Introduction To Facebook Ads With Video And Ad Retargeting

Learn to set up your Facebook ads, and begin using video ads and retargeting strategy the same day you take the course

4.30 (21 reviews)
Udemy
platform
English
language
Advertising
category
instructor
1,549
students
3.5 hours
content
Mar 2020
last update
$19.99
regular price

What you will learn

Begin using Facebook ads

Sell products on Facebook

Create an additional sales channel for your business

Use Facebook ad retargeting

Use Facebook pixel and tracking

Understand how to make effective video ads

Description

This course will get you up and running with your Facebook ads. It is designed to walk you through the basics you need to get you going in as little as one day.

When I created this course, my goal was to keep the lectures short and to the point, and give you only the basics that you need, and not much more. 

The course came out very to the point and direct. It walks you through the process of setting up your ads, creating sales videos for your ads on your own, setting your user targeting, sales tracking and ad retargeting. 

This course will help you get a new sales channel for your business with Facebook ads, and if you do your Facebook ads correctly and profitable, you can maximize your spending because you will be making more than you put into the ads, and grow your business very rapidly.

Go ahead and sign up for the course and let's get Facebook's billion users to become your customers, starting today!

OFFICE HOURS WITH PERSONAL HELP

What really sets this course apart is the bi-weekly regular office hours I hold with students in this course. The office hours are a group call with other students where you can make connections and get extra business advice from a real expert. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to make your course experience better. 

I form many amazing and long-term business relationships with people in my courses and I hope one day I can meet you.

MONEY BACK GUARANTEE

This  course comes with an unconditional, Udemy backed, 30 day money-back guarantee. It is also my personal promise to you that you will get great value from the course and succeed. 

Join me and my community of successful students, right now. See you in class. 

Content

Course introduction and a WARM WELCOME TO THE COURSE

WARM WELCOME TO YOU & Course introduction
Subtitles, video quality, your certificate, tips on watching & common course Q&A

Beginning to set up the Facebook ads account

What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager

Setting up your Facebook page for ads

Beginning to work with the business pages in Facebook's Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and About section
Setting up tabs on your Facebook page

Setting up your ad

Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual

Setting your ad tracking and conversion

Introducing and setting up the Facebook Pixel
Cold vs. Warm traffic from ads and strategies to warm up the traffic
Setting up a pixel event
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Pixel and retargeting audiences from your website

How to write a script for a direct sales video (let's call it your commercial)

Different kinds of promotional videos and their pros and cons
Five elements of a sales script
Example and guide from large research
Example of a sales script
TEMPLATE: Your turn to write your script
Example of a sales video for your ad
AIDA
How to get free images for your ads

Supplemental app resources to aid you in your business

Supplemental app resources to aid you in your business

Beginner tips on background and lighting for video

Basic recording and home office setup tips
How I get a slightly more professional look and feel for videos

Getting your audio to be perfect

Audio section introduction, quiet space to record & audio editing software
Getting rid of sound echo with studio foam
Microphones overview
My favorite microphone that I use and recommend

How to film your sales video or commercial

Six different options for recording your promotional video
Your face and camera angle
Basics of presenting: Your emotional level and tone and how not to be boring
Checklist of 4 most important things in a video
Your posture and body language basics
Cameras for recording and mikes
Editing out parasite words
Hiring options for filming
How long should videos be

Fixing speech issues

Parasite words in your speech - how to recognize and get rid of them
What if you have an accent like I do

Conclusion

Bonus lecture: Next steps

Screenshots

Introduction To Facebook Ads With Video And Ad Retargeting - Screenshot_01Introduction To Facebook Ads With Video And Ad Retargeting - Screenshot_02Introduction To Facebook Ads With Video And Ad Retargeting - Screenshot_03Introduction To Facebook Ads With Video And Ad Retargeting - Screenshot_04

Reviews

Kristie
October 10, 2019
There's more to it than you'd think, so this is a good course to learn all the details you might miss on your own. Good instructor who uses relevant details and on-screen demonstrations.
Melvin
August 9, 2017
Did not show you how to do things in detail. Good to get resources on how to make a video but did not even show you how to use them>
Mohanad
October 16, 2016
This course is really so smooth and not a time waster.. very good and informative in explaining the basics

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935888
udemy ID
8/19/2016
course created date
11/20/2019
course indexed date
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