Product Marketing


Marketing For Consulting, Services, Digital Marketing Agency

Marketing for agency, service or consulting business like app development, advertising, design, digital marketing agency

4.25 (94 reviews)


10 hours


May 2021

Last Update
Regular Price

Exclusive  Offer
Unlimited access to 30 000 Premium SkillShare courses

What you will learn

Get more leads and traffic for your agency

Make your website more highly converting

Get better clients and extend customer spending

Use the top ways to promote your business instead of trying random things

If you have a service business (marketing, design, some forms of coaching, etc) this course is made for you


Learn the most effective ways to promote your service, agency or consultancy business and grow your client base.

I will teach you to:

  • Appear credible and authoritative

  • Increase your sales conversion rate

  • Draw clients with SEO

  • Promote with a YouTube show or a podcast

  • Promote as a local business

  • Give you negotiation basics

  • Introduce you to Facebook ads

  • Show you how and where to get freelancing clients to convert them to clients of your agency

  • Business networking and building up your referral and recommendation network


As you see, I took all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients.

If you want to get more clients for your agency or consulting business, get this course today, and begin growing your business.


  • Digital marketing agency

  • SEO marketing agency

  • Social media marketing agency

  • Design agency

  • Software engineering agency

  • Mobile app development agency


I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.


* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured


What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals. 

You can also get my help and advice any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 


The agency marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.


Marketing For Consulting, Services, Digital Marketing Agency
Marketing For Consulting, Services, Digital Marketing Agency
Marketing For Consulting, Services, Digital Marketing Agency
Marketing For Consulting, Services, Digital Marketing Agency


Course and instructor introduction

Introduction and warm welcome

Subtitles, video quality, your certificate, tips on watching & common course Q&A

Overview of marketing strategies so you can fit each into your marketing

Your positioning and differentiation

Why we are focusing on SEO first: Push vs. pull and keywords

Your portfolio and credibility

CHECKLIST for your website to maximize sales conversion

CHECKLIST to build credibility and branding outside of your website

SEO to drive high-quality and highly-converting leads

SEO section introduction

How to start using the Google Keyword Planner tool

Example of using the Google Keyword tool to find keywords

Basic agency keywords

Long-tail vs. short-tail keywords

On-page SEO introduction (the second part of SEO)

On-page SEO introduction

How to set your SEO title and description meta tags

How to install the Yoast SEO plugin in WordPress

How to set up title/description metas for regular blog post SEO

Writing enticing meta tags to increase Google SEO SERP clickthrough

Cornerstone SEO pages

Starting with backlinks by interlinking your own site

Interlink your own pages for an SEO boost

ADVANCED page interlinking: Strategy to boost your SEO

Easiest backlinks - brand mentions and citations

Off-site SEO section introduction

How to get citations and brand mentions for SEO

Using your industry-specific websites for SEO and citations

After SEO citations, social sharing of your website and social accounts

Ranking higher through link-building, the 3rd part of SEO

Link-building overview and complete overview from start to long-term

Link begging introduction

Link-begging script example you can use

Blogging and guest blogging for links and SEO: Only good guest-blogging sites

Guest blogging pitch script

How to be effective at pitching HARO to get more publicity and links


Client case study: Choosing a niche and promoting it to get agency clients

Client case study: Choosing a niche and promoting it to get agency clients

Finding leads

Using FindThatLead browser extension for LinkedIn using Chrome to get emails

D7LeadFinder tool introduction

D7LeadFinder results

LinkedIn messaging

Options for LinkedIn messaging automation tools

LinkedIn connection message template to immediately compel and interest people

LinkedIn welcome message template

Email marketing with an autoresponder

Difference of email autoresponder and email workflow

My approach to copywriting

Technically setting up the autoresponder in MailChimp

First email of the autoresponder that can actually get your leads on a call

Second autoresponder email

Example of a good autoresponder with Helium 10

Third, fourth, fifth and further emails in your autoresponder

Supplemental app resources to aid you in your business

Supplemental app resources to aid you in your business

Business networking

Go to local events where your clients and peers go

Build a business referral network

Body language for successful networking

How to design your cards

Practical example: Get your business card professionally designed for just $5

Basic business card elements to have on your cards

Including a photo

How to get your first batch printed for free or at a very discounted rate

Best practices for what to do with cards you collect

Local business marketing

Overview of local business marketing - lots of the foundation already laid out

Google for business

Yelp and local listing websites

Will fliers work for you?

Local SEO ranking factors

Freelancing to get leads

Freelancing to get leads - introduction




Branding yourself with a show

Introduction to the section on creating your own show and its benefits

Advanced content repurposing with strategies that work today & in the future

Show goals

Show monetization

Daily, weekly or monthly episodes?

Topic coverage

Solo show or with guests?

Example of a newsy and evergreen topic

Marketing for a podcast

Marketing for a YouTube show

Optional - equipment for a podcast or YouTube show

Podcast equipment

YouTube equipment

Selling with free promotion on social media

Social media updates to make you look like an expert

Social media to re-engage old clients or people who forgot about you

Quora for traffic and to establish yourself as a thought leader

How I sell on Facebook in an effective and legitimate way

How to find good Facebook groups to promote your business

Don't go after bad clients

Conversation with a former student

How to sell and negotiate

Should you give free consultations?

Should you tell your prices?

