4.25 (94 reviews)
☑ Get more leads and traffic for your agency
☑ Make your website more highly converting
☑ Get better clients and extend customer spending
☑ Use the top ways to promote your business instead of trying random things
☑ If you have a service business (marketing, design, some forms of coaching, etc) this course is made for you
Learn the most effective ways to promote your service, agency or consultancy business and grow your client base.
I will teach you to:
Appear credible and authoritative
Increase your sales conversion rate
Draw clients with SEO
Promote with a YouTube show or a podcast
Promote as a local business
Give you negotiation basics
Introduce you to Facebook ads
Show you how and where to get freelancing clients to convert them to clients of your agency
Business networking and building up your referral and recommendation network
HOLISTIC AND WELL ROUNDED APPROACH
As you see, I took all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients.
If you want to get more clients for your agency or consulting business, get this course today, and begin growing your business.
TYPES OF AGENCIES OR CONSULTING THIS IS FOR
Digital marketing agency
SEO marketing agency
Social media marketing agency
Software engineering agency
Mobile app development agency
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
* Be entered to get chosen for my student of the month status and have your business featured
OFFICE HOURS AND ONE-ON-ONE HELP. I GIVE MY PERSONAL TIME
What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals.
You can also get my help and advice any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
The agency marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now.
Course and instructor introduction
Introduction and warm welcome
Subtitles, video quality, your certificate, tips on watching & common course Q&A
Overview of marketing strategies so you can fit each into your marketing
Your positioning and differentiation
Why we are focusing on SEO first: Push vs. pull and keywords
Your portfolio and credibility
CHECKLIST for your website to maximize sales conversion
CHECKLIST to build credibility and branding outside of your website
SEO to drive high-quality and highly-converting leads
SEO section introduction
How to start using the Google Keyword Planner tool
Example of using the Google Keyword tool to find keywords
Basic agency keywords
Long-tail vs. short-tail keywords
On-page SEO introduction (the second part of SEO)
On-page SEO introduction
How to set your SEO title and description meta tags
How to install the Yoast SEO plugin in WordPress
How to set up title/description metas for regular blog post SEO
Writing enticing meta tags to increase Google SEO SERP clickthrough
Cornerstone SEO pages
Starting with backlinks by interlinking your own site
Interlink your own pages for an SEO boost
ADVANCED page interlinking: Strategy to boost your SEO
Easiest backlinks - brand mentions and citations
Off-site SEO section introduction
How to get citations and brand mentions for SEO
Using your industry-specific websites for SEO and citations
After SEO citations, social sharing of your website and social accounts
Ranking higher through link-building, the 3rd part of SEO
Link-building overview and complete overview from start to long-term
Link begging introduction
Link-begging script example you can use
Blogging and guest blogging for links and SEO: Only good guest-blogging sites
Guest blogging pitch script
How to be effective at pitching HARO to get more publicity and links
Client case study: Choosing a niche and promoting it to get agency clients
Client case study: Choosing a niche and promoting it to get agency clients
Using FindThatLead browser extension for LinkedIn using Chrome to get emails
D7LeadFinder tool introduction
Options for LinkedIn messaging automation tools
LinkedIn connection message template to immediately compel and interest people
LinkedIn welcome message template
Email marketing with an autoresponder
Difference of email autoresponder and email workflow
My approach to copywriting
Technically setting up the autoresponder in MailChimp
First email of the autoresponder that can actually get your leads on a call
Second autoresponder email
Example of a good autoresponder with Helium 10
Third, fourth, fifth and further emails in your autoresponder
Supplemental app resources to aid you in your business
Supplemental app resources to aid you in your business
Go to local events where your clients and peers go
Build a business referral network
Body language for successful networking
How to design your cards
Practical example: Get your business card professionally designed for just $5
Basic business card elements to have on your cards
Including a photo
How to get your first batch printed for free or at a very discounted rate
Best practices for what to do with cards you collect
Local business marketing
Overview of local business marketing - lots of the foundation already laid out
Google for business
Yelp and local listing websites
Will fliers work for you?
Local SEO ranking factors
Freelancing to get leads
Freelancing to get leads - introduction
Branding yourself with a show
Introduction to the section on creating your own show and its benefits
Advanced content repurposing with strategies that work today & in the future
Daily, weekly or monthly episodes?
Solo show or with guests?
Example of a newsy and evergreen topic
Marketing for a podcast
Marketing for a YouTube show
Optional - equipment for a podcast or YouTube show
Selling with free promotion on social media
Social media updates to make you look like an expert
Social media to re-engage old clients or people who forgot about you
Quora for traffic and to establish yourself as a thought leader
How I sell on Facebook in an effective and legitimate way
How to find good Facebook groups to promote your business
Don't go after bad clients
Conversation with a former student
How to sell and negotiate
Should you give free consultations?
