Local Business Lead Generation Strategies to Use

Discover the top 1-3 lead generation strategies that will work for your local business (& ditch the shiny distractions!)

4.35 (42 reviews)

Udemy

platform

English

language

Marketing Fundamentals

What you will learn

Understand how to create a specific lead generation plan based on the specific local business that needs more leads

See how to review an entire local business for gaps in their marketing

Discover opportunities for growth (businesses want to make money

Understand how to select from the right strategies to start with based on the business at hand

Focus on strategies you can control (and less on those you can’t)

Why take this course?

Increasing local leads for a local business doesn't have to be hard. When we get past what everyone else is doing and ignore all the shiny distractions standing in our way, we're empowered to select a strategy or strategies that will actually work for the unique local business we want to increase leads for.

It isn't about being everywhere or applying as many strategies as possible just to see what works. Rather we can explore the options and then make informed and strategic decisions to increase a local business' leads.

Do you want to increase the number of monthly leads for your (or your client's) local business?

Do you want to see how to increase leads quickly without a lot of extra effort?

If generating more leads and increasing revenue is a priority, this is the course for you.

These are the strategies I use to review the online health of a local business and the questions I ask to understand where the business is currently and what they want to achieve so we can explore the options for local business lead generation and select the top 1-3 strategies that will best impact the unique business I'm working with.

What is a local business?

A local business is any business that serves a specific geographic area (San Diego, CA | Sydney, Australia | New York, NY | Charlotte, NC) whether the business goes to the customer or the customer goes to the business.

Who is this for?

The steps we cover here can easily be implementing by:

A local business owner
The marketing rep (or team) of a local business
A digital marketer who serves local businesses

You'll also find a lot of supplemental resources available to help you as you develop the lead generation system for the local business at hand.

Plus, I share examples of actual lead generation plans created for specific businesses you can download, tweak and use as well.

Reviews

Timoteo

March 10, 2021

Great course and great teacher. I'm about to do my first consultation in real life and she delivered exactly what she promised: practical strategies for small businesses. She gave several examples and even went over a few real life examples to show how she approaches the consultation. I'm going to look for other courses from her because I really enjoyed this one and found it useful.

Tim

January 15, 2021

Christine presents many very good ideas and gives resource links. Another well-organized course. Thanks.

Daniella

March 6, 2020

I've been a marketing copywriter for 7 years now. Even though I've learned a lot along the way, it's easy to get caught up in learning mode/information overload/shiny object syndrome. Christine's course was a fantastic refresher/overview of both: (1) Marketing best practices (that work online and offline) (2) The psychology behind a successful marketing strategy You need both to succeed. The final 7 minutes alone were exactly what I needed to get back on track in *my* business. (But don't skip ahead - you need the foundation of the previous sections to fully appreciate each lesson.) *Bottom Line* This is a great primer on marketing/lead gen for local businesses - their marketing teams, their owners, and the marketing professionals who serve them. And if you're a more seasoned marketer, but find yourself distracted by 'shiny objects' and the latest tools/tactics for getting leads, it's a great reality check and reminder that the fundamentals don't change.

Margaret

January 27, 2020

I know most of the strategies here from my previous company but it really helps to have this guide and outline of the strategies that actually work! Its a refresher course for me and it's so worth it. The course is straightforward to the meat and potatoes, no unnecessary adlibs and "extenders". I like how the instructor is consistent all throughout. 3 hours of great lead generation/growth hacking strategies and I'm so excited to implement them! Thank you x

Graham

January 18, 2020

This is a very interesting course, plenty of information and plenty of ideas to put into action, the proof will be when the ideas and strategies are implemented, looking forward to see if this works out, the course its self is presented well I have bought a few of Christine Maisel courses and found them all to be very good, I have looked at other courses from other people and not found them very good, Christine Maisel courses are very good, straight talking and reasonably easy to follow there is much information in her courses and a lot to sink in to the old brain box, as with all things you need to put what you have learned into practice, also it is very handy to be able to go back over the courses, lifetime access is a brilliant idea of Udemy popping back to courses to have a refresher is great.

Joe

January 16, 2020

Just starting the course, however, I have a very good feeling about Christine's experience and what I will take away from this course. The course is very thorough, I'm very pleased with this purchase.

Janis

January 14, 2020

I always enjoy Christines courses. She is an excellent tutor and although I have just started this course, I have already learnt a lot and look forward to the rest of the course.

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