How to Make a Public Relations Communications Plan

A proven step-by-step formula with bonus examples and templates

4.05 (71 reviews)
Udemy
platform
English
language
Communications
category
instructor
How to Make a Public Relations Communications Plan
1,331
students
1 hour
content
Nov 2020
last update
$44.99
regular price

What you will learn

How to make a communications plan for your project or organization

How to work relevant research into your communications plan

How to come up with a communications strategy

How to develop and evaluate meaningful communications objectives

Tactics to use to accomplish your communications objectives

Description

The framework taught in this course has been used by public relations practitioners for decades to avoid costly miscommunications and achieve desirable results during campaigns, projects, and ongoing general communications. Put it to use for your business or project right now by using our free worksheets, templates, and examples included with this course. This course is growing and getting better all the time. Buy it once and benefit from having lifetime access to all of the resources and templates that are added year over year.

Updated: We heard your feedback! We have created two new extensive lessons to walk you step-by-step through the hardest parts of communications planning that we have used in real large-scale communications plans:

  • audience analysis and psychographics and

  • a process to generate objectives and strategies

Why do I need a communications plan?

Word travels fast and mistakes are not easily forgiven. Failing to communicate your message or brand effectively and consistently can have huge costs, including destroyed reputations and loss of customers.

So while you may already have a business plan and a marketing plan, have you developed your communications plan? Is your organization equipped to deliver messaging in a consistent way, aligning with your brand?

In this era of social media and politically charged topics, it's more important than ever to come up with a thoughtful communications plan to ensure things go smoothly and messages are communicated effectively. 


This course introduces you to communications planning through a simple four part framework that will help you put together a plan that works for you and/or your team. You will learn how to:

  • Do relevant research and communicate that to your audience

  • Perform meaningful analysis and come up with an effective strategy

  • Identify your target audience and develop key messages that matter

  • Pinpoint objectives that can be used to measure change

  • Deal with negative situations and emergencies

  • Find tactics and channels that resonate with your audience

  • Effectively evaluate and measure your success

Making a communications plan doesn't have to be hard. Stop hoping that things will work out with your communications and put together a plan that works today by enrolling in How to Make a Communications Plan.

Content

Introduction

Introduction
Communications Plan Worksheet
Making the Plan: Things to Consider
Pre-planning Checklist
Summary

Research

Research
Research Methods
Research Methods Transcript
Test your knowledge

Analysis

Analysis
Analysis Resources
Refining Your Strategy
Refining your Strategy Transcript
Analysis Example
Test your knowledge

Communications

Communications
Tactics & Channels
Tactics
Channels
Dealing with Crisis
Test your knowledge

Evaluation

Evaluation
Thinking About Your Evaluation

Conclusion

Conclusion
Additional Resources

Reviews

Ane-Sonet
February 14, 2023
If you need to refresh some basic communication template skills to ensure you don't leave anything out - this is a good course to follow. Easy to follow and understand with good resources.
Neha
September 14, 2020
Yes it is a good match for me. Although a little bit into details like taking an example for explanation would have been more helpful. Either way enjoying my course. Thanks!
Anirban
June 2, 2020
Yes, the course was a good match. A few live examples or actual case studies that involved populating some of the key templates shared by the course would have been very useful.
Steve
August 22, 2019
So far it is well-paced and clearly presented, without annoying jargon. The templates are ready for immediate use and are relevant. A few more "real world" examples to illustrate points would have been welcome.

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2109700
udemy ID
12/27/2018
course created date
10/29/2020
course indexed date
Angelcrc Seven
course submited by