Introduction to Supermetrics for Data Automation - 2022

Automate your reporting process and dashboards with Supermetrics for Data Studio, Excel and Google Sheets and BigQuery

4.10 (93 reviews)
Udemy
platform
English
language
Data & Analytics
category
850
students
1 hour
content
Apr 2022
last update
$54.99
regular price

What you will learn

Pull data directly into your Data Studio report from multiple sources, including Facebook Ads, LinkedIn and etc.

Eliminate hours of manual work by scheduling data transfers and automating your marketing reporting.

Get access to 20+ dashboard customizable templates for SEM, paid & organic social media, programmatic advertising, SEO, web analytics, and more.

Plug into all your BigQuery tables with one data source instance and pulls all that data neatly into Data Studio.

Get any metrics you need, combine them with any dimensions in Excel. No VBA (Visual Basic for Applications) or coding knowledge required.

Use the Twitter Public Data connector to fetch metrics and dimensions for any public twitter account and analyze it in Data Studio.

Description

Welcome to "Introduction to Supermetrics for Data Automation – 2022"! In this quick crash course, you are going to learn how to automate data reporting by using Supermetrics and its wide range of connectors. Often, when faced with multiple data sources, from platforms like Facebook Ads, Twitter and Campaign Manager (CM360), it becomes difficult to ensure they are always up-to-date, error-free and follow consistent formatting. Therefore, to automate your reporting, you need a tool like Supermetrics to connect the pipes and allow your data sources to get to their destinations in the most efficient way possible.


The course is aimed at beginners and those who are starting their journey in reporting automation. If you are a marketing data automation expert already or an advanced Supermetrics user, this course is probably not suitable for you.


By the end of the course, you will be able to:

  • Pull data directly into your Data Studio report from multiple sources, including Facebook Ads, LinkedIn Company pages and etc.

  • Eliminate hours of manual work by scheduling data transfers and automating your marketing reporting.

  • Plug into all your BigQuery tables with one data source instance and pulls all that data neatly into Data Studio.


Plus, three quick hands-on projects:

  • Project 1: Use the Twitter Public Data connector to fetch metrics and dimensions for any public twitter account and analyze it in Data Studio.

  • Project 2: Use the Pinterest Public Connector to fetch data for any account and use a Data Studio parameter to search and add new accounts dynamically.

  • Project 3: Using the Google Analytics 4 Connector to analyze your website data


BONUS: Once you complete the course, you get a 20% discount from a Supermetrics subscription via a special promo code (this applies to first-time purchases made from the website ONLY)!


What is Supermetrics?

Supermetrics tools automatically fetch data from multiple platforms (e.g. Twitter Ads, Facebook Ads, Google Analytics...) and pull it into any destination (Data Studio, Google Sheets, Excel). It also allows you to set up automatic data refreshes and scheduled emails. This eliminates the need to copy-paste marketing data into a reporting or data visualization platform.


Who is the instructor?

Lachezar Arabadzhiev is a digital markitech with 4+ years of experience in performance analytics and data visualization. Lachezar began his career as a digital marketer at Microsoft, but soon transitioned to the measurement and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Kimberly-Clark, Mazda and HSBC.

Lachezar has been working with Data Studio and BigQuery since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (Google Analytics 360, Campaign Manager and Display & Video 360) to audience-driven segmentation views with user-level eCommerce data.

Lachezar is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.


What are the students who took the course saying?


"Great course! This is my second course with the same instructor and I just enrolled with another one of his courses, the third one. Not only do I love his courses, his teaching style is also excellent. I'm getting from his courses just the skills that I need as a Digital Marketing freelancer. Thank you!" - Dame


"Great course to learn about how to automate data reporting and make efficient use of so much data. It has easy to follow practical examples which makes it intriguing and resourceful. Highly recommended for people in digital marketing/social media campaign management" - Emmie


"Great course and content! As a digital marketing practitioner working with Data Studio, I highly recommend this course if you are looking to quickly get up to speed with Supermetrics and understand what it is and what its main functionalities are. I especially liked Lachezar's hands-on approach, presenting the material in a concise and comprehensive way, which is really ideal for practitioners. Looking forward to more high quality content!" - Andrea

