LinkedIn Ads Course 2022 - From Beginner to Advanced

Learn LinkedIn Ads to Get More Leads & Sales to Grow Your Business & Career. Master LinkedIn Ads starting from scratch.

4.05 (148 reviews)
Udemy
platform
English
language
Advertising
category
Sheshank Anand
instructor
LinkedIn Ads Course 2022 - From Beginner to Advanced
10,181
students
5.5 hours
content
Jan 2022
last update
$44.99
regular price

What you will learn

1. The Pros and Cons of Linkedin Ads

2. Difference between Search Leads and LinkedIn Leads

3. Who should advertise on LinkedIn and who shouldn't

4. Getting Admin Access to the Company Page

5. Getting Access to LinkedIn Ads Account

6. Objective Based Advertising on LinkedIn

7. How to choose your campaign objective

8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc

9. Audience Targeting Options

10. Bids and Budgeting Strategy

11. Retargeting Strategy

12. Benchmarking

13. Insight Tag and Conversions

14. Account Structue

15. Analytics, Tracking and Attribution

16. Conversion Tracking

17. Reporting

.......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising

Why take this course?

LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course  we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc for example

1. The Pros and Cons of LinkedIn Ads

2. Difference between Search Leads and LinkedIn Leads

3. Should I advertise on Linkedin?

4. Getting Admin Access to the Company Page

5. Getting Access to LinkedIn Ads Account

6. How to set up LinkedIn Insight Tag

7. How to set up Conversion Tracking

8. Tracking Conversion Using an Event Specific Pixel

9. Brand Awareness as Campaign Objective

10. Website Visits as Campaign Objective

11. Engagement as a Campaign Objective

12. Video Views as a Campaign Objective

13. Lead Generation as a Campaign Objective

14. Website Conversions as a Campaign Objective

15. Job Applicant as a Campaign Objective

16. LinkedIn Ad Objectives What to select and What to Avoid

17. How to Name your campaigns

18. Setting up Location and Language Targeting

19. Targeting by Audience Attributes

20. Targeting by Matched Audiences

21. LinkedIn Audience Expansion and Audience Network

22. LinkedIn Targeting Best Practices

23. Single Image Ad

24. Carousel Ads

25. Video Ads

26. Text Ads

27. Spotlight Ads

28. Message Ad

29. Follower Ad

30 Job Ad

31. LinkedIn Ad Formats - What to select and What to Avoid

32. Bid Types for Brand Awareness as a Campaign Objective

33. Bid Types for Website Visits as a Campaign Objective

34. Bid Types for Engagement as a Campaign Objective

35. Bid Types for Video Views as a Campaign Objective

36. Bid Types for Lead Generation as a Campaign Objective

37. Bid types for Website Conversions as a Campaign Objective

38. Bid Types for Job Applicant as a Campaign Objective

39. Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding

40. Best Practices for Bidding on LinkedIn

41. Budget and Schedule

And a lot more.............

So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.

Screenshots

LinkedIn Ads Course 2022 - From Beginner to Advanced - Screenshot_01LinkedIn Ads Course 2022 - From Beginner to Advanced - Screenshot_02LinkedIn Ads Course 2022 - From Beginner to Advanced - Screenshot_03LinkedIn Ads Course 2022 - From Beginner to Advanced - Screenshot_04

Reviews

Simply2
March 2, 2023
Speaks very quick at times, and content needs updating to current processes. Good starting place for newbies
Fanny
November 8, 2022
General speaking the course was good but there are two important points that need further improvements: 1- Produce additional resources for students- Every section should have PDF documents with the summary. Taking notes takes a long time. 2- Consider that in your audience you probably have students that English is not their first language and you speak really fast and sometimes it is difficult to follow you.
Inessa
July 28, 2022
The course was helpful. Wish to have more practical (Live) sessions. I expected the speaker to make at least one real time ad campaign, turn that campaign on and then real-time analyze the metrics. But this didn’t happen. Overall, the content was good for a beginner level.
Aradhana
January 25, 2021
Very useful and nice curriculum. My only and only suggestion is to kindly reduce the speed of speech. Its too fast especially for someone who is trying to grasp something. It would be very helpful if you go slowly and not rush into completing the things.
Floris
January 25, 2021
The course only covers the basics of LinkedIn advertising and is not advanced at all. The content is fine for someone new to LinkedIn who wants to learn the basics, but don't expect any depth. It's also very hard to understand the speaker because of his bad English and thick accent. I could only understand half of it. The subtitles are automatically generated so they don't help much. I would not recommend this course.
PadmaPriya
January 9, 2021
Would be better with language, fumbled a few times. Content instead of bullet points, can have a visual display
Tom
December 28, 2020
Excellent course! Very thorough and they cover the most important areas that affect real-world use and results.
Istvan
December 17, 2020
This was a good and comprehensive training that opened my eyes in many cases. It was easy to understand everything and the structure was well designed. What I've missed: a recommendation on how to track our campaigns in a long term (in excel, etc.) and more examples (there were some, but it's never enough of examples - especially when we talk about something that practical as a LinkedIn Ads course). Thank you very much!
Danilo
November 24, 2020
it was good at first then it got boring on the ads format. i expected something with an actual walkthrough on setting it up. not just listening to what the ad is about
Keerthi
September 15, 2020
Have explained from the very scratch, Covers almost all the ad features. The tutor is also very prompt in assisting us with all our doubts.
João
September 8, 2020
É um bom curso para nível até intermediário mas não entra no nível avançado. Para quem está começando e quer acelerar a curva de aprendizado é um ótimo curso!
Lee
August 11, 2020
Very interesting. He has covered in a good way LinkedIn ads with case studies. I would have expected something more though. In particular the connection between LinkedIn ads and google analytics.
Leo
May 15, 2020
Very basic. The teacher just walking through ads account and reading the instructions. No actual data, No tips, No any strategies. No value. Much better to read help articles and videos from LinkedIn. Its worthy only if you want to see step by step menus explanation as a super beginner.
Matt
May 7, 2020
Overall the content is good and gives an good overall understanding of Linkedin Ads platform. However, it stays on a very high level and campaigns have no data which make the all reporting section a bit irrelevant.
Md.
April 29, 2020
I'm so happy being able to complete this course. I've been freelancing for 5 years and this course will benefit me much. Highly recommended for the Digital Marketers.

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Related Topics

LinkedIn
2868314
udemy ID
3/13/2020
course created date
4/5/2020
course indexed date
Lee Jia Cheng
course submited by