Marketing Analytics Mastery: From Strategy to Application

Some sections seem repetitive; if you understand the definitions of the concepts (e.g. metrics, campaign types), you will know the limitations and benefits of each. The course can talk more about real work case studies, go through more complicated practice examples, and elaborate on the concepts with more use cases.

Really great. I have some projects in mind and this course really helped me get my head clear about the approach needed to properly measure things in marketing. The most valuable section is the one about ROI.

Perfectly structured, easy and clearly delivered course materials, valuable downloads. Highly recommend!

My experience left me with mixed feelings. One of the course's strengths is its broad coverage of data analysis topics. It's clear that the creator aimed to encompass a wide range of concepts and tools within the curriculum. This approach has its merits, as it provides learners with a holistic understanding of the subject matter. However, the course often fell short in terms of clarity. One of my main frustrations with this course was the sometimes confusing explanations. While the instructor clearly had a deep knowledge of the material, his ability to convey complex ideas in an accessible manner was inconsistent. This occasionally left me more baffled than enlightened. Another drawback was the excessive time spent discussing data analysis tools that, realistically, most students would never use in their careers or, if they did consider using them in the future, these tools might already be obsolete or phased out of the market. The instructor did acknowledge this fact, but the prolonged focus on these niche tools felt like an unnecessary diversion. I found myself wishing for more time devoted to techniques that are highly relevant to today's data analysis landscape. On the bright side, the course did have its moments of brilliance. I particularly appreciated the practical tips that were sprinkled throughout the lectures. These insights, especially those applicable to marketing, were valuable and could be implemented in my day-to-day work. It was these nuggets of wisdom that kept me engaged and motivated to continue with the course. However, the course's biggest shortcoming is its length. There is simply too much fluff to wade through. While the intention may have been to provide comprehensive coverage, it felt like unnecessary padding that only extended the learning process. In my opinion, a more streamlined approach with a focus on quality over quantity would have served learners better. In conclusion, this online data analysis course provides a comprehensive view of many concepts in the field. It does offer valuable insights, particularly for marketers, but these gems are often buried beneath a sea of convoluted explanations and outdated content. If you're willing to invest the time and effort to sift through the excess, you might find it worthwhile. For those seeking a more concise and focused learning experience, this course might not be the best choice.

Would definitely recommend if you're starting out! Even if you know some of the channels, it just again puts marketing and data into perspective.

It was a comprehensive training program, just the one I needed and wanted the most as I started my Analytics career. Thank you so much, Stephen.

I loved this bit about the course. The case studies helped me to understand the importance of being ethical in data usage.

The Marketing Analytics Mastery course was a great learning experience! Had a lot of details about how to map out marketing campaigns, choosing metrics to evaluate the campaign, tools to use for analyzing campaign data etc.

The course gives a great overview on marketing reporting and is supported by very practical exercises and case studies. I would recommend this course if you want an overview on marketing reporting

This course was amazing from the start to the end of it. It's packed with enough case studies and Stephen is a fantastic teacher. This course was pretty useful to someone like me who would like to work in the marketing and comunication industry, with this course i have a better understanding of what infos and datas i have to look for while making a marketing strategy. Thanks Stephen again.

Stephen, fantastic course! This is listed as a course for beginners, but I am sure any skill-level professional can learn from this. I enjoyed the practical examples and activities to practice my learning. I 100% recommend it!

This course is absolutely packed full of helpful information, and Stephen's step by step explanations are really easy to follow. I'll definitely be referring back to the course material as I start to dig deeper into the data side of my marketing. Thank you!!

Gave alot of insights on data analysis and digital marketing. Plus gave detail in depth. His career did taught him alot and we're glad for this course by him. Thank you.

I am learning so much from this course. The demonstrations are in-depth. I appreciate the list of tools that Stephen shares throughout the course. I love that I can go back to them anytime.

need to have more real campaigns as an example , different types of campaign, industries, goals, and budget.