[2024] Growth Hacking with Digital Marketing (Now with AI!)

Become a growth hacker! This course is used by teams at PayPal, IBM, Citibank & many other successful organizations!

4.40 (8137 reviews)
Udemy
platform
English
language
Growth Hacking
category
instructor
61,010
students
8 hours
content
Nov 2023
last update
$139.99
regular price

What you will learn

Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.

Track, analyze, and leverage traffic and product usage data using Google Analytics.

Design customer action funnels and calculate per-user LTV / CAC.

Tell better stories and write marketing content to improve conversion rates.

Grow social media audiences using bots and organic techniques.

Segment email lists and automate email marketing communications.

Description

Become a certified growth hacker! Join a network of more than 45,000 alumni and teams from top firms, like PayPal, IBM, Accenture, and others in the world's bestselling growth hacking course!

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!


Introducing…The Digital Marketing Toolkit for the Connected Economy
   

Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:     

  • Compete head-to-head with even the biggest firms in Silicon Valley

  • Build your business with secrets unknown to most entrepreneurs

  • Qualify for more prestigious and higher-paying digital marketing jobs

  • Improve your outcomes with content marketing, social media, and SEO

  • Discover the real potential of email marketing, viral marketing and public relations

  • Lead digital marketing teams to massive increases in conversion rates

  • Multiply your results with growth hacking applied across numerous channels

The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.     

And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.  

Growth Hacking – The Secret Key to Digital Marketing Mastery    

Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.    

In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).    

Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.   

Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).   

Develop a User-Centric Approach to Digital Marketing   

You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.

In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!

Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.

In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.


Also, this is version 7 of this course! That's right--the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better--and you only have to enroll once to get lifetime access... including all the future upgrades!


Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?     

Content

Let's Put You On the ? Rocketship! Welcome to Growth Hacking 7 -- New for 2020!

Watch the Trailer for Eazl’s 2020 Growth Hacker Certification Course (Version 7)
[Beginner] What is Growth Hacking?
Hello! Welcome to Growth Hacking 2020 (Version 7)!
[Intermediate] How to Launch and Manage a Growth Team
Access All Eazl 2020 Growth Hacking Templates, Guides, and Special Resources
New! Accelerated Learning Pathways Now Available

How to Get Insights from Google Analytics & Apply them to Marketing Funnels

Let Google Analytics Release Your Inner Detective
[Beginner] How to Measure Traffic Volume and Visitor Interest
[Beginner] How to Measure Engagement and Actions Taken
[Intermediate] Source/Medium and Good Traffic (Essential Skill)
Let's Install Google Analytics, Facebook, & Hotjar Pixels w/ Google Tag Manager
[Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth
Pirate Metrics! Let’s Expand Your View of Funnels
[Intermediate] An Introduction to Digital Funnels and Conversion Points
Practicum 1: Learn How to Use the Core Functionalities of Google Analytics

Accelerate Growth by Developing ?‍Personas & Focusing on Specific User Segments

What if Your Focus was So Clear You Found Growth Hacks in Your Dreams?
[Beginner] The Fundamentals of Segmentation for Growth Hackers
[Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition
[Beginner] SideBYSide: How to Use Facebook Audience Insights (Research vs. Ads)
[Intermediate] How to Build Personas and Needs Maps through Customer Interviews
[Expert Interview] Alen Faljic from IDEO on Soft Data and Design Thinking
What are the Building Blocks of a Growth Hacking Campaign?
[Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course
[Intermediate] Do You Have a Must-have Product or Service?
Practicum 2: Using GA User Segments & Tracking + Facebook Audience Insights

Use Data to Learn Strategies and Run Your Growth Team ⚙️

You Don’t Need to Know Everything when You Have Data
[Analyze Data] The Fundamentals of Lean Analytics (Beginner)
[Focus on the Inputs] Find and Measure Your Leading Variables (Intermediate)
SideBYSide: How to Build & Share Dynamic Analytics Reports w/ Google Data Studio
[Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (Beginner)
[Expert Interview] Tips on Starting a Growth Team w/ Pedro (GrowthHackers.com)
[Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth (Intermediate)
Practicum 3: How to Brainstorm and Rank Growth Hacking Experiment Ideas

Find Language/Market Fit: From Copywriting to ?️ Dynamic Creative

How to Test Your Way to Language/Market Fit
[Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc.
[Intermediate] Hacking Acquisition: The 8 Seconds Rule and Channel Testing
[Intermediate] Try These Methods to Increase Email List Signups
[Expert Interview] Stella Korošec on Finding Fit w/ Brand, Audience, and Channel
[Advanced] What is Dynamic Creative and How Can You Use It?
Practicum 4: Let’s Launch and Debrief a Dynamic Creative Ad Test

User Experience: How to Increase ? Conversions by Leveraging Tech & Psychology

What’s the Language Spoken by 65% of the Global Population?
[Beginner] The Fundamentals of User Experience (UX)
[Beginner] How to Design a Killer Landing Page
[Beginner] SideBYSide: How to Use Hotjar to Record and Review User Behavior
[Expert Interview] Brian Taylor from Amazon on UX and When to Use A/B Testing
[Intermediate] Try these Five Methods to Increase Conversions
Practicum 5: UX & Conversion Elements in Digital Purchasing Environments

Learn How to Drive, Direct, and Tag Digital ? Traffic

Imagine Yourself Managing Your Own Digital Airport
[Beginner] The Structure, Channels, and Metrics of Online Advertising
[Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads
[Beginner] Audiences and the Basics of Social Media Advertising vs. PPC
What’s the Most Important Part of Your Funnel?
[Beginner] Send More Effective Marketing Emails
SideBYSide: How to Use Email Marketing in Today’s Marketplace
[Intermediate] Three Advanced Email Marketing Implementations
[Expert Interview] Katie from Rebrandly Teaches the Basics of Link Management
[Advanced] Use UTM Tracking to Compare Channels and Content
[Advanced] SideBYSide: Append UTM Codes to a Link
[Expert Interview] Facebook Ads Strategy in 2020 with Jure Knehtl (€60m+ Sold)
Practicum 6: 20 Minutes inside the Facebook for Business Platform with Jure

