Copywriting for High-Priced Programs

How to Format, Write and Structure an Effective Long Sales Page

4.13 (8 reviews)
Udemy
platform
English
language
Communications
category
instructor
Copywriting for High-Priced Programs
73
students
1.5 hours
content
Mar 2022
last update
$39.99
regular price

What you will learn

Write a promotional page for an event, workshop, retreat, course or coaching program

Make sure a long sales page includes everything needed to inform, persuade and trigger orders

Understand factors that heighten perceived value

Avoid hype in favor of solid reasons to sign up and buy

Description

How to Structure, Write and Format an Effective Long Sales Page

A learn-by-doing course on long-form copywriting, especially for high-priced programs

To sell an event, information product, subscription program, class, tour or coaching program, you need a long sales page that lays out what the offering consists of and persuades the reader to buy. Your artfully chosen words on the screen (or on paper) do all the selling work.

In copywriting terms, this is one-step buying, or direct response. What you're selling is somewhat complicated to explain, and it might cost $100, $500 or as much as $10,000 or more. By the end of your presentation on the page, the reader needs to understand the offer clearly, know how they'll be better off from buying, and have all their questions, doubts and concerns put to rest.

In this practical online course, which is laser-focused on this type of marketing writing, you learn and implement the fundamentals of creating an effective long sales page. Hands-on practice comes from two homework assignments that get thoroughly discussed in the course videos. 

Your learning tools also include explanations, checklists, analyses of student drafts, and written commentary on finished sales pages that can serve as models. At the conclusion of this course, you'll be able to write a polished, long sales page for yourself or for a client. And you'll know how to handle this monumental writing challenge again whenever you need to. You can refer to the worksheets, checklists and annotated examples in the course for years to come.

Content

The Long Sales Pages Copywriting Workshop

Lesson 1: When Do You Need a Long Sales Page and Why?
Lesson 2: About This Course
Lesson 3: Prewriting Analysis
Lesson 4: Discussion of Assignment #1
Lesson 5: Sales Page Components
Lesson 6: Some Marketing Psychology Pointers
Lesson 7: Formatting Your Sales Page
Lesson 8: Sample Sales Pages With Commentary
Lesson 9: Discussion of Assignment #2

Reviews

Rosie
March 1, 2018
The course is pretty much monotone and slow. The information is definitely interesting, but it could be delivered in a more engaging way. The static presentation and monotone voice just allow for distraction and zoning out. The information given has interesting points, but it is pretty much directed at beginners or people with no prior experience, thus not justifying such a specific title which appeals more to professionals and users with knowledge in copywriting. I enjoyed anyway the clarity used to describe the concept and it is clear that Marcia has experience in this field.
Eamonn
September 28, 2016
While Marcia delivers content that is clear and correct, I'm finding myself bored by her delivery. Perhaps this is a function of reading the materials she has included in the course?

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Related Topics

959944
udemy ID
9/16/2016
course created date
2/8/2020
course indexed date
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