Get Local Publicity for Your Company, Yourself, Your Cause
Publicity for local businesses, non-profits, activists, solo practitioners and entrepreneurs
What you will learn
Create and implement a realistic plan for local publicity
Why take this course?
Become the talk of the town.
This practical, no-fluff video course, with sample materials included, teaches you in just one hour how to obtain publicity for your local business, non-profit, activist project or yourself.
When you serve a defined geographical area, getting publicity in that area is relatively simple. Learn to approach both traditional media (newspapers, magazines, radio, TV) and new media (local blogs, other social media and "influencers").
What you need to do in order to get no-cost publicity is neither obvious nor common sense, however. Find out both what you need to do and what you had better not do to earn visibility, credibility and outreach to potential customers and clients in your region.
Your instructor, Marcia Yudkin, has written two books on publicity, has received both local and national publicity for herself, interviewed more than 1,000 publicity seekers over the years and helped dozens of small-business clients get into the news.
Supplementary materials include a sample press release, sample pitch letter, sample 5-month publicity plan and 132 proven ideas for becoming newsworthy.
What are you waiting for? Your local media actually need you to fill their pages and air time!
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