Landing Page Fundamentals, Buyer Psychology, and Conversion

Use Proven Landing Page Strategies, Psychological Principles, and Copywriting Secrets To Increase Conversions and Profit

3.80 (160 reviews)

Udemy

platform

English

language

Marketing Fundamentals

What you will learn

You can expect to improve the conversion rate of your course listing, landing page, or website by 25-300%.

This course focuses on your 'landing page', which is the first page a visitor lands on, but it also provides plenty of ideas and strategies to plan optimize your overall website.

You will develop an ability to "understand the big picture" and analyze almost any website or landing page and find ways to improve it and increase sales.

You will gain a thorough understanding of sales psychology and marketing that can be applied online and offline.

You'll learn marketing principles that can help you increase the conversion rate on all your marketing, including: App ages, Email opt-ins, Facebook pages, Book listings, even your Course sales page.

Why take this course?

**The #1 Landing Page Course on Udemy! with The Most Students and The Most Reviews. Join Landing Page Fundamentals Today!**

Apply The Strategies In This Course And You Will Increase Your Conversion Rate By At Least 100%.

That's At Least Double The Number Of Subscribers, Leads, Or Customers...

See Your Conversion Rate Double, Or Get Your Money Back. No Questions Asked.

Buy This Course To: Increase Conversions. Increase Leads. Increase Sales.

The first page visitors arrive at is the most critical aspect of your website. It is also a critical part of any advertising campaign, online marketing, or contests.

Yet, it is often overlooked.

It is common for companies to spend hundreds of hours and $10,000s generating traffic without first optimizing their landing page.

This course will show you how to increase your website or landing page conversion rate by 3 to 20 times.

This means 3 to 20 times more leads.

Do I have your attention now?

In this course, I will show you the most common mistakes designers, copywriters and internet marketers make when planning their website and landing pages. I will also teach you the strategies and tactics behind the most effective websites and landing pages, and provide a checklist of the basic elements for a successful landing page.

You will learn:

The difference between a landing page, squeeze page, sales page and long form sales letter - plus when it is best to use each one
One Common Mistake You Can Fix To Instantly Double Your Conversion Rate
The Secret To Writing Killer Headlines That Keep Your Prospect Reading
How to create a customer avatar and speak directly to your visitor
Take a look behind the curtain and learn why the richest internet marketer’s squeeze pages are so effective (examples and analysis)
Why Benefits Sell Like Features Never Can
6 Weapons Of Influence To Turn Your Prospects To Putty In Your Hands
The Never Before Revealed Strategy That Ties Your Entire Website Together For Drastically Higher Conversion Rates
5 Best Practices Previously Reserved Only For Online Marketing Ninjas

If your job or income depends on the performance of a website, you must take this course.

Even if you're not a technical person (I'm not), this course will dramatically improve your knowledge and confidence when it comes to all levels of online marketing and sales.

I guarantee the content of this course will not only improve your knowledge, but it will have a direct impact on your bottom line and will increase your profits.

Enroll In This Course Now. I'll See You Inside.

Dan Johnston

Screenshots

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Reviews

Gretchen

January 13, 2023

The examples given in this course are both incredibly outdated and rather prejudicial. In the first few sections the lecturer uses examples of a pick-up artist website and a predatory for-profit university as examples of great sales sites. Later, he graduates to using bikini-clad women with sports cars as an example of "speaking to your audience," and likens selling online to hooking up on a first date. By the time we got to the slide (which he admits he stole and does not credit) that reads "There used to be a funny picture here until someone with no sense of humor got offended," I was done. There's nothing helpful and this course is actively, yes, offensive. I guess I have no sense of humor, huh?

Ray

August 12, 2021

I had this course purchased a few years before finally getting around to watching it. I though the material would be outdated, but it wasn't. The information was very valid and helpful. I would recommend this for anyone designing websites or landing pages for clients. If the author would re-make this course with better video/graphics - it would be a 5 star course.

Nick

April 21, 2015

Awesome course. I run a service business. After doing this course I rewrote my website. Tested it against my old copy and was blown away with the results. Well explained and objectively made me more money. Nice work Dan thanks for the course. Definitely one of the best.

