Learn Product Marketing: Go-To-Market Strategy with Projects

GTM strategy crash course: become an effective product marketing manager (PMM) with examples, templates and frameworks.

4.87 (47 reviews)
Udemy
platform
English
language
Product Marketing
category
instructor
Learn Product Marketing: Go-To-Market Strategy with Projects
220
students
3.5 hours
content
Mar 2024
last update
$44.99
regular price

What you will learn

How to effectively execute a go-to-market strategy for a product launch as a product marketer

Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix

Frameworks, tools, and resources for market and customer research, collaborating with cross-functional teams, brainstorming KPIs, and launching a product

How to create powerful customer segmentations and customer personas

Learn how to credibly assess the competitive landscape and competitive positioning with frameworks, including SWOT and Porter’s Five Forces

How to get quality decision maker survey data: leveraging question types/formats for the right topics (including awareness, satisfaction, and NPS)

How to write your own compelling Unique Selling Proposition (USP) & Product Value Proposition

Guided exercises to 1) utilizing Google Sheets, 2) analyzing survey data for competitive positioning, 3) prioritizing customers, and 4) analyzing PMM metrics

Understand organic, paid, digital, and traditional marketing channels and how to tactically leverage the right one at each step of the marketing funnel

Learn how to partner with sales at each step of the marketing funnel and about common attribution models

Build a successful content marketing campaign and pricing strategy

Evaluate launch success with metrics (incl. revenue, churn, CAC & LTV) and product analysis & testing (incl. funnel analysis, cohort analysis & A/B testing)

Why take this course?

πŸš€ **Embark on a Product Marketing Odyssey!** 🌟 --- ### **Course Headline:** GTM Strategy Crash Course: Become an Effective Product Marketing Manager (PMM) with Examples, Templates, and Frameworks. --- ### **Your Journey to Mastering Go-To-Market Strategies Awaits!** πŸŽ“βœ¨ **Why this course?** Because you're ready to transform your career by mastering the art of Product Marketing from the ground up, all the way to deploying sophisticated go-to-market strategies. This comprehensive course, "Learn Product Marketing: Go-To-Market Strategy with Projects," is your ultimate guide to becoming a product marketing virtuoso! πŸ§™β€β™‚οΈ --- ### **Course Highlights:** - 🚫 **Noob to Ninja**: Kickstart your journey with a warm welcome and a guided tour on maximizing this course for an unparalleled learning experience. - 🎨 **Foundations of Product Marketing**: Discover the unique landscape of product marketing, distinguishing it from brand marketing and product management, and understand the critical role played by product marketers. - πŸ” **Pre-Launch Excellence**: Learn the ins and outs of market research, customer segmentation, competitive positioning, and crafting a compelling USP to ensure a successful product launch. - πŸš€ **Launch with Impact**: Grasp the essence of SMART goals, KPIs, and target audience prioritization to make your product rollout unforgettable. - πŸ“ˆ **Sustaining Success Post-Launch**: Don't let the launch be the end of your journey. Master post-launch metrics like revenue, churn, CAC, LTV, and learn how to iterate and improve through product analysis and testing. - β˜• **Exclusive Industry Insights**: Get a front-row seat to interviews with industry leaders, offering you their hard-earned wisdom and best practices in the field. --- ### **What Makes This Course Unique?** - πŸ‘©β€πŸ« **Hands-On Learning**: Engage with practical demos, real-life case studies, and scenarios that will not only educate but also empower your application skills. - πŸš€ **Expert Insights**: Learn from the crΓ¨me de la crΓ¨me of industry professionals with a combined experience of over 10 years, including stints at LinkedIn, Udemy, Lucid, Samsung, and beyond. - πŸ“š **Comprehensive Curriculum**: From pre-launch to post-launch, this course covers everything you need to know about product marketing to create a comprehensive go-to-market strategy. - πŸ’« **Supportive Learning Environment**: Join a community where learners can exchange insights, ask questions, and engage in meaningful discussions, all aimed at fostering growth and learning. --- ### **Who Should Enroll?** This course is tailored for: - 🌱 **Budding Marketers**: Start your marketing career on the right foot with a deep understanding of product marketing. - πŸ”§ **Seasoned Professionals**: Specialize in product marketing and stay ahead of the curve with cutting-edge practices. - 🎬 **Business Owners**: Launch your products successfully and make informed decisions with a solid go-to-market strategy. --- ### **More About This Course:** - 🧠 **Complex Topics Simplified**: Learn complex product marketing concepts through clear, concise, and expert instruction. - πŸ“Ή **Diverse Teaching Methods**: Enjoy a balanced mix of talking head videos, screen-cast demonstrations, practical exercises, and insightful case studies. - πŸš€ **Organized Content**: Whether you're a beginner or an advanced learner, follow along with the course material and relevant project files at your own pace. --- Ready to take the leap into the world of Product Marketing? πŸš€ Enroll now and transform your career with the knowledge and skills that will set you apart in the competitive landscape of digital marketing!

Screenshots

Learn Product Marketing: Go-To-Market Strategy with Projects - Screenshot_01Learn Product Marketing: Go-To-Market Strategy with Projects - Screenshot_02Learn Product Marketing: Go-To-Market Strategy with Projects - Screenshot_03Learn Product Marketing: Go-To-Market Strategy with Projects - Screenshot_04

Reviews

Yixuan
March 27, 2024
Simply amazing!! Loved the inclusion of case studies, incredibly insightful and works great if you're a visual learner. I'd recommend this course to anyone who's looking to dive deeper into the world of product marketing. The frameworks are really applicable and easily translate into high impact marketing projects.
Nicholas
March 26, 2024
After exiting finance this past year, I knew I wanted to pursue a product-related role, but have been heavily conflicted between product management and product marketing. This course clearly defined the roadmaps and terminologies of product marketing, and I'm excited to say I'll be pursuing a role in the industry. Thanks Beehive and ACC Learning!
Larissa
March 26, 2024
I was blown away by the depth and quality of this product marketing course. The frameworks and tools provided are applicable to a wide range of industries, and the hands-on exercises made learning fun and interactive!!
Aaron
March 26, 2024
I've been struggling to get a clear definition of product marketing and what goes into it and this has been a game changer. Not only are the video sections super easy to follow, but the production value and lesson quality are super high as well. Excited to finish the rest of this course!
Valerie
March 26, 2024
Wow! This course on Udemy is a must for anyone interested in product marketing. The instructors' expertise shines through, and the case studies were incredibly insightful. 5 stars!
Alex
March 25, 2024
As a product manager who works frequently with product marketers, I learned immensely valuable information on what a product marketing manager’s role looks like, what tools and frameworks PMMs use, and ultimately how to best work with a PMM. If you’re considering taking this course, do it!!! Helpful for all product-related roles.
Megan
March 25, 2024
As someone new to product marketing, this course was a game-changer. The content was well-structured, informative, and the exercises really helped solidify my understanding. Definitely worth the investment!
5798392
udemy ID
2/1/2024
course created date
3/29/2024
course indexed date
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