Marketing Fundamentals


How to Market Yourself as a Coach or Consultant

Learn How To Package, Brand, Market, & Sell Your Services to Create an Enjoyable, Profitable, Successful Business

4.56 (881 reviews)


3.5 hours


May 2021

Last Update
Regular Price

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What you will learn

Uncover the best niche for you and your business

Identify your ideal client so you know exactly WHO to market to

Know the best business model and revenue strategy so you can reach your financial and lifestyle goals

Package your services so they best serve your clients and you/your business

Develop your Core Marketing Message so you know exactly what to say in your marketing to attract your best clients

Design a custom marketing plan to reach your specific goals

Develop compelling marketing copy points you can use in all your marketing to effectively attract your ideal clients

Uncover a unique and compelling brand that you love, and that sets you apart from everyone else who does what you do

Know you have a financially viable business and understand exactly what it will take to reach your financial goals

Know exactly how to build your business around you so you know you'll enjoy it

Know exactly how to make sure your business, programs and services, brand, and marketing message connect and resonate with your ideal clients so they can't wait to work with you

Have an automated lead-generation system in place to funnel prospects into your business

Know how to sell in a manner that is comfortable and extremely effective so you can turn prospects into paying clients

Know how to track and fine-tune your business and marketing over time so it continues to work better and better the longer you're in business


*** COURSE UPDATED FOR 2020 *** Please watch the Free Preview Video "2020 Update" for details on what this update covered ***

Learn how to market yourself with my A-to-Z course for Coaches and Consultants

Hi! My name is Debbie LaChusa. I ran my own marketing coaching, consulting, and training business for more than 20 years. Prior to that I spent 13 years working in the marketing industry, in both advertising/marketing agencies and on the client side as a Vice President of Marketing and PR.

Everything I teach in this course is based on real world experience

Taking what I learned while earning a college degree in marketing and advertising, and then putting it into action for corporations, an international non-profit, and ultimately in my own coaching and consulting business, and the businesses of my private coaching/consulting clients.

In this course, I will teach you how to market yourself using the exact same process I used with my private coaching clients to help them Package, Brand, Market, and Sell their services.

This comprehensive course teaches you everything you need to know, and do, to market yourself and set up your independent coaching or consulting business for success. 


This course is designed help you find your niche, the right clients, and your way to financial viability. 

If you're trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.  


 Sell Your Expertise and Build Your Business by Marketing Yourself Effectively 

  • Package Your Services so they're attractive to new clients

  • Find Your Niche and eliminate the competition

  • Create a Strong Brand so you stand out and get noticed

  • Write Compelling Marketing Copy so prospects take action

  • Develop an Effective Marketing Plan to attract new clients

  • Sell Your Services in a way that's comfortable & effective


Put Your Unique Experiences to Work for You 

The boom in the coaching and consulting industry means clients have many choices when choosing the right coach or consultant. 


To get hired, you need to set yourself apart. You need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you're just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients. 


This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step. 


Whether you're just starting out, or you're stepping up, you'll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business. 


Content and Overview           

This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You'll identify your ideal client and uncover what you're really selling. 


You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you'll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand. 


Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action. 


This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You're one of a kind and this course helps you market your unique talents so your business can succeed. 


How to Market Yourself as a Coach or Consultant
How to Market Yourself as a Coach or Consultant
How to Market Yourself as a Coach or Consultant
How to Market Yourself as a Coach or Consultant