Fredrik

March 5, 2015

I was originally put off by the one star review but I'm glad I took the course anyhow. Personally, I'm not someone who wants to spend weeks A/B testing little changes or getting into heaps of data, so I preferred this style of course over something more technical. What I liked about this course is that the concepts taught can be applied to many areas of business, as well as landing pages. This made it easier to understand, since many of the lessons build on marketing and sales ideas I was already familiar with but explained them in a new context, and related them to landing pages and online marketing. As an entrepreneur, but not an online marketing specialist, I found the material very useful and applicable. I immediately found ways to improve my own website that I know will increase my sales and overall profit. If you're in your first year or two of online marketing I think you'll find the concepts in this course really helpful.

ANIL

February 25, 2015

As I said, this is a well worthy course to take. The Instructor explained every topics in great detail with examples. The content and quality of the lectures are very impressive. Dan is always ready to help for his students which shows he wants to build a positive reputation with his students which is great. Overall course is 5 out of 5. This course tell you all the knowledge that you can understand customer psychology and utilize it in your own landing page and you will see the difference. A+ course !

Steve

February 7, 2015

To be honest, the course started out a little slow, but I'm sooo glad I kept watching. Dan knows his stuff and his style is easy and approachable. After watching the good and bad example video I took a look at my old website and almost choked. Mine could have been one of the BAD examples. I immediately changed it using Dan's advice and it's a million times better. Thanks Dan!

Jan

December 10, 2014

Thank God, I got this course on a discount but even though it was only like 12 bucks, I wanted my money back. On principle. I will donate those 12 dollars to charity. The course is so ridiculously light on content it is mindboggling. This entire course could have been learned off of google in about 10 minutes. If you have never even thought about landing pages, never even read anything about online conversion, if you are an absolute 100% beginner, then .... I WOULD STILL SAY "Don't do it!". Google Conversion Rate Optimization, read the Conversion XL blogs , conversion rate experts blog, Widerfunnel blog, and prepare to gain 1000000% more information and valuable, actionable information and insight than this nonsense. This whole course was basic copy and paste from better blogs. CRO is a science. At no point is the actual scientific method used here. CRO involves testing, statistics, analytics. These basic best practices is like an industrial engineering course teaching you that you should make a product that works and isn't broken. It's kind of the basics. So if you want to spend money on the basics and lose time, money and effort and learn pretty much nothing, go ahead. You are far better off buying real books by actual industry leading experts like " You should test that" and " Landing page optimization". Btw, this is the first time I've ever asked for my money back on Udemy.

admin

November 20, 2014

no insight. a lot of the knowledge being "taught" is already available in much more depth and detail inside the free webinars from leadpages and unbounce and other landing page specialists.

Keith

July 28, 2014

I worked my way through this course, enjoying it thoroughly. Dan Johnston has a wonderfully relaxed and engaging manner in his teaching style. I began to implement ideas and best practices I learned through this course and saw and immediate and dramatic improvement on the conversion rate of my books, my own Udemy courses, and other products on my websites. Thanks, Dan!

Vladimir

July 7, 2014

I've learned a lot from this course and enjoyed the information and the lecturer's approach. Thank you, Dan.

Shadi

July 1, 2014

This course does a great job breaking down the elements that are crucial for landing page copywriting, the instructor does a great job with his explanations and gives relevant examples. After this course you will have the basics to go out and test with different copy for your landing pages and increase conversions on your site. Highly recommended!

Jeannine

June 29, 2014

I liked Dan Johnston's focus on psychology, which goes deeper than just a look at landing pages. I also liked the straight-forward way he talks. Dan's sound is sometimes uneven between videos, but that's a minor point because it's easy to adjust your sound levels. Overall, Dan's course helped me rethink the way I'm structuring web-pages. This is especially relevant on a website like mine, since it's content-rich and gets mainly search engine traffic, so ever page has to have landing page elements, not just the homepage.

Ryan

June 18, 2014

Dan did a great job articulating very many valuable techniques that you wouldn't necessarily put your finger on. Absolutely fantastic in my opinion!

Jamal

June 17, 2014

I found this course really great at bringing clarity to some of the grey areas when it comes to designing and marketing your new business. There is lots of great advice throughout and i thoroughly enjoyed the course

Michael

June 12, 2014

This course is a must for any small business owner, online marketer, web designer, and writer. Dan gives you important tips and advice on building and presenting a landing page that optimizes conversion rates and increases sales in an easy-to-understand and comprehensive set of lessons that not only tell you how to do it, but also make you understand the why. I've built web pages in the past but this course gave me a better understanding of not just what are the best practices for different businesses but the reasons why they should be implemented.

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