Business Writing: How To Write Like A Professional

Business Writing, Effective Writing, Editing and Proofreading, Business Communication, Business English

4.30 (52 reviews)
Udemy
platform
English
language
Communications
category
instructor
1,402
students
3 hours
content
Jan 2019
last update
$49.99
regular price

What you will learn

Write emails, reports, posts and proposals that are compelling and persuasive

Understand purpose and audience to target your writing to the needs and priorities of your readers

Write clearly and concisely in all your written communications

Organise your ideas and get to the point

Get the tone just right

Edit and proofread your work effectively

Avoid the most common pitfalls in business writing

Measure and improve the readability of your writing

Discover software tools and techniques that improve your writing and save time

Put commas and apostrophes in the right places

Understand layout and format to create a professional look

Description

How can you:

  • Make your business writing clear, concise and to the point?

  • Attract and keep the interest of diverse readers?

  • Plan and schedule your documents to meet tight deadlines?

  • Work out what to put in and what to leave out of your emails, reports and posts?

  • Polish your document so that it looks professional?

Enroll now to answer these questions and many more with this comprehensive introduction to business writing. 

Are you writing reports, blogs, proposals or work emails? This hands-on course will turbo-charge your writing skills. You'll be producing clear, concise, engaging documents that look great from day one.

"The material was excellently presented. You didn't feel overwhelmed by it, but you soon realized that those bite-sized chunks of information were quickly adding up. I learned a lot and will be going through the course again to pick up any crumbs I may have missed. And then one more time for an in-depth review. Jakki is great! I'll be looking out for any other courses she may have."  WILLIE TOWNES, UDEMY STUDENT

"This is an excellent course with so much valuable content and tools that I can use straight away."  JOZEFA FAWCETT, UDEMY STUDENT

"Clear, comprehensive and concise step-by-step guide, with useful tools to brainstorm and practise new lessons learnt." JOELY HODGSON, UDEMY STUDENT

"This course is well-structured and easy to follow. Highly recommendable for both native and non-native English speakers." ANITA JENSEN, UDEMY STUDENT


WHAT IS DIFFERENT ABOUT THIS COURSE?

This business writing course is from a professional trainer and copywriter with an MBA and a strong business background. So you can be sure that you'll learn proven techniques from someone who writes and trains for a living. All the examples, case studies and exercises use real-life business documents - reports, emails, web copy and so on. Everything you learn is proven to work in today's dynamic business environment.

I'm Jakki, your tutor. My first career was as a marketing executive at a global publisher, The Readers Digest Association. Today, I write and deliver courses and workshops for clients like The Institution of Civil Engineers (ICE), The Forestry Commission and The Centre for Strategy and Communication, among others. 

I'm also a freelance copywriter who writes business documents, proposals and web copy for corporates, non-profits and small businesses. If you're an aspiring copywriter, the skills you learn on this course will help you break into the lucrative business writing market.

I've included loads of written practice exercises and real-life worked examples as well as video tutorials and demonstrations. These are tried, tested and honed over years of working with corporate clients. So they're highly effective. You'll find:

  • 19 bite-sized, focused video tutorials. 

  • Supported by 3 downloadable handbooks containing notes, examples, checklists and other reference material.

  • 16 worksheets for you to practise the skills you've learned, with suggested answers for comparison.

  • 6 quick quizzes, one at the beginning and end of each section to help you target your learning and measure your progress. 

Another important aspect of this course is that it is structured for flexibility, saving you time by focusing on what you need to know, when you need to know it. 

Part 1 - everything you need to know about approaching and planning your writing project to save writing time and effort

Part 2 - tune up your writing style and write clear, concise and engaging content for any audience

Part 3 - polish your work to a professional standard and find hidden editing tools in Microsoft Word

The course gives you an overview of the whole writing process, step-by-step, from planning to publication. But you can also dive into a specific part of the process, depending on where you are with your document.

If you're starting a document from scratch, start at part 1 (Planning) and get the foundations right. 

On the other hand, if you've already started your document and want to fine-tune it, go straight to part 2 (Quick ways to improve your writing style).

And if you're close to the deadline and just want to give it a quick but effective edit and proofread, go to part 3 (Review and polish).

"Good for beginners & intermediates. We are taught about getting to the point and how business writing is different from others...how to save your time all along the entire process and of course you will be able to impress your boss." ROY MATHEW, UDEMY STUDENT

"Jakki is an excellent tutor ... I do not hesitate in recommending this course to others who want to improve their writing skills." LAURA SMITH, UDEMY STUDENT

"Satisfying and helpful!"  ALLEN JONES, UDEMY STUDENT

As well as Udemy's 30-day guarantee, you have my personal promise that what you learn on this course will give you the foundations of good writing practice. These will benefit you throughout your career, as they have for hundreds of other students who have taken my courses.

Don't waste another minute worrying that your writing skills are letting you down. Take this course and start writing confidently, like a pro. Enroll now!

