Great Special Events Organization and Management

This course discusses the basics of planning, promoting and producing a successful corporate event.

3.95 (50 reviews)
Udemy
platform
English
language
Communications
category
Great Special Events Organization and Management
155
students
1 hour
content
Nov 2017
last update
$34.99
regular price

What you will learn

Explore the basics of creating a successful event from start to finish.

Identify the building blocks of a special event.

Identify key attributes to help increase ROI.

Discover the added value of events in the overall marketing campaign.

Description

In this course we discuss the basics of planning, promoting and producing a successful corporate event. We start with the event objective and then create an event checklist, realistic timeline and working budget. From there location scouting is discussed with special attention and consideration given to the venue selection process and having a back-up plan.

We then take a look at the event basics which include invitations, food & beverage, entertainment, transportation, decor, security, labor, etc are examined. Evaluating contracts, sponsorships, and sustainability are also considered to help increase the event ROI.

This course serves business professionals who are tasked with producing a special event for their company. It will sharpen their fundamental understanding of creating a successful event from idea to post-function evaluation. While this course is geared towards corporate events, the principles discussed can be applied to any event.

Content

Introduction

Introduction to Special Events Organization & Management
Event Objectives
Timeline
Budget
Location
Invitations
Contracts, Risk Management, & Permits
Food and Beverage
Decor & Branding
Entertainment
Give-Away Items & Transportation
Safety, Security, & Communication
Sustainability & Post Event

Supporting Materials

Slides: Special Events Organization & Management
Special Events Organization & Management Glossary/Index

Review and Test

Review Questions
FINAL EXAM

Reviews

Orian
May 21, 2020
The instructor is someone who has great knowledge on the topics being discussed. It is inspiring to listen since it was a first-hand experience.
Nita
March 12, 2020
I was expecting more in depth knowledge. It is all pretty much out there and common sense things she is mentioning here. I wish i could get a refund for this course. But sadly I am taking it after many months of buying it so i wont be eligible to ask for a refund.
Lisa
August 12, 2019
This course was awesome, it enforced all the key points required to plan and execute a variety of events. It was exactly what I was looking for to gain a better understanding of successful event planning
Missionnairebrice@Gmail.Com
May 7, 2019
I am Event officer for international students recruitment from marketing department of educational agency (AEC) so I am looking for teaching in this area. This lecturer is going on moving area
Terrease
December 14, 2018
I found this course to be EXTREMELY helpful in gaining insight when it comes to preparing my first conference. I feel as though I have a more solid understanding and therefore I feel less overwhelmed. Grateful for Alison's insight especially when she used examples from her own events. Thanks again!

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1400232
udemy ID
10/19/2017
course created date
11/22/2019
course indexed date
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