Market Segmentation - Splitting Customers in Segments

DO YOU WANT TO KNOW HOW THE CUSTOMERS SEGMENT THEMSELVES AND FOCUS ON THE PRODUCTS BASED ON THE NEEDS OF THE CUSTOMERS?  HERE IS A SHORT COURSE FOR YOU WHICH TEACHES COMPLETELY ABOUT MARKET SEGMENTATION.

“Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments”

Who Should Enrol in this course

Anyone who is interested in developing their Marketing Skills, Students, Graduates, Freshers and Working Professionals can join this course and develop this skill.

Why Should You Enrol in this course?

This course teaches you to understand the customers needs and produce the goods/services based on their expectation so that it is a win-win situation for both the manufacturers and customers.

What you will learn from this course?

You will learn the following from this course:-

• Preparing for market segmentation

• Scope of Segmentation

• Portraying how a market works and identify decision-makers

• Developing a representative sample of different decision-makers

• Accounting for the behavior of decision-makers

• Forming market segmentation

• Determining the attractiveness of market segments

• Assessing company competitiveness and the portfolio matrix

• Realizing the full potential of market mapping

• Predicting market transformation

• Setting market objectives and strategies

• Organizational issues on market segmentation

How is this course structured?

This is a comprehensive course which teaches you all the basic and advanced concepts of Market Segmentation. The entire course is split into 15+ modules all in video formats. The entire course is explained using simple English. Images/Icons and infographics are used to add value to the content and make the course interesting.

What are the prerequisites for joining this course?

No prior experience or qualification is required for enrolling in this course. You need uninterrupted internet connection to watch the videos and basic understanding of English.

How you will get benefitted from this course?

After learning this course, you will good understanding about market segments and customers. It helps you to develop market activities, increase market effectiveness, generate greater customer satisfaction, to identify strategic opportunities and niches.