Writing Press Releases

4.10 (92 reviews)

Udemy

platform

English

language

Media

What you will learn

Teach press release marketing basics

Introduce basics of formatting press release for online marketing

Teach sales direct calls to action

Why take this course?

There is no more effective and immediate way to generate interest in your products and services than writing a press release.

Above any other form of SEM (search engine marketing), online press releases, written well, hold the ability to produce immediate brand recognition and fast website traffic for your products and services.

Here are the top 7 benefits students receive from taking this course;

1. Learning how to effectively format a press release

2. Accurately describing the 5 'W's of releases - Who, What, When, Where and Why

3. How to increase interest in your brand's message

4. Why 97.8% of press releases fail

5. How your press release drives traffic to products and services

6. How to increase profitability through well-written releases

7. Where to strategically insert links to increase profits

These are just a few of many more strategies and best practices students will learn in this course so join us today!

Screenshots

Reviews

Kath

March 23, 2021

Great overview of press releases. This class was a perfect refresher. His enthusiasm for the topic kept me engaged.

Lena

July 20, 2020

No, it wasn't. I was expecting something more the point. More "meaty" with a LOT LESS HAY. Something that would help me polish my abilities in press release writing or teach something new. All this course is, is a looooooong ad for your "other" classes and I do not appreciate this. Furthermore, you take pleasure in sloooooowly dragging your words to fill the class with hay and unimportant information. I sincerely wish you the best and do let me know when you improve this class.

Mineware

April 30, 2020

The course content was good, but at times it felt like an infomercial for you company. Too many mentions of other offerings,discounts and how great your market positioning is. That could have waited until the end, or been sent in a follow up e-mail.

Melinda

November 19, 2019

Consistently talking about taking another course...and wasting time by typing and reading...alot of reiterating

Ana

November 4, 2018

They are talking more about their other courses, not about how to write a press release which is what I payed for.

Doug

October 18, 2018

Instructor spoke very clearly and enthusiastically. I found there were just a few too pitches in the first lecture about other courses I could take. The press release samples were very clearly, but as it's now the end of 2018, I wasn't keen on using examples from 2008. Perhaps you could update with more current/recent examples as press release communication has changed since 2008. Just something to consider. The different types of examples were very clear.

Kalisto

August 21, 2018

This course is relevant for real world and on the job practices. However, I would have liked to workshop more of what we were learning in the couse and end up having written a few short press releases in end and shared with other students.

World

January 3, 2018

The information provided is very broad and at times redundant. The fact that traditional media are, in many ways, overcome by digital media could easily have been covered in 3 mins.

Jem

February 2, 2017

Very poor delivery & repetitive. Constantly trying to sell you other courses. Not sure if these techniques are even sensible!

Cynthia

June 15, 2014

This course offers a step by step explanation and instructions for creating an online press release. Well done!

David

April 26, 2014

I enjoyed the course and gained some specific and actionable advice that I will put into practice in my business.

Tanya

March 26, 2014

It is mostly advertisemt to their other course, not free one. Very few useful information is lost in a lot of general words. Boring presentation. Would not recommend

Fathi

February 13, 2014

All the time the trainer was just trying to market other paid training. It did not have any added Value to me, and I did not feel I learned anything :(

Dan

September 19, 2013

Good material, but a bit wandering in the presentation stops it from getting 5. Well worth the price even if there was one.

Phanindra

August 23, 2013

The course is good because of its detailed conceptual flow of information from one stage to other. Writing basics is very good in the whole course part.

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