Google Analytics: A Beginner's Guide

Get past the dashboard and find actionable data with confidence.

4.10 (256 reviews)

Udemy

platform

English

language

Digital Marketing

What you will learn

Understand the Google Analytic Dashboard

Understand and apply key terminology

Find popular pages and how they contribute to revenue (or success)

Troubleshoot poorly performing content or pages

Track a monetary value for actions, goals and outcomes

Learn skills necessary for reading Google Analytics reports

Create goals that provide measurable outcomes for your marketing efforts

Why take this course?

📊 **Google Analytics: A Beginner's Guide** 🚀 Are you one of the many businesses or entrepreneurs who have Google Analytics installed but feel overwhelmed by the data? You're not alone! But it doesn't have to be this way. **Google Analytics: A Beginner's Guide** is here to transform your approach to web analytics and help you harness the power of data-driven decision making. **Why This Course? 🤔**

I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand." That is so unfortunate, because within Google Analytics lies a treasure trove of insights that can immediately impact your business growth! The difficult part is finding information to help you set it up properly, understand the interface, and read the reports.

**What You'll Learn 📖** - **Customize Google Analytics** to work specifically for your business. - **Master the terminology** and jargon that's used within Google Analytics. - Learn to **Evaluate reports** based on your specific questions and goals. - Gain skills in **Segmenting, contrasting, and comparing data** to uncover deeper insights. - Discover **Easy "wins"** that can improve your website's performance and user experience. - **Track revenue** with precision and understand its impact on your business. - **Assess the value of your content** to ensure it aligns with user interest and business objectives. **Learning Format 🎓** In this course, I'll use a lecture format accompanied by **dozens of Google Analytics screen captures** to guide you through the process. You'll see exactly what to click, where to find key pieces of data, and how to interpret the results. **Expert Insights 🕵️‍♂️** With over 20 years of experience in Digital Marketing, **I'll teach you how to think differently about analytics**. You'll learn the skills necessary to analyze and identify problem areas or opportunities that can drive your business forward. Nothing impacts your bottom line as much as using analytics to find problems or drive increased revenue. **Actionable Skills for Immediate Impact 💪** - **Understand Google Analytics interface and features** without feeling lost. - **Analyze user behavior** on your website to make informed decisions. - **Set up goals and track conversions** effectively. - **Learn best practices** for data segmentation and audience targeting. - **Use filters and metrics** to gain valuable insights into user demographics, behavior, and more. **Your Journey to Data Mastery Begins Here! 🚀** Don't let Google Analytics be a daunting tool any longer. With this course, you'll confidently navigate the platform, extract meaningful data, and apply it to grow your business. Enroll now and take the first step towards mastering one of the most powerful tools in digital marketing! 🌟 Sign up today and unlock the full potential of your online presence with Google Analytics! 🎉

Reviews

Nancy

November 27, 2017

It was a good overview for someone who has not had any exposure to what Google Analytics could do. It definitely is most beneficial to be able to follow along with your own Company's Google Analytics site. The course layout was good and the instructor did a great job!

Chelsea

November 18, 2017

The course was outlined and presented very well. Despite it being 3 years old, screens mostly matched current Google Analytics and it was easy to find the same screens in my own account. I appreciated the flow and arc of the course, by first grounding me in what can make Google Analytics difficult and confusing, explaining terms, then starting to dive into the various reports. Although I had a good basic knowledge of Google Analytics already, I found this to be extremely valuable and useful as a marketing professional, and I'd definitely recommend it as a beginner course to anyone who is just starting to learn about how to use analytics.

Jennifer

October 13, 2017

Very insightful and detailed. I came here as a beginner but I have learnt so much about Google Analytics. I am so happy I took this course.

Emily

September 18, 2017

This course has highly useful information. I took off half a point because there is some repetitive stuff and it takes awhile for the instructor to get rolling - I didn't think we needed such a long introduction before getting in depth.

Linda

August 18, 2017

It would be helpful to provide an actual example of a website that we could actively look at an analyze. Especially if you are just starting out or designing a website and do not have access to the website's data

Anonymized

August 16, 2017

Great Course ... One star less becuase its not recorded with latest version of Google Analytics. It's outdated back in 2014

Marie-Claude

August 8, 2017

because I wanted to learn more about reading the report. I don't have a transnational site and he spends more time on this subject

Jean-Pierre

July 1, 2017

Content is not very interesting and presentation not really engaging. Too much repetition. There are better courses out there.

Tim

June 28, 2017

It was a decent very high level overview targeting people with little/no analytical skills whatever. I was probably not therefore the target audience. For me it was too simplistic and quite superficial. The tone/style of the teacher was also a little offputing - it was very salesy and scripted. It felt like a promotional video rather than a lecture series. Nonetheless, a solid overview.

Ross

April 25, 2017

Nicely explains all the different reports and overview level information. Then gets into the capabilities of GA and how you can leverage it for your business.

Dbs@Opentext.Com

March 11, 2017

Great. Very well presented. The sequence was well thought of. The presentation was of high quality and I was able to learn many things.

Korie

January 28, 2017

It was awesome, very detailed course yet easy to follow along and understand each element. Great for beginners!

Abbey

November 10, 2016

good course, teach things direct and simple way, but data screen no zooming make it hard to see, also course is a little too short.

Barbi

November 9, 2016

One of the problems with things like Google Analytics is that, starting out, you don't know enough to ask the right questions to find out what you need to know. Matt demystifies Analytics in a way that is easy to follow and immediately usable. For a business person such as myself, it gives a good foundation to get started with analytics and enough understanding to ask the right questions to go deeper.

Blair

August 10, 2016

Actionable ideas and great content on how to think like an analyst (which is very important for getting anything out of your Google Analytics data)

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