User Research For Design
Learn how to conduct user research so that your product design fits your audience

What you will learn
Create personas
Create scenarios
Decide what data needs to be in a persona
Decide on the best way to document personas
Describe how enterprise-wide personas are different from project personas
Describe the process for creating enterprise-wide personas
Describe how and why to create task analyses
Describe how to conduct a collaborative task analysis session
Why take this course?
π User Research For Design: Master the Art with Susan Weinschenk, Ph.D. Course Title: User Research For Design
π Course Headline: Unlock the Secrets to User-Centered Product Design with Expert Insights
π©βπ» Course Description: When you design a product, you make countless assumptions about your target audience. These assumptions can often lead to design misses and product failures. The key to successful product design is understanding your users deeply. User Research For Design by Susan Weinschenk, Ph.D., is here to guide you through the various techniques of user research that ensure your product resonates with your intended audience.
In this comprehensive course, you'll explore a multitude of user research methods, including personas, scenarios, task analyses, field studies, card sorts, tree tests, and journey maps. You'll learn how to weave these methods into the design process for better insights and more user-centered designs.
- π Learn User Research Throughout the Design Process
- π Master Creating Useful Personas
- βοΈ Document Scenarios to Align Your Product's Purpose
- π’ Task Analyses: Know What Matters Most
- π¨ Craft Blue-Sky vs. Constrained Analyses
- π§ Explore the Dynamics of Journey Maps
- π£οΈ Plan and Execute Effective Interviews
- π Engage with Diary, Day in the Life, and Field Studies
- π΄ Perform Open Card Sorts, Closed Card Sorts, and Tree Testing
- π€ Understand User Testing for Actionable Insights
π What You'll Get:
- A Step-by-Step Guide: Learn all the different types of user research and when to apply them effectively.
- Practical Tools & Techniques: Create a user group table, develop personas that will be used by your team, and much more.
- Future Upgrades & Lectures: Enjoy all future upgrades and lectures included at no extra cost!
- Money-Back Guarantee: With an unconditional 30-day money-back guarantee, there's absolutely zero risk in trying this course out.
π Why This Course? With over 50,000 people who have already taken our online video courses, you can trust that User Research For Design is a proven path to enhancing your user research skills. Susan Weinschenk, Ph.D., brings her expertise and years of experience to help you navigate the complexities of user research in design.
π Take the next step in your design career. With User Research For Design, you're not just taking a courseβyou're setting yourself up for success in creating designs that truly meet user needs and exceed their expectations.
π Click Here to Start Your User Research Journey Today! π
Note: This engaging description is designed to capture the attention of learners interested in UX design, user experience research, and human-computer interaction.
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Our review
π Course Overview and Rating:
The global rating for this course is a solid 4.20 out of 5 stars, with all recent reviews reflecting a positive overall experience. Users have found the instructor's explanations to be clear and effective, particularly appreciating the to-the-point delivery and well-structured content. However, some users felt that the course did not cover user research methodologies as extensively as they had anticipated, given the title and price point.
Pros of the Course:
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Instructor's Expertise: The instructor, Susan, is highly praised for her ability to teach effectively and make learning engaging and accessible. Her explanations are simple and well-paced, allowing for easy comprehension and revisiting of key points.
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Foundation Knowledge: The course provides a strong foundation in understanding personas, scenarios, and task analysis, which are crucial components of the design process. It is particularly valuable for beginners looking to learn about creating personas for app or website design.
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Conceptual Clarity: The information presented is considered "high level" yet detailed enough to understand the concepts and apply them independently. This hands-off approach to learning is seen as a positive aspect of the course by many users.
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Real-World Application: Some users have expressed a desire for more practical examples and real-world case studies to illustrate the concepts taught, which would enhance understanding and application in professional settings.
Cons of the Course:
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Content Depth: A few users felt that the content covered could be condensed into a shorter format, such as an article or a series of slides, suggesting that the course is longer than necessary.
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Visual and Interactive Elements: There is a call for more graphics, images, and interactive elements like exercises or templates to complement the instructor's face-on-screen presence, which some users felt was excessive or not always adding value.
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Practical Application: The course is criticized for lacking practical exercises and real-life examples that could guide students through the entire process from start to finish. Users have suggested incorporating a project topic throughout the lectures to provide a more cohesive learning experience.
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Production Quality: Some users have pointed out issues with video quality and production value, suggesting that these aspects could be improved for a better learning experience.
General Feedback:
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The course is appreciated for its lively and hands-on approach, which can be completed in a session. Users enjoy the mix of conceptual and practical work, with clear explanations and examples provided by Susan.
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The enthusiasm and experience of Susan are seen as major highlights, making her one of the best instructors according to some users.
In conclusion, the course offers valuable insights into user personas and scenarios, with a strong emphasis on theory and practical application. While there is room for improvement in terms of content depth, visual presentation, and interactive elements, the course remains a worthwhile introduction to these concepts and is recommended for those looking to understand the foundational aspects of creating user personas and scenarios within the design process.