Creating your Professional Brand on LinkedIn

Your Professional Brand on LinkedIn can be a vital part of being discovered by your target audience.

3.00 (1 reviews)
Udemy
platform
English
language
Personal Brand Building
category
instructor
4
students
2.5 hours
content
Nov 2023
last update
$19.99
regular price

What you will learn

Explore key areas of LinkedIn useful for Professional Branding activities.

Identify the best practices for sharing content on LinkedIn in different ways.

Discover different ways to engage with your LinkedIn Network and the best tactics for doing so.

Identify unique and new ways to engage with your target audience in order to build a stronger professional brand.

Description

“It all starts with a Conversation”

Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step.

However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.

The third step is to build a Professional Brand through engagement on LinkedIn.


As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words, and see how we engage on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying, and engaging with on LinkedIn and beyond.


Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.

In this course, I will give you the foundation needed to develop your professional brand on LinkedIn and show you how to measure how your brand is developing.

We will look at the many different areas of LinkedIn and the related activities you can use to grow your professional brand.


Content

Introduction

Introduction
Who is your instructor?
What is LinkedIn?
Why is Social Engagement important on LinkedIn.

LinkedIn Branding Philosophies and Best Practices.

Professional Branding Philosophies for Individuals
Using your LinkedIn Profile for Branding
Networking to build a Professional Brand
Branding through your LinkedIn Posts
Branding through Social Engagement
Branding through LinkedIn Messaging
Branding through LinkedIn Pages
Branding through LinkedIn Groups
Branding through Providing Services Pages
Branding through LinkedIn Live/Audio/Newsletters
Preparing to Start Building your Brand through LinkedIn

Live view of LinkedIn and Branding Best Practices

Branding with your LinkedIn Profile - Live View
Branding through your Providing Services page - Live view
Social Listening as a brand building tool - Live view
Curate or Create Content for LinkedIn - Live view
Branding through your LinkedIn Posts - Live View
Branding through Social Engagement - Live View
Branding through LinkedIn Messaging - Live View
Branding while Connecting on LinkedIn - Live View
Branding through LinkedIn Groups - Live View
Branding through LinkedIn Pages - Live View
Introduction to LinkedIn Creator Mode - Live view

Closing Remarks

Measuring your Professional Brand on LinkedIn - Live view
Final Remarks

Course Resources

Course Slide Deck
Additional Resources

Final Quizz

Final Quiz

Screenshots

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4914224
udemy ID
10/5/2022
course created date
10/13/2022
course indexed date
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