Google Ads (Adwords) : Optimiser ses campagnes display

🌟 **Google Ads (Adwords) Display Campaigns Optimisation Course** 🌟 --- ### **100% Satisfaction Guarantee or Your Money Back Within 31 Days!** 💰 This course has been updated in **January 2020** to ensure the latest strategies and techniques are provided to you. Let me introduce myself – I'm Davy Martial, an ex-Googler who has worked with over 400 businesses and countless Google Ads accounts. I've poured my expertise into this course to help you achieve complete autonomy in optimising your Display campaigns on Google Ads (formerly known as Google AdWords). --- ### **Course Overview** 🎓 **What You'll Get:** - **33 Video Lessons** including: - **7 Theoretical Videos** to build a strong foundation. - **26 Practical Videos** where you can see the steps unfold on Google Ads platform, making it easy to follow along and learn by doing. --- ### **Who Is This Course For?** 👥 This course is designed for: - **Marketing Professionals** looking to enhance their visibility online. - **Entrepreneurs** seeking to understand how to optimise Google Ads campaigns to reduce costs and increase ROI. - **Students** aspiring to master a key digital marketing tool. - **Self-Learners & Future Consultants** aiming to assist others in need of Google Ads expertise. --- ### **Course Objectives** 🚀 By the end of this course, you will be able to: - **Understand key performance indicators** on the display network. - **Effectively allocate your budget** for targeted and qualified audiences. - **Optimise your campaigns** across various dimensions. - **Improve your ads** for greater visibility and higher conversion rates. - **Adjust bids** intelligently. - **Choose where your ads appear** on different devices. - **Exclude specific placements** that do not serve your campaign goals. - **Master Google Ads**, a vital tool in digital marketing. --- ### **Course Content Breakdown** 📚 **What You'll Learn:** - **Key Indicators on the Display Network** – Knowing what to measure and why. - **Budget Optimisation** – Getting the most out of every euro/dollar spent. - **Campaign Optimisation Techniques** – Maximising your campaign's potential. - **Ad Creation & Testing** – Crafting compelling ads that resonate with your target audience. - **Bid Adjustments** – Learning when and how much to bid to improve your ad rankings. - **Placement Management** – Ensuring your ads appear where they will have the most impact. - **Exclusion Strategies** – Avoiding unproductive placements to focus on what works. --- ### **Join Our Community!** 🤝 Connect with peers and share insights by joining our Facebook group: **Google Ads Francophone (Google Adwords)**. --- ### **Additional Support & Resources** 💡 For personalised guidance and access to even more courses, visit [coursovery.com](https://www.coursera.org/). --- ### **Stay Updated & Get Supported!** 📢 This course is dedicated to the Display Network within Google Ads, ensuring you have a comprehensive understanding of one of the platform's most important aspects. With continuous updates in January 2020, you can trust that the information you receive is up-to-date and effective. Remember, your satisfaction is guaranteed! If for any reason you're not satisfied with the course within 31 days of purchase, we offer a full refund. I wish you an excellent learning experience! Let's unlock the potential of Google Ads together. 🌟 --- Feel free to reach out if you have any questions or need further assistance. Happy learning, and see you in the course!