Strategies for Optimizing for Personas & Users that Generate the Most ? Revenue

Could Lifetime Customer Value Be the Most Important Marketing Metric?
[Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost
[Advanced] Place a Value at Each Point of Conversion in Your Funnel
[Intermediate] SideBYSide: Estimate LTV and CAC of Different Personas (See Link)
[Expert Interview] Gabe Villimizar on B2B Sales Using LinkedIn & Social Media
As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel
[Beginner] Five Must-know Search Engine Optimization (SEO) Practices
[Intermediate] The Five-Point SEO Checklist for Content Marketing
Practicum 7: Content Marketing Hacks with Matthew Guay (formerly @ Zapier)

Turn Sparks into ? Flames: How to Use Data to Double Down on What Works

How to Mix Social Media and Public Relations to Expand Your Audience
[Intermediate] Use the RIFE Method to Research Content Ideas
[Intermediate] SideBYSide: Mine Your Content Analytics
[Intermediate] What Factors Increase the “Viral Effect” of Content?
[Intermediate] ...but What Really Makes a Piece of Content “Go Viral?”
[Expert Interview] Joy Schoffler from Leverage PR on Working the Media
[Intermediate] SideBYSide: Find and Mass Mail Journalists and VIPs
Practicum 8: How to Use Conversion Data to Find Growth Opportunities

Growth Hacking ↩️ Retention: Acquisition is Expensive. Retention is Not.

Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party)
[Intermediate] The Fundamentals of Remarketing Based on User Behavior
[Intermediate] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram
[Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value
[Advanced] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB
[Intermediate] How to Define and Growth Hack Your Retention Cohorts
Practicum 9: Using Online Communities and Customer Journey Mapping for Retention

Get Your 2019 Growth Hacking Certificate | Content Upgrade Journal

Request Your 2020 Growth Hacking Certificate (after completing 100%)
Your Course is Frequently Updated! Here's the Upgrade Log Since 2015.

Screenshots

[2024] Growth Hacking with Digital Marketing (Now with AI!) - Screenshot_01[2024] Growth Hacking with Digital Marketing (Now with AI!) - Screenshot_02[2024] Growth Hacking with Digital Marketing (Now with AI!) - Screenshot_03[2024] Growth Hacking with Digital Marketing (Now with AI!) - Screenshot_04

Reviews

Anahita
July 11, 2023
Too much academic theory and little real world example. e.g. what are examples of 5 north star metrics, show us how growth equations differ by real life companies, what exactly do you mean by 'scientific process in growth methodology'
Roeuy
June 22, 2023
yeah it good but i'm not good at english, so it give little hard to research more about they saying. thank you
Rahul
May 30, 2023
It's been a good start for sure. Making data the edge and eliminating external factors have been the best points so far. In our B2B SaaS environment, new business from existing customers shall now come into sharp focus, something that's easier said than done, but as a team, we will have to get there.
L
May 22, 2023
So far there's too much focus on theory and not enough on practice; I might be too senior for this course. Not a bad value, but not in depth enough on the technical aspects I actually came for.
Shaik
May 7, 2023
i am not able understand where the course taking into just it has 2 minutes videos and draining brain
Fran
April 29, 2023
Most interesting was the interviews. Some parts of the course were not in-depth enough and there weren't enough quizzes or tasks to check comprehension.
Maria
April 26, 2023
yes , so far it has! Many key learnings I am applying in my current job as growth marketeer. Only bad thing is that sometimes I feel I lack the possibility of Iearning from others and from feedback. I´d love to get a 1:1 or 1: few session with a teacher for example... or to hace more excercises like the Hotjar one, where you can the read other answers inmediatly
Cinthia
March 25, 2023
No ppts, very dynamic, interviews with specialist in video are amazing, the information and guides that complement are good too. Really good!!
Yuliia
March 12, 2023
It's very well-prepared. There's so much valuable info, thank you! This has been the best course I have found on Udemy, in terms of how well-prepared and structured it is. Thanks!
Parker
January 21, 2023
So far it is really solid. There is a lot of information to digest, and it looks like it will be a high-quality course.
CAGRI
January 5, 2023
Yeni başlayanlar için genel bir kültür oluşturabilir ama röportajlar dışında çok bir faydasını göremedim. Verdikleri kaynaklar fena değil fakat video içerikleri internette yazılanların özetlenmiş genel bilgi hali diyebiliriz.
Cena
October 31, 2022
Excelente curso. Muy fácil de entender todo y te enseña de manera entretenida. Las entrevistas a los expertos dan un plus
Mohit
October 31, 2022
Below average. It was more of recordings of previous webinars/interviews and did not give much value.
Leslie
September 12, 2022
Me está gustando mucho el curso, ya que me está proporcionando consejos muy valiosos para adentrarme en el mundo del Growth :)
Uchenna
September 10, 2022
The course is amazingly well planned. I am learning a lot really....so glad I signed up for this program.

Charts

Price

[2024] Growth Hacking with Digital Marketing (Now with AI!) - Price chart

Rating

[2024] Growth Hacking with Digital Marketing (Now with AI!) - Ratings chart

Enrollment distribution

[2024] Growth Hacking with Digital Marketing (Now with AI!) - Distribution chart
496924
udemy ID
5/8/2015
course created date
6/20/2019
course indexed date
Bot
course submited by