Influencer Marketing: Hire Right Influencers & Track Results

Use influencer marketing to sell Amazon, Shopify, or other products or services, and run retargeting ads to close sales

4.50 (105 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
Influencer Marketing: Hire Right Influencers & Track Results
2,335
students
5.5 hours
content
Apr 2024
last update
$59.99
regular price

What you will learn

Find and hire influencers to promote your business in 2024

Boost your company or personal brand

Use services and tools to research and find good influencers

Use retargeting ads to bring back traffic sent to you by influencers

When to run ads vs. when to do influencer marketing

Use services and tools to research and find good influencers

Why take this course?

Influencer marketing is extremely popular today. But it is also full of pitfalls. This course will show you how to do it right so you can generate traffic and sales.

You will learn how to find ideal influencers for your niche. You will learn how much they should cost depending on their reach, and how to reach out to them in a professional way.

You will also see many tools to help you find great influencers.

I'll also show you how to spot fake influencers who would be just a waste of money.

I'll also show you how to make sure the traffic they send you converts and comes back to your site by using retargeting ads with Google and Facebook.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THIS COURSE   

When you complete 100% of the videos in this ClickBank course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your ClickBank expertise, and that you have completed a certain number of hours of ClickBank instruction.

MONEY-BACK GUARANTEE

This influencer marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

Content

Introduction

Introduction and what to expect from the course
Subtitles, video quality, your certificate, tips on watching & common course Q&A

How to find influencers and reach out to them

Benefits of influencers over ads
3 things to look for in an influencer & how to find fake ones & which are good

How to research influencers

How to manually find influencers
Email template and script to pitch influencers
Legal agreement document, disclosures, and FTC to stop influencer abuse
Example of disclosing influencer marketing promotion

Compensating the influencers

Influencer compensation models
Compensation calculator

Influencer platforms

Tapinfluence
Socialblade for tracking influencer growth
Linqia
Traackr
Upfluence
Popular Pays
Industry news from a major brand reacting to fake followers

Getting tracking links

Dissecting the Amazon URL to understand how to use it to our SEO advantage
Importance of tracking Amazon links for off Amazon promotion & common error
Introducing link shortening specifically for Amazon with Pixelfy
Starting to use Pixelfy by creating a campaign
Explaining the Pixelfy tracking codes
Integrating Pixelfy with Twitter ads
Showing initial link tracking analytics
More powerful URLs you can use with Pixelfy
Introduction and what to expect from the course
How to get a discount on Pixelfy
Sign up to be an Amazon affiliate to get extra revenue from your promotions
Another free option for URL tracking

How to recruit influencers and affiliates via ClickBank

Section introduction
Signing up for ClickBank
ClickBank gravity - the key to passive income success
How affiliates choose vendors
Applying with your first product as a vendor
Adding the ClickBank trust badge to your site
Creating a ClickBank payment link
Generating your test credit card number to test your transactions
Testing a transaction with ClickBank's test credit card
Paying the ClickBank fee
Adding marketplace title and description
Creating an SEO friendly product listing as a vendor
Updating the product title and description to make it SEO friendly
Making sure the sales page is OK
ClickBank support
How to make a hoplink

Additional affiliate offer examples

Huge affiliate offer option
Examining successful offers
Examining successful vendors on ClickBank

More on recruiting affiliates and influencers

Section introduction: Why it's important to recruit affiliates outside ClickBank
Finding many people who can promote on Fiverr
Fiverr recruiting and seller vetting checklist
Example of testing a potential affiliate
Finding potential affiliates by searching Google
Case studies of recruiting business contacts to be my affiliates

Supplemental app resources to aid you in your business

Supplemental app resources to aid you in your business

Getting someone else to pay for your retargeting ads

Getting someone else to pay for your retargeting ads

Facebook ads and retargeting

Introduction to running basic and retargeting ads
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager
Beginning to work with the business pages in Facebook's Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and About section
Setting up tabs on your Facebook page
Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual
Introducing and setting up the Facebook Pixel
Cold vs. Warm traffic from ads and strategies to warm up the traffic
Setting up an event trigger
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Pixel and retargeting audiences from your website

