Google Analytics 4 (GA4): Become a Web Analytics Specialist!

Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery

4.57 (790 reviews)
Analytics & Automation
Google Analytics 4 (GA4): Become a Web Analytics Specialist!
10.5 hours
Mar 2024
last update
regular price

What you will learn

The fundamentals of web analytics, including its principles and objectives

The importance of Key Performance Indicators, and how to track them

Mastery of your website’s Google Analytics 4 setup

Ability to craft an intuitive Google Analytics 4 interface

Setting up Google Tag Manager to track custom events and conversions

Effective data analysis through segmentation and filtering

Navigating standard reports and custom reports in Google Analytics 4

Advanced analysis with GA4 Exploration

Expert setting of the e-commerce block

Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console

Why take this course?

In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.

Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company's digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!


  1. What is web analytics and why is it needed?

  2. Aligning business goals according to the Smart-methodology

  3. Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc

  4. An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)

  5. Mastery of essential skills for becoming a sought-after Web Analytics professional

  6. Analysis of differences between Google Analytics 4 and Universal Analytics

  7. Benefits of using Google Tag Manager

  8. An overview of the main elements of the Google Analytics 4 user interface and the report library

  9. Increasing data accuracy by removing internal IP data from Google Analytics 4 reports

  10. Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events

  11. Conversion tracking with Google Analytics 4

  12. Audience targeting with Google Analytics 4

  13. Working with the URL Builder tool

  14. Customizing Standard and Custom reports in the Google Analytics 4

  15. Advanced analysis with Exploration in Google Analytics 4

  16. Installing an e-commerce tracking system

  17. Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)

  18. Analysis of a variety of reports to formulate actionable conclusions

  19. Effective presentation of data


  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status

  • I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)

  • We've launched over 1,500 successful marketing strategies and campaigns throughout our careers

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing


Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow

Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable

Lifetime access to the course and any future updates

24/7 Support: If you have questions, I will always be willing to answer them

Complete the course and receive an Udemy certificate


Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important tools


This course comes with a 30-day money-back guarantee

Enroll in this Google Analytics 4 course to start analyzing your project today!


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August 14, 2023
I enjoy everybit of my time taking this course. I also enjoy the new topics introduce recently. It is a yes for me
July 1, 2023
Hard to follow the instructor and captions are not at all accurate. The course content jumps around. Instructor ends a section saying "let's see that . . ." and the next section is unrelated to what he just said. The GA4 content is too cursory and lacks examples to cement a learning point. Very disappointed in this course. Now I need to spend more money to by another course.
June 12, 2023
Wow! The instructor does a fantastic job of breaking down complex topics and making them easy to understand. If you're looking to elevate your marketing game, I highly recommend giving this course a try!
May 23, 2023
This course on Google Analytics, GA4, and GTM was a game-changer for my marketing efforts! The instructor's expertise and teaching style were fantastic, making the content easy to apply. From setup to advanced tracking, it covered everything. I gained invaluable insights for data-driven decision-making and campaign optimization. Highly recommended for marketers!
March 14, 2023
The videos and speaker are not synchronized well. When he tells a story and simultaneously shows the laptop screen the words are not with the rhythm of videos
December 21, 2022
I am happy very happy take this course now a days digital marketing very demanding feild, vedio quality is very good and explaining is excellent. Thank you sir.
September 19, 2022
Amazing, in-depth easy explanation by the Author Anton Voroniuk! Just started the course and can't wait to learn all these things and get my skill-set sharpened on these Google tools!
August 4, 2022
Thank you sir for your proper guidelines & teaching.I would like to complete few more courses from you.
July 9, 2022
Excellent course but the practical on the Google Analytics software moves way faster than the audio so it makes it impossible for a beginner to catch up. It will be good if that can be fixed.
June 27, 2022
It was well organised but I would prefer to see more Google Analytics processes. For example it could contain more examples based on real case scenarios and show step by step how we can handle them. I think that, that extended speaking was making me lose interest at some point.
June 11, 2022
I learnt and still learning a lot Kudos Anthony Kindly release more of your free courses for us to benefit from THANKS
June 11, 2022
Most important step of any successful marketing plan is knowing exactly who your audience is. Using social media profiles can be an excellent way to connect and interact with your audience in a professional manner, whilst giving that all important personal touch. Many Business owners have been caught up with an outdated style of thinking when it comes to marketing. In today’s ever evolving marketing landscape having a marketing plan that works for your business or brand is an increasingly important factor.
April 20, 2022
I hope this course will help me better understand how to monitor my online business and make right decisions on how to improve the business
January 18, 2022
This was a very immersive and interesting course - a lot of self-learning to be done on your own to really understand and put together into practice workflow
January 13, 2022
The course is looking very good and interactive. All the major & minor terms of Google analytics are explained in very crispy and summarized way. Well done Anton and thank you very much for designing such a wonderful course in easy way.



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