Udemy

Platform

English

Language

Marketing Fundamentals

Category

How To Attract More Customers Using Targeted Marketing

Increase your sales by communicating with your customers more effectively

4.78 (9 reviews)

Students

37 mins

Content

Mar 2021

Last Update
Regular Price

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What you will learn

What is targeted marketing?

The pros & cons to targeted marketing

Who your audiences are

How to prioritise your audiences

How to create a customer persona profile

Where to successfully reach your audiences

How to create an effective marketing message

What great targeted marketing looks like

How to use targeted marketing to rapidly grow your business


Description

Got the perfect product or service but struggling to attract customers? This could be down to the approach you're taking. If you want to attract the right kinds of customers and build great rapports with them, then this course is for you!

Getting started with Marketing can feel quite overwhelming at times. There definitely isn't a shortage of information online about Marketing, but the challenge lies in sifting through that information to find what is relevant for you or your business.

That's why I recommend starting with the fundamentals of marketing and building up from there.

Many businesses fail because they try to do too much at once which reduces the quality of their output - this is especially true when it comes to attracting customers.

Often businesses try to market to a large, broad range of people using a vague marketing message. We call this a one-size-fits-all approach and unfortunately it doesn't yield good results.

Successful marketing requires a tailored approach which can be achieved by getting to know your customers on a much deeper level. This will enable you to target your potential customers with a meaningful marketing message that will ultimately lead to higher sales.

This comprehensive course will take you on a journey to learn more about who your customers are and how you can engage with them and grab their attention to drive sale.


Screenshots

How To Attract More Customers Using Targeted Marketing
How To Attract More Customers Using Targeted Marketing
How To Attract More Customers Using Targeted Marketing
How To Attract More Customers Using Targeted Marketing

Content

What Is Targeted Marketing?

What Is Targeted Marketing?

Pros & Cons To Targeted Marketing

It's Time For A Quiz!

Your Target Audiences

Who Are Your Target Audiences?

Well Done For Completing Your First Worksheet

How To Prioritise Your Audiences

Choosing An Audience

It's Time For A Quiz!

Creating Your First Customer Persona Profile

Defining The Age & Sex Of Your Customer Persona

Defining The Location & Family Status Of Your Customer Persona

Defining The Fears, Dreams & Daily Routine Of Your Customer Persona

Defining The Purchase Decisions & Online Habits Of Your Customer Persona

Let's Dig A Little Deeper...

Congratulations! You've Created Your First Customer Persona Profile

How To Communicate With Your Target Audiences

Where To Successfully Reach Your Audiences

It's Time For A Quiz!

How To Create An Effective Marketing Message

It's Time For A Quiz!

Target Marketing Done Well

An Example Of Effective Targeted Marketing

Another Example Of Effective Targeted Marketing

What Makes A Business Successful

Course Round-Up

How To Use Targeted Marketing To Rapidly Grow Your Business


Reviews

M
Matthew3 March 2021

This course was really insightful and Steph explains marketing concepts in a way that is easy to understand. I learned more than I expected on this course. Definitely would recommend for anyone curious about how to market their business better!

B
Berenice1 March 2021

This course will give an understanding of why targeted marketing is important and the basics on how to get started. The resources provided are very helpful and can be applied to your business. Steph uses clear examples to go through them. Definitely recommend!


3834288

Udemy ID

2/8/2021

Course created date

3/5/2021

Course Indexed date
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