Impact & Influence: Pro Secrets to Exceptional Social Media

Enhance your personal brand and increase your visibility by offering lots of added value.

4.15 (18 reviews)
Udemy
platform
English
language
Social Media Marketing
category
instructor
91
students
7.5 hours
content
Feb 2018
last update
$34.99
regular price

What you will learn

Finetune your personal branding, increase your visibility, grow your social media presence and connect more with your audience with meaningful content and winning strategies

We are going to look how you can work with what you already have, what to add and how to turn things around. We’ll look at inspirational examples of great (personal) branding. We’ll rewrite your bio, do the ‘stranger test’, find your core values and integrate them into everything you do. Then I’ll show you how to add value to very post. Even when you are selling & promoting, adding value is the key. You will learn how to have quality interaction with your audience, I’ll reveal the secret features of social media platforms and as a bonus give you my top practical tips for visual storytelling. Finally you’ll see lots of inspiring examples to make social media easy, fun and effective.

Description

Do you feel that your message on social media does not have the impact it has in 'real life'?

This course is the key to find your own voice, increase your visibility and to share your gifts with the world. 

By using social media in a different way, you can be(come) a true influencer; your messages will have more impact, your opinion will be valued, your messages will be shared and your products and services will be in demand.

I'll share my secrets on how to make social media easy and have fun in the process. Even if you are already an experienced social media user or even an influencer, you will learn valuable lessons and enjoy the creative examples.

Who's that girl?

My name is Esther Jacobs and I am one of the top 10% of social media influencers in the world, just below Madonna and above Angela Merkel. This is surprising, because I am from The Netherlands, which is only a tiny country, and I have a relatively small following. I am certainly not as famous as these ladies.  

My secrets to being a top influencer are:

  • 1) Be authentic
  • 2) It's not about you
  • 3) Always provide added value

I learned how to be successful offline first, long before social media started. I collected €16 million for charities by figuring out how free publicity works. I have been featured in the media over 500 times and I have been on most of the TV shows in my country various times. I still apply the same principles to everything I do, and it works. In this course, I will show you exactly what to do (and what NOT to do) to make your social media exceptional.

Benefits

This course will teach you what to posthow to add value, to find your own voice and express your core values in everything you do. You will learn to turn average posts into exceptional ones. It has almost 8 hours of expert advice, examples and practical tips that you can start applying immediately.

Your social media posts will be unique and interesting, resulting in more people following you, interacting & sharing your message.

Ideal student

You’re an expert in your area, maybe you have a gift you want to share with the world. (Author, speaker, consultant, coach, freelancer etc).

Anyway, you are good at what you do and people value your work, but somehow your social media does not reflect that (yet).

It could be that you just don’t like social media very much, or don’t know what to post. You probably think you don’t have time for social media, or maybe feel like you don’t want to be in the spotlight. If you feel this way, this course is going to change everything completely.

Maybe you’ve tried outsourcing your social media (or are considering to do so), but you still feel your social media doesn’t really reflect your unique take on things. You want your social media to be engaging and effective.

I designed this course specifically for people who already have some social media experience. It’s not about setting up your account, or the technical stuff, just about finding your own voice and adding value. 

Are you ready to make your social media as exceptional as you are?


Content

Introduction

Introduction

No Excuses! - Mentality shift

It feels like work
I don't have time for social media
I feel uncomfortable putting myself in the spotlight
I don't know what to post
I tried it already and it's not working for me
Why not delegate my social media to an agency or a virtual assistant?
Assignment

Assess your current social media situation

What is your current social media influence?
Measuring impact and influence
Which platforms should you use
Assignment

Personal branding: skills, personality and values

Your skills, personality and values for Personal Branding
Start thinking of yourself as a brand
Identify your values and set priorities
Find your slogan, Create an elevator pitch
If the opposite is not an option, it is not a a good value
Audit your online presence
Build a platform. Be visible, accessible and responsive
Find ways to produce added value. Be purposeful.
Never call yourself an expert
Own your space. Never stop learning. Share your knowledge
Associate with other strong brands
Keep reinventing yourself. Use Storytelling. Be consistent.
Assignment

Core Values

Determine and use your core values
Exercise: The values quiz
Using Esther’s core values as an example to dive deeper
Your core values should be reflected in everything you do
Assignment

The perfect bio

Your Bio is your business card
No bio = no option
What should be in your bio?
Examples of creative bios
How to reflect your core values in your bio's tone
Don't forget the visual aspect
Assignment

How to post valuable content

Introducing value in social media
Remember: It's not about you
What to post
6 different formats
Choose the level of detail
How to add value to a post
Added value can take many different forms
Turn posts around and invite your audience to look through your lens
How to make your posts look interesting and attractive
This should feel like fun - not work
Assignment
Bonus Assignment - turn these "look at me posts" in to added value posts

First Impressions

Introduction
Do the 'strangers test'
Always pay special attention to your last 5 posts
Clean up your timeline
Assignment
Develop your personal social media rules
Assignment

Secret features of specific platforms you should know and use

Twitter
LinkedIn
Facebook
YouTube
Assignment

Exceptional interaction with your audience

The action is in the interaction: Likes vs comments
Comment Strategy
ReTweet short and sweet
Checklist: Priority actions when you have limited social media time
Timeline
Share/Repost/Retweet
Active Search
Smart use of tags and hashtags
How to connect with influencers
The devil is in the details (examples of exceptionally bad interaction)
The devil is in the details (examples of exceptionally good interaction)
Assignment

How to promote and sell by adding value

Think like a publisher, not a marketeer
Successful promotions: Create a value ladder
Create urgency
Promote the natural way
Stealth promotions
Coupons, rhythm, staggering, linking and more
Assignment

Visual Storytelling

The power of storytelling: Make it personal
The power of storytelling: Stories shape our lives
The power of storytelling: The hero's journey
Tips for storytelling
How to tell a story with a limited number of characters
Don't forget the hook and call to action
Visual Storytelling
Quick wins for your pictures, videos and vlogs: Tech tips 1-4
Quick wins for your pictures, videos and vlogs: Tech tips 5-9
Assignment

Inspiration: The possibilities are endless

Inspiring and creative examples of unusual social media campaigns
More inspiring and creative examples of unusual social media campaigns
Ever thought of using your wifi network and password for marketing?
Recognize and seize opportunities
Assignment

Wrap Up

What have we learned?
Compare Results
Next Steps & Contest
Assignment & Goodbye

Screenshots

Impact & Influence: Pro Secrets to Exceptional Social Media - Screenshot_01Impact & Influence: Pro Secrets to Exceptional Social Media - Screenshot_02Impact & Influence: Pro Secrets to Exceptional Social Media - Screenshot_03Impact & Influence: Pro Secrets to Exceptional Social Media - Screenshot_04

Reviews

Ana
November 26, 2018
I have learned a lot from this course , especially on how i add value to every posts , what matters to post and what not .
Maaike
February 6, 2018
helder verhaal, ondertiteling klopt soms niet, lijkt door een computer gemaakt die het niet altijd goed verstond.
Juerd
February 5, 2018
goeie aanjager, voor twijfelaars op social media, ik kijk uit naar de volgende ronde, gaan de slag gaan met social media
Marieke
January 13, 2018
Ik krijg energie van de presentatie, de onderwerpen lijken me heel interessant. Ik kan niet wachten om te beginnen en met behulp van alle informatie mijn doel op Social Media te bereiken.

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1415502
udemy ID
10/31/2017
course created date
11/21/2019
course indexed date
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