solver

Step 2: Estimating Costs

Estimating the cost function

Excel: Modeling Cost Function and Maximizing Profit

Including effect of complementary goods

Excel: Effect of complementary goods

Complementary Goods

Step 3: Analyzing competitors

Analyzing Competitors

Step 4: Evaluating Pricing Strategies

Price Bundling

Types of Bundling

The Bundling Problem

Excel: Solving Bundling problem Part 1

Excel: Solving Bundling problem Part 2

Excel: Solving Bundling problem (Price Reversal)

Non-Linear Pricing Strategies

Willingness to Pay of customers

Example Problem Statement

Excel: Standard Quantity Discounts

Excel: Non-Standard Quantity Discounts

Excel: Two-Tier Pricing

Non-linear Pricing

Price Skimming Strategy

Excel: Price Skimming Strategy

Revenue Management


Excel: Handling Uncertainity

Appendinx: Using Lookup functions

Theory: Pricing Policy and Pricing Objective

Steps of setting a Pricing policy

Different Pricing Objectives

Appendix 1: Excel crash course

Mathematical Formulas

Textual Formulas

Logical Formulas

Date-Time Formulas

Lookup Formulas ( V Lookup, Hlookup, Index-Match )

Data Tools

Formatting data and tables

Pivot Tables

Excel Charts: Categories of messages that can be conveyed

Elements of charts

The Easy way of creating charts

Bonus Section

Bonus Lecture



Soumiya7 September 2020

An amazing course that taught me so much not only on connections between marketing to pricing strategies but also useful tips and tricks to use excel to achieve the same!

Darryal25 August 2020

We get to learn advance function in excel, how to create a sheet, solver function and also what will should be the best price based on certain assumptions. The instructure/professor has made this course easy and very clear to understand as well as interesting.

Jonathan2 August 2020

Excellent Course and highly recommended. Top-notch resources with easy to follow explanations and concepts.Thank You

Steve6 July 2020

Interesting course. Some of the content is better appreciated when the student has some previous background in Excel. The Excel learning portion is helpful to newer and more experienced users.

Qaiser4 July 2020

Yes it is, I am currently working in Supply chain Department so that's why these materials and Videos will help me out.

ANUBHAV16 June 2020

It is great experience and worth the money. So comprehensive and well structured that it is very easy for beginners to get a hold of things. No doubt he teaches really well. Loved this course

Nour3 June 2020

Le contenu est intéressant et correspond parfaitement à mes attentes. Malheureusement la prononciation du professeur freine mon apprentissage et je fournis plus d'efforts pour le suivre.

Charu21 May 2020

each point could have been detailed. Many good points were covered in Voice-over, that should come in slide also.

Akshay18 May 2020

Excel Lecture was great learning and suggested to give option for downloading videos for later practice.

Thangjam2 May 2020

The course was so AMAZING with such a low fee,but i want the tutor to add more practical examples to the course..

Arindam23 April 2020

I really enjoyed the content and delivery style of the course. Marketing analytics made so subtle and easy to understand.

Sukanta19 April 2020

Good enough. As I am in the pricing role in my Organization.Description on pricing is very easy to learn.Thanks a lot to the trainer.

Andrew14 April 2020

I found it a very good introduction to pricing, well supported by some excel techniques for developing pricing strategies.

Samuel23 December 2019

I can read ppts. I'd prefer some more representation and examples for my learning. Monotone speaker does not help explanation of the concepts.

Niraj15 October 2019

A well designed course for someone like me who wants to understand the basics of Competitive Pricing & various Pricing Strategies


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