Photography Marketing & Business: Boost Sales and Income 101

Learn Photography Business, Marketing, SMM Strategies, Sales Techniques To Get More Clients As A Commercial Photographer

3.95 (140 reviews)
Udemy
platform
English
language
Commercial Photography
category
Ustin Kompaniets
instructor
Photography Marketing & Business: Boost Sales and Income 101
5,879
students
1.5 hours
content
Oct 2020
last update
$34.99
regular price

What you will learn

How photography marketing works

Understand every step of photography business

Get great relationship with your clients

How to start your own photography business or take it to the next level

What sales techniques you should use, and what to avoid

More than 10 SMM (social media marketing) strategies to implement in the next 30 days

How to create a high quality portfolio

How to create or update your web site for high conversion from visitors to customers

How to attract new visitors from instagram

How to attract new visitors from facebook

How to attract new visitors from your website with SEO

How to show value through stories

Online marketing techniques

Offline marketing techniques

How to use press releases and magazines

How to make partnership with filmmakers, photographers and bridal agencies

How to use affiliate marketing

How to communicate with your clients by email and phone

How to meet in person and present your work

What to show and talk about

Everything you need to know about packaging and pricing

Why and how you should sign contract

How your ideal shooting day should look like (wedding, love story, portrait, etc)

How to create viral content for social media

How to approve final images with your clients

Why you should need a lot of testimonial

How to upsell

Why take this course?

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Updated in May 2017! New BONUS videos and mindmap added!
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JOIN OVER 1,430 STUDENTS WHO HAVE ALREADY TAKEN THIS COURSE - BOOK YOURSELF SOLID TODAY!

ALL PROFESSIONAL MARKETING TECHNIQUES AND TIPS VISUALIZATIONS ARE INCLUDED ($99 VALUE)!

You will enjoy this course about commercial photography, marketing and sales no matter if you are one of the beginners or advanced photographers.

Course is divided into easy to follow sections which are structured to bring you step by step from essentials to more advanced techniques.

You’re going to learn how to grow your business, research the market and find opportunities, grow your sales and income.

You can start implementing all this strategies straight away and notice results in just 7 days or less.

Really, just in that short amount of time – trust me.

And in this course I’ll guide you through all the strategies, step-by-step.


Simply enroll in this course and start making money with commercial photography (or video).

++++++++++++++++++++++++++++++++++++++++++++++++++++


Find out how you can increase the number of your clients and customers, using a proven step by step formula to get sustainable orders.


Those proven techniques and strategies will help you boost your income in almost any genre of photography or video:

  • Love-story
  • Wedding photography
  • Portrait photography
  • Newborn photography
  • Architecture photography
  • Landscape photography
  • Food photography

   

And it works no matter if you are a freelancer or own a photography studio.

In this course we'll cover how you can use social media marketing (SMM), promotions, presentations, right pricing to fine tune your business.

We will discuss such topics and strategies:

  • Process of acquiring clients for photographers
  • How to create or properly upgrade your web site
  • How to create a portfolio and choose right images
  • Driving traffic to website and social profiles
  • Differences between genres of commercial photography
  • Online advertising
  • Using pages and groups in social networks
  • Using your profiles on facebook, instagram and youtube
  • Advertising through photosites
  • Offline advertising
  • Wedding and bridal shows
  • Partnerships
  • Exhibitions
  • Recommendations
  • First contact with a client and correspondence
  • Phone talks
  • Meeting and portfolio presenting
  • How sell your portfolio
  • Packaging of your services
  • Signing a contract
  • Pre-shooting
  • Drawing up a shooting plan
  • Shooting process
  • Shooting equipment
  • How to choose locations
  • Required images
  • How to work with clients after photoshoot
  • How to pick great photos
  • Color correction
  • Retouching
  • Promoting your work
  • Giving away finished product
  • Upsells
  • Discounts
  • Customers for life
  • How to work with client base and relationship management in the next 36 months

