An Introduction to Online Quantitative Market Research

Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!

4.65 (1000 reviews)
Udemy
platform
English
language
Data & Analytics
category
instructor
An Introduction to Online Quantitative Market Research
12,547
students
10.5 hours
content
Feb 2024
last update
$99.99
regular price

What you will learn

Get an overview of the market research industry

Learn how to design better surveys that don't bias or steer respondents

Learn how to program surveys using industry standard tools like Qualtrics

Learn how to clean and process your data

Learn how to effectively visualize and analyze your data

Learn how to make better, and faster business decisions through online market research

Why take this course?

πŸŽ“ An Introduction to Online Quantitative Market Research

πŸš€ Course Headline: Learn how to effectively conceptualize, design, execute, and apply quantitative online research like a PRO!

πŸŽ‰ Course Description: Are you ready to master the art of online quantitative market research? In today's fast-paced business environment, making data-driven decisions isn't just an advantage - it's a necessity. That's why understanding market research is no longer reserved for those with "research" in their job title; it's a core skill for anyone in marketing, finance, HR, and beyond.

🧠 Why This Course? With over 10 years of industry experience under my belt, working both on the buy and sell sides of research, I've encountered firsthand the challenges and pitfalls of market research. This course distills this expertise into a comprehensive guide designed to empower you with the knowledge to design and execute market research like a seasoned professional.

πŸ–₯️ Course Structure: This course is packed with over 30 lectures and approximately 6 hours of engaging, on-demand video content. Together, we'll delve into the world of online quantitative market research and come out with the skills to:

  • Understand Market Research Types: Learn about different types of market research and how quantitative online research stands out.

  • Define Your Objective: Unpack the key objectives of your research to ensure clarity and focus in your data collection.

  • Design Effective Questionnaires: Master the art of formulating questions that yield meaningful insights.

  • Program Surveys with Precision: Gain skills in survey programming to create a seamless and effective online research experience.

  • Execute Fieldwork Efficiently: Learn how to conduct fieldwork without compromising on data quality or respondent experience.

  • Data Cleaning & Processing: Discover the best practices for cleaning and processing your data to prepare it for analysis.

  • Interpret Data with Confidence: Learn how to analyze and interpret your data, drawing accurate conclusions that drive business decisions.

By the end of this course, you'll have a solid foundation in quantitative online market research, enabling you to collect high-quality data that can inform strategic business decisions. You'll be equipped with the tools to not just follow market trends, but to anticipate and influence them.

πŸ‘©β€πŸ« Your Instructor: Stephen Tracy, a seasoned market research professional with over 10 years of hands-on experience in both the buy and sell-side of research, will guide you through this journey. His insights and strategies are informed by real-world challenges and successes, making your learning experience practical and effective.

πŸ“ˆ Join Us & Transform Your Data into Insight! Whether you're a marketer, finance analyst, HR professional, or a student eager to make your mark in the business world, this course will equip you with the skills to harness the power of online quantitative market research. Enroll today and start transforming data into strategic insights that can give your organization the competitive edge it needs to thrive! 🌟

Screenshots

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Our review

🌟 Course Review Summary 🌟

Introduction The global rating for this course stands at an impressive 4.57, with all recent reviews being highly positive. The course, designed to introduce students to the field of market research, has been praised for its comprehensiveness, clarity, and practical application of knowledge.

πŸ“Š Pros of the Course πŸ“Š

  • Informative Content: Students have found the course to be very informative, offering both theoretical and practical knowledge that is essential for understanding online market research.
  • Real-World Application: The course has been commended for its ability to build upon existing knowledge, particularly for those with degrees in related fields like Anthropology.
  • Comprehensive Overview: It covers the foundations of qualitative and quantitative market research and sets the tone for the rest of the course content.
  • Practical Exercises: The inclusion of practice tests and practical evaluations has been highly appreciated, as it helps fix what has been learned.
  • Clear Communication: Stephen, the instructor, is praised for his clear communication skills, methodical approach, and ability to explain complex concepts in an understandable manner.
  • Ease of Learning: The course's pace and structure are conducive to learning, with many students completing one section per day without feeling overwhelmed.
  • Professional Development: It has been described as the most professional and detailed course among similar offerings, particularly for those transitioning into UX research or looking to refresh their knowledge.
  • Use of Examples and Templates: The course provides relevant examples, tips on data analysis, and additional resources such as templates that are useful in applying the knowledge to work.
  • Recommendation for Further Learning: The anticipation for follow-up courses on specific research methods like Conjoint and MaxDiff indicates the course's effectiveness in sparking further interest and learning.

πŸ” Cons of the Course πŸ”

  • Clarity of Practice Questions: Some students found a few practice test questions to be not very clear or confusing, with one example being unclear about comparing between genders.
  • Distinction Between Research Methods: One student pointed out the need for a clearer distinction between modern online qualitative research and traditional online surveys.
  • Pace of Speech: While some students appreciated the instructor's slow speech for understanding, it might not cater to everyone's learning preference.

Final Verdict Overall, this market research course is highly recommended for its comprehensive content, practical tools, and clear explanations that cater to a wide range of learners, from beginners to those with prior experience in the field. The positive feedback from students across various backgrounds speaks volumes about the course's value. It is a testament to the instructor's expertise and the well-structured curriculum that prepares students for real-world market research challenges.

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2715328
udemy ID
12/21/2019
course created date
8/19/2020
course indexed date
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