Content

Introduction

My Story
Welcome And How To Use This Course

How To Plan Your Writing Task Step By Step (And Save Up To 70% Of Writing Time)

NEW - Planning Starter Quiz
Planning Your Writing - Reference Handbook (PDF)
Worksheet 1: What Makes Good Business Writing?
What Are The Characteristics Of Good Business Writing?
Worksheet 2: Examples Of Bad Writing
The Writing Process - A Step By Step Overview
How to Write A Clear And Simple Brief - Bring Focus And Clarity To Your Writing
Worksheet 3: Clarifying The Brief
How To Research Intended Readers - The Essential Questions You Need To Ask
Worksheet 4: Research Your Intended Readers
Worked Example: Research Your Intended Readers
Worksheet 5: Key Messages
Worked Example: Key Messages
Worksheet 6: Create A Mindmap
Worked Example: Mindmap
Worksheet 7: Use A Persuasion Map
Worked Example: Persuasion Map
How To Use Word Outline Tool To Structure And Restructure Content
Worksheet 8: Information Sources
NEW - Final Planning Quiz

Quick Ways To Improve Your Writing Style And Avoid Writers Block

NEW - Writing Style Starter Quiz
Part 2 Writing Style & Drafting - Reference Handbook (PDF)
Keep It Short
Worksheet 9: Shorten sentences
Use Simple Words
Worksheet 10: Use Simpler Words
Write Tight
Worksheet 11: Write Tight
Prefer The Active Voice
Worksheet 12: Prefer Active Voice
Focus On Benefits, Not Features (And How To Tell The Difference)
Worksheet 13: Features And Benefits
Drafting, And How To Avoid The Dreaded Writers Block
Suggested Answers Worksheets Section 3
NEW - Final Writing and Drafting Quiz

How To Review And Polish Your Work To A Professional Standard

NEW - Review And Polish Starter Quiz
Part 3 Reviewing & Polishing - Reference Handbook (PDF)
Part 3 Reviewing & Polishing - Worksheets And Examples (PDF)
Readability Statistics - Free, Hidden Tool That Scores Your Writing
Worksheet 14: Writing In Plain English
How To Make Grammar Checker Work Harder For You
Worksheet 15: Proofreading Common Grammar Errors
Where To Put The Dreaded Apostrophe (And Where Not To Put It)
Worksheet 16: Proofreading Common Punctuation Errors
NEW: More Proofreading Tips
NEW: British Or American? Spelling With -ise Or -ize
Quickly Create An Automatic Table Of Contents
Suggested Answers Worksheets Section 4
NEW - Final Review and Polish Quiz

Final Words

Final Words
NEW - My Favourite Writing Quotes To Inspire You - Even On Bad Days

Screenshots

Business Writing: How To Write Like A Professional - Screenshot_01Business Writing: How To Write Like A Professional - Screenshot_02Business Writing: How To Write Like A Professional - Screenshot_03Business Writing: How To Write Like A Professional - Screenshot_04

Reviews

Octavio
March 30, 2022
I learned a lot to improve my writing skills! The course has a good pace, a lot of exercises, the instructor communicates with ease in a simple way her ideas.
Adetunji
February 25, 2021
The course has exposed to me many things I didn't know about professional writing. I know I will gain much from the course.
J
January 14, 2019
The technique presented are good. I was expecting more quantity of such things. i was also expecting more examples for practice.
Marwah
July 25, 2018
You will gain benefit from this course if you read content and work on the worksheets. You cannot skip the reading and watch videos only. the instructor has experience and I found this course clear and useful.
Plwes
January 16, 2018
Because the course content is based on principles that are being taught. " Your Practising what your preaching! ".
Michael
December 8, 2017
The first part of the course about preparation in the writing phase was excellent. I learned a lot from it. The information about using Word for grammar checks and readability was also excellent.
Isabel
May 11, 2017
Informative and brief. It was like taking elementary school grammar again and well needed. Thank you.
Corey
April 14, 2017
I appreciated the content. It was what I was looking for and the tools provided will help me in my future assignments. Thank you.
Willie
November 26, 2016
The material was excellently presented. You didn't feel overwhelmed by it, but you soon realized that those bite-sized chucks of information were quickly adding up. I learned alot and will be going through the course again to pick up any crumbs I may have missed. And then one more time for an in-depth review. Jakki is great! I'll be looking out for any other courses she may have.
Roy
October 5, 2015
Good for beginners & intermediates. We are taught about getting to the point and how business writing is different from others. Then the full course is well planned starting with a way of planning before you start writing, how to save your time all along the entire process and of course you will be able to impress your boss.
Laura
September 15, 2014
I completed this course as a refresher after spending some time away from the professional world. It was clear, concise and very easy to understand - exactly how I want my business writing to be! Jakki is an excellent tutor and the course is very well structured. I do not hesitate in recommending this course to others who want to improve their writing skills.
Joely
June 23, 2014
Clear, comprehensive and concise step by step guide, with useful tools to brainstorm and practise new lessons learnt.
Richard
June 19, 2014
Really comprehensive, very clear and easy to understand.Lots of hints and tips, and explains how grammar works. My business writing is now clearer and has much more impact.
Józefa
June 17, 2014
This is an excellent course with so much valuable content and tools that I can use straight away. As a native English speaker, I am ashamed to say that I often confused my passive voice with my active voice, and as for apostrophes - well :-( I can see me using the tips in lecture 9 again and again. Thank you Jakki.
Anita
June 17, 2014
This course is well-structured and easy to follow. Highly recommendable for both native and non native English speakers.

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157632
udemy ID
2/4/2014
course created date
8/21/2020
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