Leading Innovation - Applying Proven Processes

Methods to Improve Business Innovation, Design Thinking, Minimum Viable Product, Open Innovation, Brainstorms, Pipeline

4.17 (9 reviews)
Udemy
platform
English
language
Entrepreneurship
category
instructor
1,259
students
2.5 hours
content
Jan 2024
last update
$79.99
regular price

What you will learn

How to Drive Innovation - Best practices and methods

How to run an Innovation Audit

The Benefits of a Diverse Cross-Functional Team

What is a Minimum Viable Product (MVP) and how to use it.

Managing the Innovation Pipeline

Best Practices in Open Innovation and Crowdsourcing

When to use Incubators and Idea Management Schemes

What is Design Thinking and How to run a Design Sprint

How to Overcome Customer Resistance to Change

Problem Analysis and Brainstorm Techniques

Description

Leading innovation is an essential skill for leaders and senior executives. How and where do you start?  What are the key steps you need to take to make profitable innovation happen in your organisation?  This course explains the vital leadership actions needed to turn bright ideas into innovations which delight customers, cut costs and increase profits.  It covers theory and best practice.  The course contains many practical examples.  It takes you step by step through the actions from the first innovation audit to a full design sprint.  It covers innovation audits, brainstorms, design thinking, minimum viable product, managing the pipeline, open innovation, crowdsourcing, innovation centres, incubators and so on. It is a companion course to Leading Innovation - Changing Corporate Culture - which covers cultural aspects of innovation.  As a bonus there is a collection of innovation posters which you can print out and use.

This master class is aimed at leaders, prospective leaders and entrepreneurs.  Whether you lead a small team or a large organisation you need to master the skills of leading innovation.  This course shows you proven processes and best practices used by leading companies.  It gives you the tools and methods you need to make your organisation much more innovative and entrepreneurial.

Content

Introduction

Introduction and Welcome
The Innovation Audit

Fundamental Innovation Processes

The Innovation Team
The Minimum Viable Product
Managing the Pipeline
Innovation Centres, Labs and Incubators
Design Thinking and Design Sprints
Quick Quiz

Generating Ideas

First Analyse the Problem
Brainstorming - Principles and Best Practice
Idea Management Schemes
21 Great Ways to Innovate

Open Innovation and Crowdsourcing

What is Open Innovation and Crowdsourcing?
Open Innovation and Crowdsourcing - Examples of Best Practice

Summary and Conclusions

Overcoming Customer Resistance to Change
How to Innovate in 8 Steps
Innovation Posters
Bonus Lecture

Screenshots

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Reviews

Frank
September 10, 2023
Great innovation initiative. Reflecting on what I learned so far, these are questions I found useful: 1. Questions to understand needs: 1.1. What do users / potential users want to do? 1.2. What do users / potential users have difficulty doing? 2. Questions to analyze and define a problem to solve: 2.1. What is the most important problem to solve? 2.2. What do we do to turn the problem into an opportunity? 2.3. Ask why several times. Example: In a recession Hyundai asked the question "Why are sales down?" As they kept asking why, they found out that the real reason why people were not buying cars was that they were afraid of losing their jobs. By understanding the problem in more depth, they were able to come up with better solutions. 3. Questions about idea development: 3.1. To what extent have you defined a specific challenge / goal? Examples: A. How do we surprise users positively? B. How can we create better results using fewer resources? 3.2. Using which digital platforms do people communicate ideas they have? What contests are initiated on which platforms? 3.3. How many ideas are generated per month? The more ideas, the better. Quantity leads to quality. 3.4. How concrete are ideas? 3.5. How diverse are ideas? 3.6. How disruptive are ideas? 3.7. What ideas are taken from other fields / industries? Example: Jørn Utzon was inspired by sails, as he developed the Sydney opera house. 3.8. How different are the people who develop ideas, for example regarding age, gender, and competencies? 3.9. What percentage of generated ideas are created by external people? 3.10. How do we reduce / eliminate negative feedback that people may put forward against ideas? 3.11. Technology enabled brainstorm method for 6 people about a specific challenge: 1. Each person sends 4 ideas by e-mail to the facilitator. 2. The facilitator sends to each person 4 ideas from 4 different people. 3 Each person selects their favorite 2 ideas from the 4 ideas they received. 4. People meet on zoom in groups of 3 to improve the 6 favorite ideas and select the two best ideas. 5. All 6 people and facilitator meet on zoom. Each of the 3 person groups presents to everyone the best 2 ideas. Everyone votes to select the best idea. 4. Questions about selecting good ideas: 4.1. What criteria do we set to select good ideas? Examples: 1. New ideas. 2. Product ideas / service ideas that are attractive for users / potential users, for example by being better, simpler and/or cheaper. 3. Product ideas / service ideas that result in simpler operations and lower costs. 4.2. How many votes do people have to vote for the best ideas? 4.3. How do we have useful dialogues to make good ideas even better? 5. Questions about developing / building a minimum viable product: 5.1. What technologies can we use to develop a minimum viable product? A video about a new product or service could be a minimum viable product. 5.2. How many minimum viable products or services were developed last year? 6. Questions to ask about testing ideas: 6.1. What percentage of ideas are tried out / tested? 6.2. What number of ideas per employee are tried out / tested? 6.3. How many idea evaluators are selected to give feedback to ideas? How quickly must they give feedback? 6.4. What do you do to help users / potential users try new product ideas / service ideas? Examples: 1. Invite people who like new things. 2. Offer a free trial. 6.5. How much feedback do you get to ideas that are tried out / tested? Use analytics software and detailed interviews with a few users to understand what people like and do not like. Record feedback using audio and/or video. 6.6. What percentage of revenues comes from products or services launched in the last 2 years? 7. Questions about criteria to decide if an innovation initiative should continue or be stopped: 7.1. On a scale from 0 to 100, to what extent do users / potential users like it? 7.2. On a scale from 0 to 100, to what extent do users / potential users really need it? 7.3. On a scale from 0 to 100, to what extent can you build what users / potential users really need? 7.4. On a scale from 0 to 100, to what extent can you earn money doing this? 7.5. On a scale from 0 to 100, to what extent does what you want to build differentiate from other products / services / apps that exist? 8. Question about the degree of freedom people have: How much freedom do people have to do innovation work? 9. Questions to ask about communication: 9.1. How is communication done by whom when people make mistakes? 9.2. What happens when people challenge other people and/or authority? 9.3. How effective is the leader, who sponsors innovation work, to help innovation work move forward and succeed? 10. Questions to ask about payment: 10.1. How much money do people, who do different kinds of innovation work, get paid per month? 10.2. What rewards / bonus / recognition do people, who have developed the most ideas and developed the best ideas, receive for work they have done?

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3692850
udemy ID
12/9/2020
course created date
12/12/2020
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