Product Marketing


Promote & Sell Your Apps: From Beginner To Expert

Discover the 'code' for getting people to buy and use your awesome apps and software today!

4.45 (135 reviews)


6 hours


Aug 2016

Last Update
Regular Price

What you will learn

Earn more

Attract raging fans

Get more exposure

Design better software

Stand out

Make a dent in the universe


  • Over 9000 happy students enrolled in my courses
  • Currently 86% of reviews are 4- and 5-star
  • No risk involved. Watch the PREVIEW VIDEOS!


Discover Boom - Make Your Apps And Software A Success!

Boom is the simple 'programming language' for getting people to buy and use your awesome apps and software today!

Do you say these things to yourself:

  • I'm an awesome developer, so why isn't anyone downloading and buying my app?
  • What in the world are successful developers doing that I'm not? I REALLY want to figure this out!
  • Is it really possible that even I (the world's biggest geek) could learn to be a successful at marketing and selling my app or software? 
  • Why does learning marketing have to be so boring and hard?!?

If these are the kinds of conversations you have in your head, you're going to love this course!

Not only does it provide practical solutions to all these challenges (and many others), but the course is delivered to you in a energetic, simple, and fun way (check out the preview videos).


So...what makes this course so unique?

  • My relentless focus on delivering high-quality content within the course
  • The high value of the ideas
  • The unique and engaging way lessons are presented
  • How practical and usable the ideas are that I teach you
  • I'm teaching you marketing in the form of a programming language!


This course is for you if you:

  • Want to quickly learn the fundementals of successfully marketing your apps and software
  • Have very little time to watch boring, complicated lessons
  • Enjoy video training over book-learnin'
  • Want actionable, practical strategies and tools that you can use right now - today
  • Love seeing ideas and concepts explained with a lot of visuals and examples
  • Like having some fun while you learn

Scan the lessons below, and be sure to watch some of the FREE preview videos to see for yourself that what I just said is true!


After you're done watching the free preview videos, then follow these steps:

  1. Join the course
  2. Watch all the videos
  3. Put what you learn into action
  4. Come back and let me know what you think - if you like what you've learned, leave a lovely (that means nice) review, if not, get a lovely refund (you have a full 30 days to do this)

If you're ready to make your apps and software a 'booming' success, then join us today!



Promote & Sell Your Apps: From Beginner To Expert
Promote & Sell Your Apps: From Beginner To Expert
Promote & Sell Your Apps: From Beginner To Expert
Promote & Sell Your Apps: From Beginner To Expert



Welcome To The Course

What is Boom?

Getting Started

"Hello World" - Discover Your Marketing Genius

An Overview Of The Boom Mindset

An Overview Of Objects And Methods


An Overview Of The Insight Object

Identify Needy People

Exercise - Insight.defineYourTarget()

Locate The Path To Satisfaction

Exercise - Insight.fillNeeds()

Tap Into Your Most Valuable Resource

Exercise - Insight.valueFeedback()

Gauge People's Love/Hate Ratio

Exercise - Insight.valueRatingsAndReviews()


An Overview Of The Awareness Object

Be Better, Different, And Unique

Exercise - Awareness.beUnique()

Make Sure They Remember You

Exercise - Awareness.beMemorable()

Grow Your Empire

Exercise - Awareness.buildAPresence()

Make It Easy For Fans To Brag

Exercise - Awareness.helpUsersShare()


An Overview Of The Emotion Object

Open The Portal To Persuasion

Exercise - Emotion.targetEmotion()

Ignite Strong Desire

Exercise - Emotion.useVisuals()

Bring Logical And Emotional Together

Exercise - Emotion.useEmotionalWords()

Create Desire 10X

Exercise - Emotion.useVideo()

Speak To The Heart, Not To The Head

Exercise - Emotion.focusOnBenefits()


An Overview Of The Clarity Object

Proactively Destroy Clarity Barriers

Exercise - Clarity.answerTheirQuestions()

Create An Environment Of Clarity

Exercise - Clarity.keepItSimple()

Communicate With Precision

Exercise - Clarity.provideDetails()

Point The Way To Action

Exercise - Clarity.tellThemWhatToDo()


An Overview Of The Trust Object

Show Them You're Reliable

Exercise - Trust.beConsistent()

Here's The Truth... Don't Lie!

Exercise - Trust.beHonest()

Sound Like They Do

Exercise - Trust.speakLikeTheySpeak()

Show How Others Love You

Exercise - Trust.useSocialProof()


An Overview Of The Value Object

Give Until It Hurts

Exercise - Value.beGenerous()

Choose Quality Over Quantity

Exercise - Value.focusOnQuality()

Put Valuable Things In Important Places

Exercise - Value.makeItObvious()

Give Before You Get

Exercise - Value.offerValueInAdvance()


An Overview Of The Satisfaction Object

Create A Feeling Of Exclusivity

Exercise - Satisfaction.buildATribe()

Train Them To Love It

Exercise - Satisfaction.demonstrateBenefits()

Turn Frustration Into Appreciation

Exercise - Satisfaction.makeSupportEasy()

Show Them They Matter

Exercise - Satisfaction.respondQuickly()


An Overview Of Functions

Function - Set Up An App Store Listing

Function - Create A Blog Post

And Finally...

Thank You And 2 Simple Requests

Bonus Lecture: What's Next For You?


Shawn31 August 2020

Seems to be a very thorough coverage of marketing and selling, the only thing that seemed left out to me was it does not have anything on actually selling on Appstore, or similar sites. Have never done that and was kind of expecting to see a little about that at the end.

Stefano16 April 2019

Il miglior corso mai seguito online. Argomenti chiari e veramente interessanti. Il merito è da attribuire ovviamente all'istruttore per la sua capacità di esposizione chiara e motivante. Infine una nota positiva anche sulla qualità dell'audio che troppo spesso non è all'altezza negli altri corsi. In una sola parola: Eccellente!

Subhashish10 February 2019

I find it good and expects to help me scaling my marketing skills to be able to justify my work. I really appreciate the method of training.

Amr21 January 2019

yes it was a great use for me. I find it useful and a knew way of offering information and exchanging ideas.

Hiran19 December 2018

This is really what I wanted. This is the key course for marketing. If a person knows how to market, that person can do anything in the world. This is just awesome!

Medervolfr31 July 2018

- The material was good, and the flow and construction of it and talking about, same good. - I would have preferred to have some visual examples not only a power point. - Only text course made me feel like back to school :( - After half of the course, because of being an "only talking" course, i mostly skipped so many points since they are kinda boring. - I know it is a nice concept to record yourself while talking , but the speaker's head looks like a "angry bird" character .

Christian29 April 2018

Because the vision of him is amazing! Thank you to helping the developers to keep growing ! God bless you !

Beyonce20 January 2018

Novice app developer. Love Derek's sharing. When the student is ready, the teacher will appear. Thanks Teach

Patrick16 September 2016

Great content ... great delivery! Practical and easy-to-understand presentation of marketing concepts for technical people.

Nick27 April 2016

Interesting,step-by-step and commonsense approach to teaching the subject of marketing in an innovative way to technology-minded individuals. I like the style.


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