Content

Getting Started with Supermetrics for BigQuery, Data Studio and Excel

Why is reporting automation important?
What is Supermetrics and how to create a free trial account?
Connecting and automating Facebook Ads data in Data Studio
Creating a BigQuery Sandbox account in Google Cloud Platform (GCP)
Setting up a transfer in Supermetrics for BigQuery via the LinkedIn connector
Exploring your transfer and querying the newly created tables
Quiz

Automating Data Reporting with Supermetrics for Excel and Google Sheets

Connecting and querying LinkedIn Pages data in Excel with Supermetrics
Connecting and querying LinkedIn Pages data in Google Sheets with Supermetrics
Quiz

Conclusion & Bonus

Next Steps
20% Off All Supermetrics Subscriptions [COURSE BONUS]
Learn more about BigQuery and Google Data Studio

Screenshots

Introduction to Supermetrics for Data Automation - 2022 - Screenshot_01Introduction to Supermetrics for Data Automation - 2022 - Screenshot_02Introduction to Supermetrics for Data Automation - 2022 - Screenshot_03Introduction to Supermetrics for Data Automation - 2022 - Screenshot_04

Reviews

Robin
January 9, 2023
I am learning a lot so far. I am enjoying the presenter, he speaks very clearly and not very fast so he is easy to follow and take notes.
Robin
October 28, 2022
I found this course to be not only informative but provides a great overview of Supermetrics for Data Automation and helpful resources.
Dame
October 14, 2021
Great course! This is my second course with the same instructor and I just enrolled with another one of his courses, the third one. Not only do I love his courses, his teaching style is also excellent. I'm getting from his courses just the skills that I need as a Digital Marketing freelancer. Thank you!
Emmie
April 18, 2021
This is a super useful course for social media and digital managers. Lacho made the course easy to follow and understand for someone like me who has very little knowledge in data management. By completing the course, it makes my data analysis process so much more efficient.
Vishwas
April 14, 2021
Great course to learn about how to automate data reporting and make efficient use of so much data. It has easy to follow practical examples which makes it intriguing and resourceful. Highly recommended for people in digital marketing/social media campaign management
Andrea
April 12, 2021
Great course and content! As a digital marketing practitioner working with Data Studio, I highly recommend this course if you are looking to quickly get up to speed with Supermetrics and understand what it is and what its main functionalities are. I especially liked Lachezar's hands-on approach, presenting the material in a concise and comprehensive way, which is really ideal for practitioners. Looking forward to more high quality content!
Alessandra
April 10, 2021
Great intro to Supermetrics, quick and easy to digest. I found the teacher particularly clear in his explanations. Looking forward to taking the next course!
Bogdan
April 8, 2021
Lachezar, thanks for the comprehensive information, it was extremely useful and it was easy to understand Supermetrics. The examples really helps to clarify concepts.
Saad
April 8, 2021
Lachezar was an amazing instructor. This course was explained well, and helped me learn about a new topic with ease.
Duncan
March 30, 2021
Great pace, easy to follow and step by step walkthrough makes the training to this introduction of this topic easy to digest.
Shirley
March 29, 2021
The course made it super simple to understand Supermetrics. Lacho's teachings were clear and easy to follow along.
Kaloyan
March 26, 2021
This is my second course from Lachezar and yet again I am not disappointed. Quick and straight to the point as always. Although I have taken similar course in the past I have decided to freshen up my knowledge and it the right decision. I would recommend this to anyone interested in Supermetrics.
Jay
March 25, 2021
Easy to follow. The diagrams and the use of examples really help clarify the concepts. Would definitely recommend!
Jonathan
March 20, 2021
Really loved how the instructor goes step by step through the process so that it's easy to understand, rather than reading docs upon docs and having to make sense of it on my own.
Kira
March 15, 2021
Great intro to Supermetrics, content was easy to follow! Recommending to all beginners. To deliver effective marketing you have to see 360 data. This course gave me a shortcut to success. Kira Tchernikovsky, International Marketing Consultant and Coach

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3368010
udemy ID
7/27/2020
course created date
2/9/2021
course indexed date
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