How to Create the right Social Media Strategy for your brand

Social media Strategy is what makes your social media marketing successful and helps you achieve your objectives

4.23 (24 reviews)
Udemy
platform
English
language
Digital Marketing
category
466
students
1 hour
content
Jul 2021
last update
FREE
regular price

What you will learn

Social Media marketing

Develop social media strategy

Plan their digital marketing

Description

Before undertaking any activity in your personal or professional life, you must set a goal, an objective or an end game. If you do not, it is like shooting a gun without aiming, so how can you hit the target?

If your objectives or goals are complex and will require time and perseverance, you need to be able to evaluate that you are moving towards the right direction at regular intervals, so that you know that you are heading towards your goal and have not deviated from your path.

For example if you are taking a long trip that will take you through several cities, you set your starting and ending point and plan your road trip. But every so often you also need to check that you are following the right path and have not taken the wrong turn.

So why would your business journey and your marketing be any different.

To be successful in business and in marketing, before starting your journey you must set your ending point or your goal.

If you are a florist and are planning a digital marketing campaign on valentine’s day, say a special offer of bouquets of red roses, you can set an objective as to how many bouquets of red roses you sold.

Knowing where you would like to end up will make it so much easier to plan a path to success.

And since in the digital marketing world, almost everything is measurable, you can set signals or key points to indicate that you are heading towards your end objective.

In technical terms these are called KPIs or Key Performance Indicators and they are an intricate part of any digital marketing strategy.

Content

Introduction

Introduction
Who is George Economides

How to create a social media marketing strategy

What is social media marketing?
Choose the right social media marketing goals
Choose the right target audience
Know your competition
Audit your social media assets
Setup or improve your social media accounts
Find inspiration and draft your campaign
Create your social media calendar
Evaluate and adjust your strategy

From theory to practice

Sum up and real life example
How much effort should I put in my Strategy
What if you have ready content
The value of your message and virality

Summary and conclusion

The last word

Screenshots

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Reviews

Andreas
June 5, 2022
Excellent course, with a lot of value and many useful tips and techniques to follow for a successful start in social media marketing. Very good!
Marion
March 23, 2022
Very good webinar to get a better picture of how Social Media works and how to use them wisely depending on the marketing message.
Celine
July 26, 2021
Yes, as I am a marketer, this course was perfect for learning the proper marketing Strategy from a Social Media perspective for the brands I work with.

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Related Topics

4185598
udemy ID
7/15/2021
course created date
7/24/2021
course indexed date
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