Google ads and retargeting

Setting up a fresh Google Ads account
Explaining ad campaigns, ad sets, and individual ads
Entering Google Ads expert mode
Introducing Google Ads bidding options
Setting up the Google Pixel
Creating a retargeting campaign based on your custom audience
Connecting Google Ads to Google Analytics
Point about accelerated bidding option

Conclusion

Infuencer sizes
Bonus lecture: Next steps

Screenshots

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Our review

🌟 **Overview of the Course "Influencer Marketing: Hire Right Influencers & Track Results"** 🌟 **Course Rating:** 4.50/5 - All recent reviews are positive, with a mix of experiences from beginners to advanced digital marketers. ### Pros of the Course: - **Clarity and Value for Beginners:** The course provides clarity on influencer marketing, which is crucial for beginners. It's described as excellent for people with no prior knowledge of Facebook ads or influencer marketing. (⭐️ *Excellent! I needed clarity and this course gave it to me!*) - **Comprehensive Information:** It offers a well-rounded introduction to influencer marketing, including types of influencers, their application, and how to work with them effectively. (⭐️ *Another insightful course! ... Pleasantly surprised...*) - **Real-World Application:** The course covers practical aspects such as setting up a Facebook business account, FB Ads, and offers detailed information on influencer functions and effective campaign strategies. (⭐️ *Loved the first half of the lectures! Gained a lot of knowledge...*) - **Advanced Insights:** It caters to advanced digital marketers as well, providing valuable insights beyond the basics, with an emphasis on setting clear goals, budget allocation, and identifying authentic influencers. (⭐️ *I'm genuinely impressed! This course exceeded my expectations...*) - **Practical Tools and Resources:** The course includes a compensation calculator for accurate remuneration calculations and supplementary materials that enrich the learning experience. (⭐️ *The course taught me how to identify authentic influencers and avoid the fake ones...*) - **Expertise and Engagement:** The instructor's expertise is evident, with clear explanations, practical examples, and a teaching style that keeps learners engaged throughout the course. (⭐️ *The instructor takes his time and gives helpful tips when working with Influencers...*) - **Holistic Approach:** It covers not only influencer marketing but also affiliate links and sales for those interested in these areas, providing a comprehensive understanding of the subject matter. (⭐️ *I learned how to recruit influencers... The course taught me how to run effective ads...*) ### Cons of the Course: - **Depth on Outreach Techniques:** Some learners suggested that there could be a deeper dive into techniques and methods for reaching out to influencers. (⭐️ *It would have been better if you could deep dive into how to reach out to these influencers...*) - **Niche Focus:** A few reviews mentioned that the second half of the course dealt with topics like affiliate links and sales, which may not be necessary for everyone focused on influencer marketing. (⭐️ *The second half deals with affiliate links and sales. I did not need to know that...*) ### Overall Experience: The overall sentiment across the recent reviews is overwhelmingly positive. Learners have found the course valuable regardless of their prior knowledge or experience in digital marketing. The course is praised for its ability to provide clear, practical guidance on influencer marketing and for equipping learners with the tools and strategies necessary to run effective campaigns and hire the right influencers. It is described as a game-changer for understanding the underpriced marketing channel of influencer marketing and as a transformative experience for marketers and business owners alike. **In Summary:** "Influencer Marketing: Hire Right Influencers & Track Results" is a highly recommended course for those looking to understand or enhance their skills in influencer marketing, with a focus on clarity, comprehensive information, practical tools, and expert guidance. It is particularly beneficial for beginners and those aiming to elevate their digital marketing strategies.

Coupons

DateDiscountStatus
11/3/2023100% OFF
expired

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1571820
udemy ID
2/26/2018
course created date
8/19/2019
course indexed date
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