Logo Design Mastery In Adobe Illustrator

Learn Logo Design Theory, The Creative Process, How to Work With Clients & Master Adobe Illustrator Tools

4.70 (4709 reviews)

Udemy

platform

English

language

Graphic Design

What you will learn

Logo Design Theory

The power of color Psychology in Logo Design

Learn the different logo design categories and styles

How to use the Golden Ratio in Logo Design and understand golden ratio theory

How to present your logos in a professional polished way for your clients or your portfolio

Learn several ways to find new logo design clients

Learn what questions to ask before starting a logo design process

Understand the full creative and brainstorming process in logo design

How to export and send the many files you need after your logo is approved by a client

How to work with color and selecting your color palette

Understand proper font paring and how to work with Typography

How to use Photoshop mockups to present polished presentations

Become conformable with all aspects of the logo design process

Why take this course?

NEW! September 2022 - A 100+ page downloadable PDF Guide to Logo Design Theory!

NEW! May 2021 - A Client Presentation Template in Adobe Illustrator

This powerful extensive class trains you in all aspects of the logo design process including logo design theory, execution, working with typography, selecting color pallets, preparing and exporting files and how to work with adobe illustrator to create stunning logos.

Not only that this class teaches you how to work with clients by following several full logo design projects from start to finish. We talk about what type of questions to ask clients before starting your logo design process.

We also apply our logos to mockups so we can create polished presentations for our portfolio or to the client for approval. We even talk about where to find possible clients by following a step by step process.

For the theory section of this course we dive into logo design categories and also review all the different logo design styles while showing stellar examples of each.

I go over the characteristics of strong logos designs and walk you through these using real world companies. Lastly, we cannot talk about logo design theory without talking about the power of color as we review the color psychology chart.

The next section is for those who need a crash course in Adobe illustrator as we review all of the most used tools we will use throughout this class including the width, shape-builder, offset path, gradient tools and using layering masks and more.

Afterwards we walk through the entire logo design process from scratch. We will learn how to quickly get our ideas out on paper, and then turn those rough ideas into real workable designs we can present to the client. We will walk through each step of the journey as we work finding those final concepts to present. We will create a mood board to find our perfect color matches and finish off our logo with the final touches.

Our next section dives deep into the golden ratio in logo design. We will create from scratch the golden ratio spiral and create the golden ratio circles we need to start to adapt our designs to the golden ratio. We will do several practice projects as well.

We then take this logo all the way through to the end including create all variations and sizes we will need to adapt this logo to just about anything. We will also create polished designs by learning how to use photoshop mock-ups. We will then use our downloadable file export guide to learn how and why we export the specific files to our clients.

The next section goes over portfolio building basics and several places and steps to find clients and to get client referrals so you can start building your design business.

This course is packed full of downloadable resources including a client questioner document, Logo styles and categories cheat sheet, color wheel and color psychology documents, a finding client’s resource, and file export, a golden ratio cheat sheet, a font paring guide and much more!

This class is extensive but is gentle and paced well enough for beginners to work through the course. There are both beginner and intermediate level topics discussed with some advanced topics discussed later on in the course.

This will be for anyone interested in working through a course that has a deep focus on logo design or any designer who wants to fine tune their logo design and presentation skills.

So, are you ready to up your logo design game? Let’s get started!

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Our review

🏫 **Course Overview:** This online course has been highly regarded by its participants, with a global rating of 4.69 and all recent reviews being positive. The course is designed for logo designers at various levels, from beginners to those looking to refine their skills. It covers the entire process of logo creation, providing insights into the design theory as well as practical software application, specifically Adobe Illustrator. **Pros:** - **Comprehensive Content:** The course offers a wide spectrum of subjects and high-quality content that leaves participants feeling inspired and confident in their design abilities. - **Clear Explanations:** Lindsay, the instructor, has been praised for her clear and concise teaching style, making complex concepts understandable. - **Well-Organized:** The course structure is described as detailed, well-organized, and easy to follow. - **Real-World Application:** Students appreciate the practical examples and tasks that prepare them for real-world design challenges. - **Business Insights:** The course doesn't only focus on design but also teaches students how to approach clients professionally, which is a valuable aspect for those looking to turn their skills into a business. - **Downloadable Resources:** Additional downloadable documents provide extra knowledge to help students deliver effectively to clients. - **Language Learning:** For non-native English speakers, the course can also serve as an opportunity to improve their language skills alongside learning design. - **Global Reach:** The course is beneficial even for participants from remote locations like Cameroon, Africa, where such practical design education is limited. **Cons:** - **Beginner Friendliness:** Some students felt that the course lacked basic explanations of Adobe Illustrator tools, making it less suitable for absolute beginners. - **Practical Examples:** A few students wished for more complex logo concepts and practical projects to be covered in the course. - **Tool Demonstration:** There were suggestions that some techniques demonstrated could be made more practical, with one example pointing out a discrepancy between the tool used and the theoretical concept of the golden ratio. - **Scope of Logos:** A few reviews mentioned they would have liked to see a wider variety of logo types covered in the course, such as monogram logos using different grids. **Instructor Praise:** Lindsay has been consistently highly rated by students for her teaching abilities and knowledge of her craft. One student even enrolled in three of her classes due to the quality of instruction. **Final Takeaway:** This course is a great primer for improving Illustrator skills, with well-explained and structured content that is beneficial for anyone looking to specialize in creating timeless and user-centric logos. It teaches more than one might expect from a typical college class, at a lower cost, and with a focus on professional practices as well as design fundamentals. The course is recommended for anyone interested in logo design, from beginners to intermediate designers.