Google Shopping Feed: Set Up, Promote & Make More Sales

The complete guide covering all aspects of setting up and optimizing your online store for Google Shopping in 2015.

3.30 (33 reviews)
Udemy
platform
English
language
Advertising
category
instructor
Google Shopping Feed: Set Up, Promote & Make More Sales
499
students
2 hours
content
May 2015
last update
$19.99
regular price

What you will learn

gain an appreciation of the benefits of Google Shopping as an extra channel to promote your products,

set up your product feed to have your products appear in Google Shopping and partner sites

connect Google Merchant Center and Google AdWords to run shopping campaigns,

run profitable Shopping Campaigns that turn $1 invested into $2 or more,

monitor and optimize sales based on historical data with strategies like ECPC.

Why take this course?

Learn how to set up your Google Shopping feed and start selling your physical goods through Google Shopping and its affiliated partners.

Walk through our easy-to-follow guide that outlines how to set up your online store for Google Shopping integration, how to maximize sales through this channel and outbid your competitors.

The sections will cover:

  • What is Google Shopping?
  • How to set up an Google Merchant Center account
  • How to promote your products using Product Listing Ads
  • How to set up Google Shopping campaigns
  • Optimizing using built in competitive metrics
An All-In-One Guide To Guide You To Google Shopping Success

Google Shopping utilizes the exciting upward growth trend of e-commerce, partnered with the most powerful search engine in the world to give you the opportunity to get more customers, boost your sales and dominate your market. This guide will help you sidestep the landmines that can frustrate and slow you down. You'll understand how to set up your product listing feed, make changes to it and have your products appearing in more places at the same time.

Content and Overview

E-commerce is accelerating. With the advent of mobile technology, more and more people are buying products online. Finding ways to meet these potential customers where they're looking is paramount.

Google Shopping is a strategy you can utilize to grow your sales with a platform that understands how to make you more money. Put your ad dollars in and as long as you get activity, (views, clicks, purchases), you can get more through built-in optimization mechanisms.

Students completing this course will have the working knowledge to set up their own Google Shopping feed and have their products appearing in Google quickly. There is no other guided course like this. Students of this course will also get free updates for life.

I will identify vendors utilizing exciting strategies like my 4 Pronged Approach that I explain in the course to blanket their entire market and appear nearly everywhere (without being too in-your-face).If you've been waiting for someone to hold your hand and walk you through the steps, this is your opportunity.

The cost of not making sales through Google Shopping is fatal. If you don't do it, your competitors will and your customers will be more inclined to purchase from someone who's appearing on Google.

So what are you waiting for? With a 30 day money back guarantee, you have nothing to lose!

Content

Introduction

What Is Google Merchant Center?
What Is Google Shopping?
What Are Product Listing Ads?

Setting Up a Google Merchant Center Account

Setting Up The Account
Verifying And Claiming A Website URL
"What If I Have More Than One Online Store?"
Navigating The Google Merchant Center

How To Promote Your Products Using Product Listing Ads

How Product Listing Ads Work
How To Make Your Products Appear Nearly Everywhere
How To Manage Product Listing Ad Cost
How To Optimize Product Listing Ad Copy
Linking GMC To Google AdWords

Setting Up And Managing Your Product Data Feed

How To Create A High Quality Product Data Feed
How To Register A Data Feed
Choose A File Format
Upload Data Feed Options

How To Set Up Shopping Campaigns For Product Listing Ads

Setting Up And Organizing Your Shopping Campaigns
How To Use Custom Labels To Manage Your Next Online Sale
Convert Better And Save Money With Negative Keywords
Most Profitable Ways To Set Up Shopping Campaigns

How To Optimize Conversions

How To Monitor Campaign Performance
How To Optimize Using Competitive Metrics
How To Use Bid Simulator To Forecast Profits
Let Google Boost ROI For You With ECPC

Thank You!

Thank You!

Screenshots

Google Shopping Feed: Set Up, Promote & Make More Sales - Screenshot_01Google Shopping Feed: Set Up, Promote & Make More Sales - Screenshot_02Google Shopping Feed: Set Up, Promote & Make More Sales - Screenshot_03Google Shopping Feed: Set Up, Promote & Make More Sales - Screenshot_04

Reviews

Alicia
September 15, 2020
The course is not actual anymore. :( Old interface and Account without data. I was dissappointed, that there weren't lections in order to analyse KPIs and how to optimize accounts since the accounts were empty.
Jessica
August 2, 2020
Product feed management can be complicated. For me, I have continued to run into technical problems that are not addressed in this course. This course is a high-level, highly introductory look into shopping ads. I have benefitted far more from free youtube videos. The lecturer, however, is easy to listen to and follow along. Product feeds and shopping ads are crucial to my business, however, I wouldn't buy this again.
Oladapo
November 24, 2017
I got nothing to take home from this course. Just a walk through of of Google Shopping platform which can be found anywhere. No real life case study, no real data example...nothing! Just a presentation...Very bad.
YAIR
October 20, 2017
Explica conceptos básicos pero falta más detalle a la hora de manipular las herramientas así como ejemplos. Para una persona que apenas inicia en SEM puede ser ayuda pero para personas con conocimientos intermedios no puede ser de mucha ayuda.
MattEnde
September 21, 2017
Completely blank adwords account and looks like he has never actually advertised using google shopping. Covers surface level information well, but could all be found directly from google.
Valerie
May 22, 2017
Interesting but a bit slow. + I regret that he doesn't actually create a shopping feed for a store. The different steps are shown very clearly but he doesn't have a store as example
Caroline
January 2, 2016
I really tried within a half year to understand this course. It is impossible. It is theoretical but not handy. Would be nice if the creator had an own shop with diffrent products and had shown how it works with the feed and the ads. I really didn´t understand this course. Questions where not answer - asap - means never.
James
November 20, 2015
the only 1 star review i have ever left anything but honestly this is very bad content and presentation.

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Related Topics

482094
udemy ID
4/21/2015
course created date
6/16/2021
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