How to show your ads only to people who convert!

​Best strategies from an Ex-Googler that actually work.

4.70 (52 reviews)
Udemy
platform
English
language
Digital Marketing
category
8,366
students
1 hour
content
Oct 2017
last update
FREE
regular price

What you will learn

Run Google AdWords campaign with more conversions

Experience lower cost/conversion in their campaigns

Understand what are the suitable campaign settings for high ROI

Understand and decide which keywords to bid high on and which keywords to pause

Understand the concept of Bid adjustment

Understand how to choose favorable location settings for maximum benefit

Understand the dynamics of ad scheduling

Take a call on which devices are performing well and how to use it to your benefit

Learn how to create awesome ads

Learn the importance of tightly themed ad groups and how to effectively group keywords for maximum results

Techniques to prevent irrelevant clicks by adding negative keywords and how to choose negative keywords

Description

This course will provide you with very deep insights into how to analyse your AdWords account performance and then make changes to your account based purely on facts, thus eliminating the guesswork

At the end of the course, you will be able to: 

  • Show your ads only to the right people
  • Bid only on the keywords that convert
  • Make use of very powerful levers other than keyword that will shoot up your conversions
  • Spend money only where you will get results
  • Avoid all the irrelevant clicks and cost
  • Get maximum ROI on your marketing expenditure

About the Trainer:

This course has been designed by an ex-Googler after working with hundreds of Top tier clients from across the globe. Over the years, she has handled a portfolio of clients from diverse backgrounds ranging from travel, healthcare, auto, media and entertainment to food and beverages and branded apparel. Some of them include Nike, Tiffany, Chanel, Prada, Louis Vuitton, Emirates, Cathay Pacific, Etihad Airlines, Hilton Hotels, Tripadvisor, Kayak, Expedia, Disney Studios etc.

Thank you so much for taking the time to check out this course. We know you're going to absolutely love it, and we can't wait to share our knowledge and experience with you on the inside! 

Why wait any longer?

Click the green "Take This Course" button, and join this course 100% risk free now!


Content

Introduction, Account Hygiene & Right Account structure

Introduction: What will this course cover?
Setting the right Campaign Settings
How to check that you have the right account structure?
How to write awesome ads that convert?

How to do bid adjustments to get maximum ROI

Understanding Bid Adjustments
How to decide which keywords to bid higher on?
Show your ads only on the devices that convert?
How to show your ads to right people in right locations?
How to choose the right TIME for your ads?

Preventing Irrelevant clicks

How to choose negative keywords & how to add them to your campaign?

Screenshots

How to show your ads only to people who convert! - Screenshot_01How to show your ads only to people who convert! - Screenshot_02How to show your ads only to people who convert! - Screenshot_03How to show your ads only to people who convert! - Screenshot_04

Reviews

Chander
November 23, 2017
narrator's voice is very sweet, lucid, composed, friendly & understanding.. A very good attempt to completion. Congratulations!

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1403970
udemy ID
10/22/2017
course created date
12/21/2019
course indexed date
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