Negotiation fundamentals

Setting up your website

How to set up your website professionally and on your own

How to choose a domain name

Facebook ads

Introduction to Facebook ads section

What is the Facebook Business Manager and why you should use it

Setting up our Facebook Business Manager account

Adding a page to our Facebook Business Manager account

Setting up a Facebook business page to run the ads

Beginning to work with the business pages in Facebook's Business Manager

Page banner size

Setting the brand image

Where to get an unlimited number of great images to use on your page

How to set up your Facebook page screen name

Facebook page call to action button and about section

Setting up tabs on your Facebook page

Finishing the Facebook ad setup and setting up the pixel and retargeting

Creating an ad account in Facebook Business Manager

Ad goals and a few strategies

Starting to work with Ad Manager and doing initial ad setup

Closer look at Facebook ad targeting

Ad placements: Automatic vs. Manual

How to install Facebook pixel

Setting up a pixel event

Connecting a new Facebook Pixel to an ad set

Creating lookalike audiences from your Facebook Pixel

Pixel and retargeting audiences from your website

Setting up a retargeting audience and a lookalike audience in a new ad

Creative strategy for custom audiences

Creating a professional LinkedIn profile for reputation

LinkedIn as your reputation management on online resume

Professionally branding your 2 LinkedIn images

Managing your website listing on your contacts details

Updating your byline to promote your business or brand you

How to create a nice summary for your LinkedIn profile

LinkedIn endorsements and recommendations

Fast way to get recommendations

Experience, publications, and other important sections of your LinkedIn profile

Five hundred contacts and managing your connection requests

Company page for branding and SEO citation

Participating in LinkedIn groups

Your LinkedIn feed

Other lead nurturing on social media (not high priority but can help)




We are nearing the end of the course

Decisiveness: Start and stop planning & key to success from business literature

Working on your business vs. in your business



Shaswat15 April 2020

This lecture was so useful, as I have been a software marketeer already , these basic things will pave the way to glorify my professional journey in the upcoming days.

Stoyan18 March 2020

Several friends of mine have successful agencies and I decided to jump in the space too. This course surpassed my expectations. Fantastic information, delivered in a fantastic way. Just perfect!

David20 October 2019

Mr Genadinik is a business and marketing expert. His experience with consulting, agency and services industry is apparent and he can prove that he knows what he is talking about. Thank you Alex for producing such a great course.

Giovanni7 August 2019

This is by far the best course to take if you're a creative professional like me. The instructor is very knowleadgeable into how to deal with clients and how to get noticed in an ever increasing digital market. I bought the course a couple months ago, and it already paid for itself several times over, with me feeling more confident and prepared do make money. It is not only reinforcing my existing knowledge of business, but also expanding it, as you show every aspect to take into consideration, the common pitfalls, the tools of the trade, and what I love the most, how to avoid your own bullshit. Thanks for the amazing course, and I really appreciate the attention you give to students so you can improve it. The 15 minute call you get for finishing the course also makes this a MUST HAVE for your Udemy library. Thank you Alex.

Gabriele24 June 2019

As usual an other awesome Course from Alex. I recommend this if you want to move your business to the next level.

Moustafa3 June 2019

What a simple way to give the first steps in beginning an agency, I am about to start my own and you helped me a lot with info and tools that can ease things up!

דוד14 April 2019

ThisConsulting Class isjust awesome. Alex is a very rare (GOOD) exception: HE ALWAYS takes the time, sometimes even VERY lengthily, to answer EVERY single questions that I had, until I FULLY understand all the content of the Courses. He is, in my view, the outright best and most dedicated instructors I ever seen on Udemy, because he is good and again, He ACTUALLY ALWAYS TAKES THE TIME FOR YOU. (really NOT everyone does that, I can assure you, being subscribed to more than 50+ classes) I really and heartfully recommend ALL of his classes, which are all extremely clear, well built and straight to the point. Again, Thanks Alex

Sharon28 December 2018

Although my husband and I have been running our business for 4 1/2 years, we still consider ourselves NEW! We are at the point of trying to deliberately grow our business. This class is helping us to think about the little tips and secrets that we had not thought about and have not heard in the multitude of training we've taken. This class is especially good for anyone new or someone seeking to really grow their classes. Also, he is kind enough to respond quickly and offer private 15-minute sessions from time to time. I haven't taken advantage of it yet but I hope to.

Michelle13 December 2018

Alex is always very informative about whatever topic he is covering in a lecture. He uses so many personal examples that he makes things easier to understand when you can see how something is applied in the real world.

Amanda13 November 2018

Great course to learn about marketing in our current computer driven world. Alex gives lots of examples for strategies to implement for marketing. He has great teaching style using real life examples. Highly recommend!

Lilia31 July 2018

Useful course. There are plenty of different ways to get leads for a service business. Interesting constrictive way to get in to the right consulting, agencies and services.

David8 June 2018

As someone who is considering consultancy as a part of my business, I found this course to be very helpful. Alex Genadinik is an excellent teacher who always practices what he preaches and can prove it too.

Simran2 June 2018

Mr. Genadinik is very informative when it comes to marketing and promoting your agency or consulting business. This is a very high quality course. I would recommend this course to anyone.

Sam16 April 2018

I would recommend this course to anyone who wants to take their digital agency to the next level. Easy to follow and digest, and everything is spelled out so that you can take action on the information.

Kristie13 April 2018

Very helpful advice and information on how to promote/market your business. Specific ideas and clear visuals on how to implement them. If you ever wanted to learn about marketing in today's computer-driven world, take this course.


Udemy ID


Course created date


Course Indexed date
Course Submitted by