Google Ads Paid Search Sales & Media Planning Course

How To Sell Google Ads & Oversee A Paid Search Team

4.35 (10 reviews)
Udemy
platform
English
language
Advertising
category
instructor
55
students
4.5 hours
content
Jun 2022
last update
$54.99
regular price

What you will learn

How To Become More Effective In Selling Google Ads & Paid Search Campaigns

The Nuances Of The Entire Google Ads Search Platform

How To Conduct Successful Media Planning Across Google Ads

How Executives, Account Managers & Sales Team Can Oversee Paid Search Teams

How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Google Ads Campaigns

How To Build A Powerful Google Ads Campaign

Ways To Do Competitor Research Within Google Search, SEMRUSH, And Other Tools

Description

This course was created for the media planner, sales executive, agency owner, and marketer who does NOT want to learn how to build campaigns in Google Ads.  As an agency owner myself, I wanted to supply my sales team and those who are NOT building and optimizing campaigns a course that at least gives them confidence in selling Google Ads as well as developing media plans with sound strategy and rationale.

We believe PPC & Google Ads specialists would also benefit from this course as it helps you get from behind the clock making and learn how to interface with clients better with more effective sales, business development, and media planning/account manager strategies.


This course is great for:

  • Marketing Teams

  • Agency Owners

  • Agency Sales Reps

  • Account Managers

  • Media Planners

  • Google Ads PPC Specialists

Here are some of the sample modules in this course:

  • Developing A Paid Search Strategy

  • Google Keyword Planner Tool (Conducting Keyword Research)

  • How To Measure Performance & Overall Conversions

  • How To Create Comprehensive Media Plans

  • Steps To Development PPC Campaigns

  • How To Conduct A Google PPC Audit

  • Optimizations Google PPC Team Should Make

  • How To Discern Analytics & Reporting

  • How To Sell Google Search

If you fit in any of these buckets, or simply want to learn more about Propellant Media and our course, let us know if you have any questions.

Content

Introduction

Introduction To Google Ads Partner Sales Training
Introduction To Paid Search
Types of Ads Delivered
Developing A Paid Search Strategy
Google Keyword Planner Intro (Conducting Thorough Research)
Paid Search Campaign Structure
Key Metrics To Measure Conversions & Performance
Steps For Developing Campaigns
Google Ads Reporting & Analytics Dashboards
Optimization Levers To Improve Performance
Pricing & Cost Structure For Paid Search
Paid Search Audit
Call Track & Lead Management
Omnichannel Site Retargeting
Google Ads Insertion Order Template (Version 1)
Google Ads Insertion Order Template (Version 2)
Sneak Peak Of The Google Ads Platform
How To Effectively Sell Paid Search To Brands
Google Ads Competitor Analysis

Screenshots

Google Ads Paid Search Sales & Media Planning Course - Screenshot_01Google Ads Paid Search Sales & Media Planning Course - Screenshot_02Google Ads Paid Search Sales & Media Planning Course - Screenshot_03Google Ads Paid Search Sales & Media Planning Course - Screenshot_04

Reviews

b
August 16, 2023
Ok - there were no downloadables. I was expecting a sample media plan to fill out at the very least. Still, a decent course to get an overview of media planning.
Swagatam
July 14, 2022
Thank you! It's a great course for PPC professionals to revise the basics and also keep clients happy.

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4720768
udemy ID
6/6/2022
course created date
10/27/2022
course indexed date
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