Google Tag Manager (GTM) Advanced Applications

Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking

4.80 (395 reviews)

Udemy

platform

English

language

Data & Analytics

What you will learn

Advanced uses of Google Tag Manager.

Track user interaction with Vimeo Videos on your site.

How to use Data Layers.

How to use custom events.

Track Vimeo Video interactions in Google Analytics.

Detect Ad Blockers and show a message to users who block the ads.

Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.

Track and Create Universal User-Id view in Google Analytics

Integrate CRM Data with Google Analytics Data

Why take this course?

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics.

Understanding & using Data Layers
Understanding and using Custom HTML tags in Google Tag Manager
Using data layers to push dynamic values and trigger Google Tag Manager
Track Vimeo Video interactions.
Use Custom JavaScript variables in GTM to detect Ad Blockers
Trigger message to users using Ad Blockers - really useful for ad supported sites.
Pass values to Google Analytics Custom Dimensions using Google Tag Manager
Track Ad Blockers in Google Analytics
Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
Write and read first party cookie using Google Tag Manager
Getting Query Parameters from URL to use them in Tags or Triggers
Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.

Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Content

Introduction

Before we proceed

Fundementals

Data Layers in Google Tag Manager

Dynamic Data Addition in Data Layers

Various Tags in GTM

Custom Event Listener in GTM - Vimeo Video Tracking in Google Analytics

Custom HTML in GTM - Detect Ad Blockers and show a message to Ad Blockers.

Setting Google Analytics Custom Dimension with GTM - Track Ad Blockers

Tracking Universal Analytics User ID for Cross Device Tracking

Integrating CRM Data with Google Analytics for Segmentation and Remarketing

Writing and Reading first party cookie using Google Tag Manager

Getting Query Parameters from URL to use them in Tags or Triggers

Whats Next?

More to Come

Bonus Lecture

Reviews

November 8, 2023

Finally found a course that targets majority of the variables I'm dealing with at my current job instead of the built-in variables. This course is clear and concise and easy to understand and follow.

Gurukul

October 28, 2023

Awesome, Anil! Heads off to you, you have explained the most complex and untouched topics of Google Tag Manager. in very simple and understandable manner with step by step guidance. I have looked over the Internet and searched. many of videos in YouTube but haven't found a course restructured way of understanding these advanced topics anywhere. but thank you very much for providing this in this in a structured manner. I am Wondering if that is any such course for Google Analytics for GA4 property. not from very basics, but from an intermediate level. And linking website, GTM and Google Analytics for proper events. And enterprise level structured way in setting up GA4 property.

Edward

December 30, 2022

Instructor is systematic, thorough, logical, and speaks my language. I don't need the horrible captions that sometimes accompany udemy videos. So I am loving this course.

Nikhil

August 8, 2022

Lots of concepts were covered and I really think the preview of this course does not justify the depth of knowledge provided during the course. It was more of a guide to increase your understanding of the Digital Marketing universe for you. This knowledge will help you come up with strategies and tracking of various parameters only if you are vigilant enough to tie this up within itself. I really enjoyed it and the knowledge I gained was surely fuel for more thoughts and possibilities.

Naveen

August 10, 2021

The training is informative and concise. It would be great if you could cover on the set-up / overview on the email cookies. Thanks!

Saalai

June 22, 2021

Great Experience.! I would suggest to add more lectures based on E-commerce. So far so good. One of the best tutor I came across on Udemy.

Lenie

February 10, 2021

I think Anil is a very good teacher! So no bad comments on that part. however, the content of the course is not what I expected, I was doubting between this course and the from zero to hero course. and maybe my expectations were set to high or not on the right scale to follow this course. I already had e good previous knowdlegde of GTM. But don't know exactly all features.

Cory

February 9, 2021

What a lifesaver! I took the Google Tag Manager course that is available on their analytics academy, but was totally bamboozled by what exactly was happening. If you're not a web developer, you won't know what the heck a Data Layer even is unless you take Anil's course. Anil explains exactly what happens step by step, from website code to tag manager to analytics, so you know exactly what to do from square one to the final product. Can't recommend this course enough. Simple, quick and effective!

Khalid

January 8, 2021

The course was really good should have covered more topics or a course completely on all the functions of GTM will be very helpful

Jerome

October 4, 2020

It is a good match because it gives me some more ideas on what I can do with the data presented. The training is very thorough step by step so sometimes you have to go back to recreate and if you miss a key step you have to figure out where you missed it.

Bryan

September 2, 2020

The advanced features taught in this course allow you to make the most out of the combination of Google Tag Manager and Analytics. The custom dimensions, video listeners, and cross device tracking are extremely helpful.

Emmanuel

August 31, 2020

Teaches different applications with varying degrees of complexity. Touches everything you need to know

July 1, 2020

This is an amazing cause. This solves more than have of the issues we are currently having in our environments for affiliate tracking.

Rakshitha

May 21, 2020

Content of the training & instructor knowledge was excellent. Really helpfull for my learning. If you could cover up some more important topics dataLayer & custom tracking in the upcoming lecture it would be helpfull. Thank you !!

Patrick

February 13, 2019

Amazing, much better explained than other GA tutorials. This is not only a GTM tutorial but it’s also a GA tutorial too. I have seen so many advanced GA tutorials and no one explained so much than this tutorial and has such good examples. I would love to see an Adobe Analytics course too.

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