Business Innovation & Growth : Discover Market Opportunity
Innovation Strategic Direction: Growth in Business Strategy, Industrial Design, Brand Strategy, UX UI Design...
What you will learn
Discover innovation pathways & insights to grow your Business and lead your market
Create competition differentiation
Business strategy process for choosing innovation path
Build strategic direction for brainstorming and ideation
Market Research Method, Tools, and Techniques
A market strategy 4-step approach to understanding your competitive market and alternative markets to find innovated insights
Multidisciplinary process, apply these tools and techniques to your process, including: user experience design, service design, business strategy, industrial design, branding strategy, digital marketing
Why take this course?
We teach a 4 step process called The Market Innovation Roadmap to develop a strategic direction for your strategic initiatives. Companies often fail to see their industry from a higher point of view. We want to change that by teaching market research tools and techniques to understand the market and find opportunities to innovate.
Our 4-Step Process is:
Market Identification
Market Analysis
Market Focus
Market Strategic Direction
This process is applicable to any discipline including business strategy, service design, user experience (ux UI design), industrial design, brand strategy. As well as any size company. Entrepreneurs, startups, mid to large corporations. You name it. Just tune in, take notes, and enjoy the content.
If you want to grow, thrive and lead, add the market innovation roadmap into your arsenal of capabilities.
Sign up and start innovating.
See you in the course.
Content
Introduction: Introduction to the Market Innovation Roadmap
Lesson 1: Market Identification | Market Innovation Roadmap
Lesson 2: Market Analysis | Market Innovation Roadmap
Lesson 3: Market Focus - Creating Market Landscapes | Market Innovation Roadmap
Lesson 4: Market Focus - Position & Identify Opportunity Spaces
Lesson 5: Market Strategic Direction | Market Innovation Roadmap
Lesson 6: Case Studies in Different Fields | Market Innovation Roadmap
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