Google Analytics, GA4, GTM. How to improve your marketing?

Learn how to increase your online marketing performance with GA4 analytical tools to effectively promote your business!

4.59 (345 reviews)
Analytics & Automation
3.5 hours
Jun 2022
last update
regular price

What you will learn

Make decisions based on data

Work with Google Analytics

Link your Google Analytics and Google Ads accounts

Customize goals and events

Understand reach, conversion, and transactional analytics metrics

Work with e-commerce modules

Set up data transfers for advertising costs

Create and understand automatic custom reports

Configure custom alerts

Customize segments

Customize filters

Set up calculated indicators



Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.

What will you learn in this course?

  • After completing this course, you will learn how to work with and get the most out of your web analytics data.

  • Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.

  • Learn how to use analytical marketing data to increase your business's profits.

What do we offer in our course?

  • Structured lessons with practical exercises

  • A web analytics checklist

  • A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

Why should you choose this course?

Why should you choose us over other online web analytics courses?

You will have the opportunity to learn about Google Analytics from the top internet marketing professionals.

  • We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.

  • I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.

  • During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.

  • More than 9,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.

  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.

  • Upon completion of the course, you will receive a Google Analytics certification from Udemy.

What else do you get?

  • Lifetime access to the course and its updates

  • A certificate from Udemy upon completion of the course

Should you be worried?

Sign up now! Every second you wait can cost you leads and applications!

This course comes with a 30-day money-back guarantee!

Want to start learning about Google Analytics? Click the "take this course" button to begin developing your project today!


Google Analytics, GA4, GTM. How to improve your marketing? - Screenshot_01Google Analytics, GA4, GTM. How to improve your marketing? - Screenshot_02Google Analytics, GA4, GTM. How to improve your marketing? - Screenshot_03Google Analytics, GA4, GTM. How to improve your marketing? - Screenshot_04


What is web analytics?

Web analytics checklist

What do we count? Performance indicators

Key Performance Indicators (KPI). Attraction and Interactivity
Key Performance Indicators (KPI). Conversion metrics

How to set up Google Analytics and Google Tag Manager

Web analytic systems and Google Analytics Tools
Google Tag Manager
How to Tag Links?
How to link accounts?
How to set up goals and events
Site search

How to set up analytics for ecommerce. Metrics

Ecommerce module
Call tracking
Understanding sequences
Setting up analytics
Calculated metrics

How to set up automatic custom reports and notifications

How to set up automatic custom reports
Performance analysis and custom notifications
How to create custom segments?
How to set up Filters
CRM system and transactional analytics
Final checklist for analytics setup
Lesson overview
How to Get Your Certificate?


June 11, 2022
I learnt and still learning a lot Kudos Anthony Kindly release more of your free courses for us to benefit from THANKS
June 11, 2022
Most important step of any successful marketing plan is knowing exactly who your audience is. Using social media profiles can be an excellent way to connect and interact with your audience in a professional manner, whilst giving that all important personal touch. Many Business owners have been caught up with an outdated style of thinking when it comes to marketing. In today’s ever evolving marketing landscape having a marketing plan that works for your business or brand is an increasingly important factor.
April 20, 2022
I hope this course will help me better understand how to monitor my online business and make right decisions on how to improve the business
January 18, 2022
Very important information that every marketer should learn it today. Clear explanation. definitely recommend especially if u are not familiar with Google analytics or struggling with it&
January 18, 2022
This was a very immersive and interesting course - a lot of self-learning to be done on your own to really understand and put together into practice workflow
January 13, 2022
The course is looking very good and interactive. All the major & minor terms of Google analytics are explained in very crispy and summarized way. Well done Anton and thank you very much for designing such a wonderful course in easy way.
December 29, 2021
The theory is good, well documented. The lecturer addresses many important topics. However, I am missing some of the technical setups. He does show examples of how to implement certain settings but does not clearly explain why are we doing this. For instance, I did not understand how to create an event & goal, what is the purpose, why do we have to define them here if we have already defined the conversion in Google Ads. Same applies to some other narrow topics, such as Google Tag Manager. Overall the course is good, but more detailed explanation to certain aspects is needed.
October 25, 2021
This course is a good match for me because I am studying business administration and I am very keen to take digital marketing as a full time job.
September 22, 2021
Accent was a little difficult to understand as a Brit, but with closed captions no issue. Decent overview and learnt a lot.
September 21, 2021
Couldn't concentrate on the information stream becuse of the lector's hands waving which is distractive and clumsy. And next thing is clumsy reading of the text: it would be definitely better to look at the charts, tables etc. but not at the lecturer who is reading all the time (and trying to do it quikcly putting wrong accents) and that was another thing which disturbed during the whole course.
August 4, 2021
That's a good course for beginners or professionals to try to handle GA4 or GA if you're still using that... The instructor knows what he talk about :)) I recommand this course (y)
July 23, 2021
Anton Voronyuk is my favorite lecturer. I study all of his courses. English is clear to me. I take everything that is said in the lectures in practice. Thanks a lot! Looking forward to new courses!



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