How to Read Financial Statements: Build Financial Literacy.
Read financial statements and speak the language of business without the drudgery of a traditional accounting course
What you will learn
Explain how the balance sheet, income statement, and statement of cash flows are used, what they measure, and why we need three statements.
Differentiate between income and cash flow
Explain what is the balance sheet equation and why the balance sheet equation is the foundational model for accrual accounting/double entry accounting
Define what are assets, liabilities, and equity and how assets, liabilities, and equity relate
Explain how the statement of cash flows and income statement link into the balance sheet
Explain how accounts work like buckets
Locate a real company’s annual report at their website and locate their financial statements within the annual report
Explain who are the six most important stakeholders of a corporation (employees, customers, government, vendors, lenders, investors)
Explain the give and take of a transaction and how to record both sides of the transaction separately with the six stakeholders
Explain which side of the give and take appears on the income statement and on the statement of cash flows
Explain why you can’t measure profit with cash and why you need to use accrual accounting (double-entry accounting), not cash accounting
Illustrate how accrual accounting can both record cash and profits using a spreadsheet
Explain the basis for bookkeeping and basic accounting without learning bookkeeping
Explain what each line item of the balance sheet means and distinguish between current and noncurrent assets, liabilities, and shareholders’ equity
Explain what each line item of the income statement means, including revenues, expenses, and earnings per share
Explain each important line item for the three sections of the statement of cash flows: operating activities, investing activities, and financing activities
Explain how the format of the operating activities section differs from the other two activities (investing and financing)
Test your knowledge by completing 28 multiple-choice questions about the 2013 Facebook annual report
Explain four areas that can go wrong in a business (sales pricing, expense control, asset management, and asset financing)
Explain how four ratios (return on equity, profit margin, asset turnover, and financial leverage) can detect problems within the four potential problem areas
Compute return on equity, profit margin, asset turnover, and financial leverage ratios from real company’s financial statements
For the return on equity ratio, drill down into its three component ratios (profit margin, asset turnover, and financial leverage) to pinpoint problem areas
Start with the profit margin ratio and drill down to compute the gross profit percentage and expense percentage from a real company’s financial statements
Locate management’s explanation for year-to-year changes in ratios from the company’s annual report
Summarize the key reasons for return on equity variations for a real company from year-to-year
Explain how four industries (distribution, manufacturing, service, and financial services differ in the way they make money
Explain how the profit margin, asset turnover, and financial leverage ratios can reveal the key differences in the way that four industries make money
Why take this course?
"The number one problem in today's generation and economy is the lack of financial literacy" - Alan Greenspan, Chairman of the U. S. Federal Reserve 1987 to 2006
If you are in business, you need to speak the language. No matter if you’re in sales, marketing, manufacturing, purchasing, accounting, or finance, you need to speak the language of business. Perhaps you own a small business or are an entrepreneur starting a business… or you need a better job and are thinking about going to business school… or you provide legal and consulting services to businesses. You’ll be more credible, make better decisions, and enjoy more success if you speak the language of business.
The Importance of Financial Statements in Today’s World
The language of business is encapsulated in financial statements. Financial statements provide a scorecard for how a business is doing. Over a series of years, it provides a map of the business’s performance. Managers judge the success of their business with financial statements. Investors make intelligent investing decisions with financial statements. In addition, people in the business world are being held more accountable for their financial statement practices since Enron and WorldCom. They need to know what goes into financial statements.
Learn to Read Financial Statements, Not Prepare Them.
Just as you don’t need to understand how to make a car in order to drive one, you don’t have to understand bookkeeping to read financial statements. I've prepared a course that eliminates the bookkeeping drudgery and concentrates on the end product of accounting, how to read financial statements, not how to prepare them.
Like climbing a spiral staircase, I will teach you how to read three real company’s financial statements (Whole Foods, Sherwin Williams, and Facebook), starting with the simple and progressing to the complex, interspersing the statements with key accounting terms and concepts to help you build expertise.
Sounds good? Here is exactly what we will cover:
- Read Financial Statements. What is a balance sheet, income statement and statement of cash flows and how each is different
- Quick Look: Read Financial Statements of Whole Foods. What are the major line items on Whole Foods’ balance sheet, income statement and statement of cash flows
- Where the numbers come from: Accrual Accounting Basics. What are some basic accounting concepts, why we can’t measure profits with cash, and why we need a separate statement for income and cash flow
- Deep Dive: Read Financial Statements of Sherwin Williams. What each line item means on Sherwin Williams’ balance sheet, income statement and statement of cash flows
- Test What you have learned: Facebook Case Study. A 28-question quiz about Facebook’s balance sheet, income statement and statement of cash flows with feedback
- What the Financial Statements Tell You Through Ratios. How to interpret a company’s performance with four ratios: return on equity, profit margin, asset turnover, and financial leverage. How to compute these ratios for Sherwin Williams and dig into their annual report for insight. How to compare financial statements among four different industries (distribution, manufacturing, service, and financial service)
The course contains 20 three-to-eight-minute-videos each followed by a multiple-choice quiz. A case is provided for Facebook.
The course will take 100 minutes to view the videos and another 45 minutes to take the quizzes and do the Facebook case.
Are you ready? Let's do this.
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