Market Research | Complete Marketing Research Course 2023
Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization
What you will learn
Market Research
Market Sizing
Competitive Research
Market Analysis
Marketing
Research Methods
Testing
Conversion Rate Optimization
Surveying
Data Analysis / Analytics
Quantitative & Qualitative Research
Case Study Interviews
Evidence Based Marketing
Description
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products--both as a marketing consultant and as marketing manager at various levels up to Vice President.
Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.
Major Market Research Sections:
Introduction to the 3 types of market research & the 3 types of data
Exploratory research, including interviews, focus groups, and case studies
Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
How to size markets & demand using various tools and approaches
Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
The customer decision journey
Conversion rate optimization (CRO)
Marketing psychology research
How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
Data and media analysis
Service market research
Product marketing analytics
Key Market Research Topics:
Market Research & Marketing Research
Market Research Analysis & Market Research Analyst Training
Competitor Analysis
Marketing Analytics & Marketing Analysis
Research Methods
Qualitative Research & Quantitative Research
Consumer Analytics
Web Analytics & Conversion Rate Optimization (CRO)
Content
Introduction to Market Research
Exploratory Market Research
Competitor Analysis
Descriptive Market Research
Causal Market Research
Sizing Markets & Sizing Demand
Research on How Brands Grow (Market Research)
Customer Decision Journey Market Research
Conversion Rate Optimization
Marketing Psychology
Finding Buyers & Partners (Market Research)
Data & Media
Service Market Research
Product Market Analytics
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