MBA in Artificial Intelligence Digital Marketing: Term 3.14
An elective course on "Innovation 1.0: Learn To Think Creatively Like Walt Disney"
3.95 (178 reviews)
24705
Students1 hour
ContentApr 2021
Last UpdateTopics
What you will learn
☑ Understand Disney's thinking process that is simply out-of-the-box
☑ Apply Disney's Creative & Critical Skills to any situation or any line of business
☑ Understand the typical character development process of an author
Description
Welcome to the fourteenth course in Term 3 as part of the series "MBA in Artificial Intelligence Digital Marketing".
What would Walt Disney think?
Although Disney has been gone for a long, you know that his company is still at the forefront of technological evolution. Frankly speaking, it was his marketing genius that set him and his company apart from everybody else on the planet. Now, I would like to re-incarnate Walt Disney into this course and put forth ideas from his perspective, imagining him to be your business coach, after all. What ideas Walt Disney would bring to your table if he lived now?
Yes, truly it started with a mouse and marketing.
Walt Disney may have created Mickey Mouse - but none of his success would have been possible without his marketing ingenuity. With the genius in him, he filled up movie theatres, theme parks and sold tons of Disney merchandise.
Why enrol for this course?
(Your content marketing campaign is vital to the success of your organisation. You will know that the way you present your company's brand shapes people's view of your organisation.)
Times may have changed since Walt Disney's days but his marketing ideas are still an element of brilliance. Let's take a look at a few tactics from Walt Disney’s angle to push your business idea to success.)
In the course, you will learn how Walt Disney would think about any idea about a product/service. We will be focussing on Disney’s creative strategy which has the root cause of the success of the company and of course, Walt Disney, the man, the myth and the legend.
I guarantee that this course is unlike any course you’ve ever taken. It definitely helps in showcasing the most fantastic and absurd ideas as possible from Disney’s perspective and also focuses on how you can apply the same principles of Walt Disney to enjoy renewed and continuous business success.
Welcome to My Class and Evoke the Brilliance of Disney
Enrol now.
Screenshots
Content
Innovation Toolbox 2020: Walt Disney (Incredible Idea-Generation Strategies)
Welcome to the course
6 Marketing Tactics Disney would implement to grow your business today
Walt Disney's secret creative brainstorming technique
Bonus: Lessons from Walt Disney's life.
The Disney's Approach To Team Creativity
Special: Starbursting creative writing technique for Authors
Bonus Lecture: Take your prize
Reviews
The lecturer is passionate and knowledgeable about the topic but very hard to listen to. The accompanying music is far too loud, thus annoying and distructing. The core ideas of this coure have a great value, but could have been presented in less than 15 minutes.
what the instructor teaches in this course is not new. He just used the name of Walt Disney to draw peoples attention. I would not recommend this course at all.
Got a basic idea about things like Strategic Marketing and Sorting Ideas accordingly that I wanted to get an exposure on from a long time
Information was good, interesting and useful. One criticism: most of the course videos were out of focus and unreadable much of the time.
I found this course very useful. I had not heard about the brainstorming technique. But intend to use it moving forward.
Terrible presentation, graphics that have been pulled from a google image search (so almost certainly in violation of copyright, something Disney was a huge proponent of), it is very basic, unrelated and rehashed material. Don't waste your time or money.
I love the way this course inspires creative, out of the box thinking. Highly recommend for everyone from creatives to business and community leaders.
Does exactly what it promises. I would only like to see some more in-depth information. Other than that this is a great course which helps you with making creative ideas and how to work on them!
Yes, it is what i was looking for for some creative ways to get things done. Overall the course is good.
Looks like average prezi presentation of 3rd tier Marketing MBA student. Content is also quite average. Way of delivery is not very good at holding attention. Lot to improve. Nothing personal.
Not what I thought at first because the main focus revolves around businesses and business owners, but I find it insightful. What separates this is using Walt Disney’s life as the blueprint to illustrate the ideas to follow.
The presentation method could be more dynamic. The background music makes me fall asleep. Subtitled do not correspond to what the presenter is saying most of the times.
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