Should you tell your prices?
Setting up your website
How to set up your website professionally and on your own
How to choose a domain name
Introduction to Facebook ads section
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Setting up a Facebook business page to run the ads
Beginning to work with the business pages in Facebook's Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and about section
Setting up tabs on your Facebook page
Finishing the Facebook ad setup and setting up the pixel and retargeting
Creating an ad account in Facebook Business Manager
Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual
How to install Facebook pixel
Setting up a pixel event
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Pixel and retargeting audiences from your website
Setting up a retargeting audience and a lookalike audience in a new ad
Creative strategy for custom audiences
Creating a professional LinkedIn profile for reputation
LinkedIn as your reputation management on online resume
Professionally branding your 2 LinkedIn images
Managing your website listing on your contacts details
Updating your byline to promote your business or brand you
How to create a nice summary for your LinkedIn profile
LinkedIn endorsements and recommendations
Fast way to get recommendations
Experience, publications, and other important sections of your LinkedIn profile
Five hundred contacts and managing your connection requests
Company page for branding and SEO citation
Participating in LinkedIn groups
Your LinkedIn feed
Other lead nurturing on social media (not high priority but can help)
We are nearing the end of the course
Decisiveness: Start and stop planning & key to success from business literature
Working on your business vs. in your business
BONUS LECTURE: NEXT STEPS
This lecture was so useful, as I have been a software marketeer already , these basic things will pave the way to glorify my professional journey in the upcoming days.
Several friends of mine have successful agencies and I decided to jump in the space too. This course surpassed my expectations. Fantastic information, delivered in a fantastic way. Just perfect!
Mr Genadinik is a business and marketing expert. His experience with consulting, agency and services industry is apparent and he can prove that he knows what he is talking about. Thank you Alex for producing such a great course.
This is by far the best course to take if you're a creative professional like me. The instructor is very knowleadgeable into how to deal with clients and how to get noticed in an ever increasing digital market. I bought the course a couple months ago, and it already paid for itself several times over, with me feeling more confident and prepared do make money. It is not only reinforcing my existing knowledge of business, but also expanding it, as you show every aspect to take into consideration, the common pitfalls, the tools of the trade, and what I love the most, how to avoid your own bullshit. Thanks for the amazing course, and I really appreciate the attention you give to students so you can improve it. The 15 minute call you get for finishing the course also makes this a MUST HAVE for your Udemy library. Thank you Alex.
As usual an other awesome Course from Alex. I recommend this if you want to move your business to the next level.
What a simple way to give the first steps in beginning an agency, I am about to start my own and you helped me a lot with info and tools that can ease things up!
ThisConsulting Class isjust awesome. Alex is a very rare (GOOD) exception: HE ALWAYS takes the time, sometimes even VERY lengthily, to answer EVERY single questions that I had, until I FULLY understand all the content of the Courses. He is, in my view, the outright best and most dedicated instructors I ever seen on Udemy, because he is good and again, He ACTUALLY ALWAYS TAKES THE TIME FOR YOU. (really NOT everyone does that, I can assure you, being subscribed to more than 50+ classes) I really and heartfully recommend ALL of his classes, which are all extremely clear, well built and straight to the point. Again, Thanks Alex
Although my husband and I have been running our business for 4 1/2 years, we still consider ourselves NEW! We are at the point of trying to deliberately grow our business. This class is helping us to think about the little tips and secrets that we had not thought about and have not heard in the multitude of training we've taken. This class is especially good for anyone new or someone seeking to really grow their classes. Also, he is kind enough to respond quickly and offer private 15-minute sessions from time to time. I haven't taken advantage of it yet but I hope to.
Alex is always very informative about whatever topic he is covering in a lecture. He uses so many personal examples that he makes things easier to understand when you can see how something is applied in the real world.
Great course to learn about marketing in our current computer driven world. Alex gives lots of examples for strategies to implement for marketing. He has great teaching style using real life examples. Highly recommend!
Useful course. There are plenty of different ways to get leads for a service business. Interesting constrictive way to get in to the right consulting, agencies and services.
As someone who is considering consultancy as a part of my business, I found this course to be very helpful. Alex Genadinik is an excellent teacher who always practices what he preaches and can prove it too.
Mr. Genadinik is very informative when it comes to marketing and promoting your agency or consulting business. This is a very high quality course. I would recommend this course to anyone.
I would recommend this course to anyone who wants to take their digital agency to the next level. Easy to follow and digest, and everything is spelled out so that you can take action on the information.
Very helpful advice and information on how to promote/market your business. Specific ideas and clear visuals on how to implement them. If you ever wanted to learn about marketing in today's computer-driven world, take this course.