Google Ads 2024: How to Drive Sales With PPC!

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business

4.59 (433 reviews)
Udemy
platform
English
language
Advertising
category
instructor
67,104
students
6.5 hours
content
Mar 2024
last update
$54.99
regular price

What you will learn

How Google Ads (Adwords) works, its pros, and cons

About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each

How to create a Google Ads account and contact Google Ads Support

How to launch and optimize successful Google Ads Campaigns

Creating Google Ads Bidding Strategies

Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting

How to write an ad and ad extensions

How to conduct keywords research and group keywords

How to determine a budget based on your keyword research

Working with Google Ads Editor

How to use Google Trends to understand your search demand seasonality

Setting up Google Analytics account and goals

How to list your macro and micro conversions

Installing Google Tag Manager, and Google Analytics tracking code

How to launch remarketing ads campaign to convert, up-sell, and retain customers

How to conversion tracking to get the most out of your advertising budget

Description

Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you're looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.


DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:

  1. What Google Ads specialist does and what the vacancies include

  2. How to create your perfect resume

  3. How Google Ads works, as well as its pros and cons

  4. Types of Google Ads

  5. How to set marketing goals and determine KPIs

  6. What marketing funnel is and why it's important

  7. How to create a Google Ads account and contact Google Ads Support

  8. How to launch and optimize successful Google Ads campaigns

  9. Creating Google Ads bidding strategies

  10. How to create compelling search ads

  11. Recommendations on how to create eye-catching visuals for ads

  12. How to conduct keyword research and find group keywords

  13. Working with the Ad Assets

  14. Setting up Google Analytics account and goals

  15. How to list your macro and micro conversions

  16. Installing tracking codes for Google Tag Manager and Google Analytics

  17. How to launch a remarketing ad campaign to convert, upsell, and retain customers

  18. How to perform conversion tracking to get the most out of your advertising budget

  19. How to use ChatGPT to boost your PPC efforts

  20. Tips on how to write resume and behave during job interview


YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.

  • We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


OUR PPC TRAINING INCLUDES:

  • Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • Students' Support: If you have questions, I will always be willing to answer them.

  • Complete the course and receive an Udemy certificate.


SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee.


Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you'll gain the knowledge and tools needed to succeed in this competitive field. Don't miss out on this opportunity to boost your marketing ROI. Sign up now!

Content

Start with Google Ads

Intro. Advantages of Google Ads
How to Study on Udemy Effectively?
How does Google Ads work? The main bidding rules.

Launch Google Ads. Keywords Research

Start your first Google Ads Campaign.
How to contact Google Ads Support
How to create your first search ad campaign
Keywords Research in Google Ads. Google Keyword Planner.
How to use Google Trends to understand your search demand seasonality?
How to do efficient keyword research with non-Google tools. Semrush.
How to group keywords?
How to create your first ad?
Ad Extensions.
Google Ads Bidding Strategies.
How to work with Google Ads Editor?

Monitoring your Ads Performance. Google Analytics.

Reports available in Google Ads.
How to set up your Google Analytics Account and goals?
Google Tag Manager.
How to link accounts?
Conversion Analytics. Google Analytics basic functions.
Site search - micro-conversion.
E-Commerce module.
Call Tracking.

Optimization.

Your page speed and mobility as a crucial part of your Quality Score.
Summary.
How to Leave a Review for the Course.
How to Get Your Certificate for this Course.
BONUS Lecture.

Screenshots

Google Ads 2024: How to Drive Sales With PPC! - Screenshot_01Google Ads 2024: How to Drive Sales With PPC! - Screenshot_02Google Ads 2024: How to Drive Sales With PPC! - Screenshot_03Google Ads 2024: How to Drive Sales With PPC! - Screenshot_04

Reviews

Ellanshu
September 17, 2023
Very insightful, didn't anticipate there was so much to learn. I think this course will make me a professional google marketer.
Marcin
September 15, 2023
The course touches on a lot of topics but lacks depth. To be able to set up a succesful campain you will still need to reach for other coureses or alternative sources. Some things came in handy for me stright away but overall it is hard to follow and really benefit from the time spent.
Faisal
July 26, 2023
Please develop a slower breakdown strategy to have all ages beginners to sync up with the training as you move forward. I have noticed some of the contents are zipped through quickly. Also I have to use captions to understand the accent. Don't take me wrong, you are a very experienced and have awesome marketing knowledge, just need to improve on the audience side to get the message through and understood better. I love the content, gotta go and try it hands on ;) Section 4 is where we need more details and slow progression in order to proper grasp at it.
Lakshay
July 17, 2023
To cover everything related to google ads, nothing was explained properly, very bad experience with this coach.
Saifullah
July 9, 2023
This course covers the basics of Google Ads. The instructor is a clear and engaging teacher, and he does a great job of explaining the concepts in a way that is easy to understand. But sometimes it's difficult to understand his accent. The course is well-organized and easy to follow. The videos are well-paced, and the instructor provides few opportunities to practice what you have learned. There are also several additional resources available. Overall, I would recommend this course to anyone interested in learning Google Ads. It is a comprehensive and well-taught course that will give you a solid foundation in digital marketing.
Arvin
May 29, 2023
I learned the basic of google ads. I can able to understand well. Thank you My suggestions would be, I hope we gonna have course for pmax, google ads and in dept google ads like how to do retargetting in the future.
Olatunji
May 28, 2023
I learnt a lot with UDEMY and it was a successful one. I am so happy to complete this course cause I can successfully set up a google ads that converts
Zeeshan
May 7, 2023
This course is ok for beginners to get the knowledge. Kindly try to explain steps slowly so it easy to understand.
Behailu
April 16, 2023
Taking the Google Ads course with you has been an absolutely fantastic experience! Not only is the material engaging, but their expertise and guidance have been invaluable in helping me understand the nuances of Google Ads. I highly recommend this course to anyone looking to improve their skills in digital advertising!
Kevin
February 21, 2023
The teacher does not explain why he is doing some of the things he is doing. Moreover, he seems that he is reading badly from a teleprompter as his English is very poor.
Kirill
February 15, 2023
The course is really useful in gaining a good grasp of how Google advertisements work. I will advise everyone who wants to start their Google Ads path to enroll this course.
Anna
February 15, 2023
Excellent course for those just beginning to learn advertising online or for business owners who want to grasp how digital marketing works. Everything is clearly described, and a step-by-step process is provided for starting the first PPC campaign. I think it's great that the organizers included additional materials in the course that can also be helpful, especially if you're just getting started. Thanks
Helena
February 15, 2023
It's fantastic to have a course from a business with extensive experience in digital marketing. Everything is explained in an engaging and understandable way by the lecturer, Anton.
Winford
December 5, 2022
While it was difficult to understand the content through pronunciation, I accept I am totally new to this subject and massively unaware of the terminology. However, the speed at which the material was being vocalised made it impossible to follow any visual navigation. I was totally lost for over 90% of the course because there was a huge disconnect between the voice over, the visual - which was almost impossible to see any mouse cursor. Also the actual website layout and the course website layout were a little different and difficult to navigate. some of the content to which I still cannot see myself. It needs to be slowed down so the viewer can actually see where the speaker is talking about and maybe consider a highlighted mouseover so the viewer can follow the voiceover. I'm going to have to watch this course several times to really understand the content.
ogundeji
September 7, 2022
i really apprieciciat the teaching from the beginning to the end. i will recommend this to any 1 who want to grow their Google ads

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4579874
udemy ID
3/4/2022
course created date
3/11/2022
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