About Your Instructor & This Course

About Your Instructor & This Course

Step One: Finding Out About You

Step One Introduction

The Toolbox Inventory

Personal Business Style Assessment

Your Core Values

Step Two: Finding Your Niche

Step Two Introduction

Identifying Your Ideal Client

Uncovering What You're Really Selling

Step Three: Designing Your Business, Products & Services

Step Three Introduction

Picking a Business Model

Designing Your Signature Program

Doing a Financial Viability Test

Step Four: Creating Your Marketing Message

Step Four Introduction

Your Core Marketing Message

Demonstrating the Importance of Focus

Step Five: Branding Your Business

Step Five Introduction

Brand Discovery

Brand Brainstorming

Brand Research and Protection

Brand Implementation

Step Six: Designing Your Marketing Plan

Step Six Introduction

Picking Your Marketing Activities

Mapping Out Your 90-Day Marketing Plan

Step Seven: Getting Clients

Step Seven Introduction

Client Attraction: Bringing Prospects into Your Business

Engagement: Getting Prospects to Take Action

Follow-Up: Building a Relationship with Your Prospects

Conversion: Turning Prospects into Paying Clients


Summary and Recap


Kylie10 October 2020

TONS OF INFORMATION! She doesn't just tell you to go do something, but Debbie shares HOW to do it along with examples.

LaRae28 September 2020

Yes, ultimately, I want to set up my own consulting practice and marketing is a huge obstacle if not executed properly.

Simone29 August 2020

I am SO excited about this course!!!!!!! I have a great feeling about it. This might be JUST what I have been needing to step up to the next level with my business. I believe in building a strong foundation and doing things on my OWN pace... And in this course, that has been mentioned already! SO it totally aligns with me!!!!!!!!!!!!!!!

Aankita17 August 2020

Simple and straightforward to learn and grasp. Also, if u any plan or idea in head will help to the fullest

Mildred12 August 2020

Wouldn't have realized I would have missed out on so many aspects of marketing properly if I hadn't taken this course.

Robert31 January 2020

I feel like it's going to be a very useful course and we didn't even get into the bulk of the lessons yet.

Liz29 January 2020

Debbie got to the heart of what it takes to start my coaching business and bypassed all of the fluff. I highly recommend this course.

Justin16 January 2020

Very informative, clear and precise. Made me go back to the beginning and re-evaluate my business and not repeat the same mistake again. Also helped me to come up with a great new business idea - thank you

SayyidtirmizI24 December 2019

Great Course Very informative. Delivered in a very lucid style with lot of resources. Hoping to benefit from this lot to digest and work on.

Joanna21 December 2019

I've loved writing down all my credentials, training and life experience and I like the Personal Business Assessment. My appreciation for this course stayed strong all the way through. This was awesome- having worksheets and very clear instructions. I came up with an amazing new branding for my business that I will launching very soon. Many many thanks to The Business Stylist!!

Rebecca5 December 2019

This course is a gem! Very clear steps and thoughtful exercises. There's no fluff or vague information. Every section was insightful, actionable and straight-to-the point. The instructor really knows what she's talking about. I've gained so much more clarity and confidence. Although I had a niche defined, I was able to hone in on exactly how to put myself in my clients' shoes and actually FEEL what they FEEL. I'm now more committed than ever and have a clear message for my marketing. And I know exactly where my strengths are and how I can help. And how I can make my idea financially viable. Thank you soooooo much!

Andrea5 December 2019

Dieser Kurs ist großartig! Die Videos sind ansprechend und sehr gut verständlich. Die Arbeitsmaterialien übertreffen sämtliche Erwartungen! Thank you so much, Debbie!

Angélique3 December 2019

I find the instructor keeps the course stimulating with slides and she has a calm voice to listen to. She makes you feel comfortable and supported in what she is asking you to do.

Edwin12 November 2019

Thought provoking, thorough, quick, clarifying. And in such a way I may actually come to Debbie for a personalized consulting

Heidi20 October 2019

This was an excellent course, just what I needed for my main idea that is somewhat related to coaching. I took a chance, and I definitely got a solid plan together for marketing and selling, and having something to offer a specific target. I also have Debbie's course that goes into detail about developing a signature program, so I believe I have all I need. I'm delighted she went into adequate depth about building and maintaining a mailing list. I have other udemy courses in copywriting so I'll be able to maximize that as well. Thanks Debbie!!


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