Screenshots

Photography Marketing & Business: Boost Sales and Income 101 - Screenshot_01Photography Marketing & Business: Boost Sales and Income 101 - Screenshot_02Photography Marketing & Business: Boost Sales and Income 101 - Screenshot_03Photography Marketing & Business: Boost Sales and Income 101 - Screenshot_04

Reviews

Luciana
April 2, 2024
I really expected to learn something regarding marketing and sales, which is what I need to get going with my photography at the moment... I'm really sorry I have to give such an awful review for the course, but it is way too superficial. No practice, no materials, no concrete examples, the tutor does not appear, it's just a screen. I am very very disappointed...
Matthew
November 28, 2022
I’m very glad I took this course. I’ve learnt a lot in detail and I can’t wait to apply al I’ve learnt to get better at my photography business.
Erick
October 6, 2022
The course is great. It outlines the PROCES from START to FINISH of being in the photography business. What action steps you need to take to be successfull. However, the course is a BIT OUTDATED, but does have VALUE for someone that wants to start or is starting a Photography business. An UPDATED version will be greate, more relevent to todays online market.
Travis
January 3, 2021
This course is not a "Course" it is an outline of what you should know. Waste of Money. I'm 80% in and haven't actually learned much.
Henrik
June 26, 2017
Find a photographer marketing course is so hard on Udemy! This very course is even a great one, so happy to find it!
Carlos
June 25, 2017
I liked the course. He's honest and open about what is required. I had difficulty understanding the accent, but managed to extract the best out of the information because of the mind map. It gave me structure as to what I need to make it all happen. I wanted him to go much deeper into different points and explain the tools he uses for the trade. I guess I expected more IN DEPTH information. Its the details that count. I would still recommend this class. Thank you for your information.
Sean
June 20, 2017
Load of useful information in the course, however, as a professional photographer with a number of years experience, the information was already known. If you are a newbie, then this course has some great content.
Darel
June 12, 2017
This is a great tutorial "How to become a rich and famous photographer". At first O thought the name is a little bit goofy, but then I realized that author does know his job really good! Thank you my friend!
Aleksandr
June 1, 2017
At first I saw being a successful photographer is simply buying a camera and learning some photoshop. But then I realized that making money and finding customers is not such piece of the cake. Thanks to Ustin I now know more things about actual promoting myself and making some profits! Great course!
Christos
May 29, 2017
As for me it was a great course. I am a amateur photographer and it is hard to work out the workflow, moneymaking and to inspire myself all in the same time. This course helped me to figure some thing out
Matt
December 3, 2015
The instructor of this course is very knowledgeable about the subject which he has created and organized in a very easy-to-follow step-by-step method. The production quality of the video and audio exceeded my expectations. The video quality is vivid and clear. The audio is distortion free. I found the instructor to be very interesting and passionate about the course. His delivery was engaging as a student and easy to follow from one lecture to the next.
Josef
November 8, 2015
Found the course to be a great introduction to the aspects of running a photography business. An appetiser to further learning and expanding the subject. Thanks Ustin for putting it all together. Hard and persistent work, striving for excellence will always pay off in the long run. Let's not forget to have some fun along the way, it's not always about money. Josef
Kurt
July 10, 2015
The course is a brief summary of things you should think of, but it doesn't get deep enough into each item to actually learn stuff. Small thing baybe: the accent is sometimes really hard to understand. Maybe work on that too.
Jean-Luc
April 16, 2015
Exactly the course I needed as I'm about to start a full time photographer career after having had a day job for 15 years! Very educative and I learnt many things I never thought about! Great advice!
David
April 15, 2015
I have been using my Android phone for all my video/pictures so it is safe to say that I am quite a newbie. This course has given me full confidence to take great pictures for my website and online presence across Facebook, Linkedin and Udemy! Thank you again.

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Related Topics

Photography
Internet Marketing
Photography Business
375508
udemy ID
12/22/2014
course created date
11/22/2019
course indexed date
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course submited by