Market Research: Dekker's Complete Marketing Research Course

🎯 Market Research: Dekker's Complete Marketing Research Course

🚀 Headline: Master Competitor Analysis, Market Research, and Marketing Analytics with Expert Insights from a Top Market Research Advisor!

🌍 Course Instructor: Dekker Fraser, MBA - A seasoned market research strategist with extensive experience at Sony PlayStation and Google-backed startups, and a marketing guru trained at the Kellogg School of Management.

📘 Course Description: Embark on a transformative journey through the world of market research with our comprehensive online course. Dekker Fraser, an MBA graduate from the #1-ranked marketing school in the world and a seasoned expert in consumer, B2B, digital, and physical product marketing, will guide you through the intricacies of market research, analytics, and optimization.

Dive into the latest techniques, tools, and hacks tailored to resolve all your market research challenges. Whether you're looking to analyze competitors, understand consumer behavior, or optimize for conversions, this course is packed with practical insights and real-world applications. 📈

Core Learning Highlights:

🔥 Introduction to Market Research Types & Data Sources:

• Learn the distinctions between descriptive, exploratory, and causal research.
• Understand the different types of data: quantitative vs. qualitative.

🔍 In-Depth Market Research Sections: 1. Exploratory Research:

• Conduct effective interviews, focus groups, and case studies to gather valuable insights. 2. Competitor Analysis:
• Discover a comprehensive 1-page competitor analysis template. 3. Descriptive Market Research:
• Master surveys, evidence-based copywriting, and funnel optimization techniques. 4. Causal Market Research:
• Explore A/B testing and learn the 3 critical aspects of direct-response marketing to test. 5. Market Sizing & Demand Forecasting:
• Utilize tools and approaches to determine market size and forecast demand accurately. 6. Empirical & Longitudinal Research:
• Learn the 7 rules for brand growth based on empirical research by Byron Sharp. 7. Customer Decision Journey:
• Understand the customer decision journey to better target and convert your audience. 8. Conversion Rate Optimization (CRO):
• Implement effective CRO strategies to enhance user engagement and conversion rates. 9. Marketing Psychology Research:
• Gain insights into consumer psychology to craft compelling marketing messages. 10. Finding Buyers & Partners:
• Leverage LinkedIn Sales Navigator, Sparktoro, and other tools to discover potential buyers and partners. 11. Data & Media Analysis:
• Analyze data and media to inform your marketing decisions effectively. 12. Service Market Research & Product Marketing Analytics:
• Examine the nuances of service market research and deepen your understanding of product marketing analytics.

🧠 Key Takeaways:

✅ Market & Marketing Research:

• Learn the fundamentals and how to apply them in real-world scenarios.

✅ Market Research Analysis:

• Get hands-on training to think like a market research analyst.

✅ Competitor Analysis:

• Analyze competitors with precision and develop strategies to stay ahead.

✅ Marketing Analytics & Marketing Analysis:

• Understand how data drives marketing decisions.

✅ Research Methods:

• Learn both qualitative and quantitative research methods effectively.

✅ Consumer Analytics:

• Discover actionable insights into consumer behavior and preferences.

✅ Web Analytics & Conversion Rate Optimization (CRO):

• Optimize your website and marketing campaigns for better performance and ROI.

Join Dekker Fraser, MBA, on this comprehensive learning adventure in market research. With his wealth of experience and your newfound expertise, you'll be equipped to make data-driven decisions that will propel your business forward! 🌟

Enroll now and unlock the full potential of your market research skills! 🚀 #MarketResearchMastery #DataDrivenDecisions #MarketingAnalytics #CRO #ConsumerAnalytics #BrandGrowthStrategy

📚 Course Review for Market Research & Analytics by Dekker Fraser

Overview: Market Research & Analytics is an online course that provides a comprehensive toolkit for understanding and applying both quantitative and qualitative research methods to gather customer insights. The course covers a wide range of topics from exploratory research to empirical brand growth research, offering practical techniques and tools invaluable for marketers, entrepreneurs, and product managers.

Pros:

• Expert Instructor: Dekker Fraser, with his extensive experience from renowned companies like Sony PlayStation and Google-backed startups, delivers the content with a depth of knowledge that is both engaging and enlightening.

• Comprehensive Content: The course provides a wide array of topics, ensuring that learners receive a broad understanding of market research principles and their practical application.

• Practical Application: The course emphasizes the application of concepts in real-world scenarios, such as surveys, A/B testing, conversion rate optimization, and finding buyers and partners.

• Diverse Learning Opportunities: From beginner to intermediate level professionals, the course caters to a variety of backgrounds and skill levels, offering something for everyone.

• Real-World Examples: The use of clear examples and case studies demystifies market research and makes complex concepts understandable.

• Essential Skills and Knowledge: The course equips learners with essential market research skills and knowledge that are applicable across various industries.

• Engaging Structure: The range of topics is broad, and the structure within each section offers clarity and a logical learning progression.

• Relevance to Current Trends: The course content aligns with what is being taught in contemporary educational institutions, making it relevant for both college students and working professionals.

Cons:

• Less Practical Focus: While the course is informative, some learners may find a greater emphasis on theory over practical hands-on knowledge, particularly in data collection and analysis.

• Quizzes and Assessments: The quizzes are described as nominal and simple, with some learners expressing a desire for more challenging questions that simulate decision-making processes.

• Section 15 Voice-Over: One section features an automated voice-over that is difficult to follow and detracts from the learning experience.

• Budget Consideration: Some learners acknowledge that a deeper dive into market research methods might require more extensive course development, which could affect the overall cost of the course.

Personal Experience:

• The course is highly recommended by a software engineer consulting for startups, particularly because it aligns with the needs of clients struggling in marketing.

• The professional background of the instructor is cited as a significant asset to the course's effectiveness and engaging delivery.

Conclusion:

Market Research & Analytics by Dekker Fraser is a well-rounded course that offers valuable insights into market research and analytics. While it could benefit from a greater focus on practical application in some areas, the course's strengths in content breadth, expert instruction, and real-world examples make it a worthwhile investment for those looking to expand their knowledge in this field. The positive feedback from learners across various skill levels further solidifies its status as a recommended learning resource.