Google Ads 2022. How to drive sales with PPC!

Get started with Google Ads and launch effective campaigns to reach new customers and grow your business online.

4.59 (52 reviews)
Udemy
platform
English
language
Advertising
category
instructor
11,035
students
2 hours
content
Mar 2022
last update
$99.99
regular price

What you will learn

Create a Google Ads account

Launch and optimize successful Google Ads Campaigns

Increase targeted traffic to the website and landing page

Create Google Ads Bidding Strategies

Set up the campaign budget, bidding strategy, Ad rotation, and geo-targeting

Write an ad and ad extensions

Conduct keywords research and group keywords

Determine a budget based on the keyword research

Use Google Trends to understand the search-demand seasonality

Work with Google Ads Editor

Set up Google Analytics account and goals

List your macro and micro conversions

Install Google Tag Manager, and Google Analytics tracking code

Launch remarketing ads campaign to convert, up-sell, and retain customers

Check website speed and mobile-friendliness

Monitor Ads Performance

Description

Do you want to start your first Google Ads campaign? Are you interested in increasing your online sales but afraid of going over budget? Do you want to drive traffic to your websites, reach new customers and increase sales?


This is an in-depth course to get started with Google Ads.

In this Google Ads training, we will walk through all the steps of launching a search ads campaign.

In this PPC class, you will get a complete understanding of how to efficiently work with Google Ads and create successful campaigns to get loyal customers, increase traffic and grow your business online.


Paid traffic is a digital marketing tool that allows you to quickly evaluate the effectiveness of all your hypotheses about whether a product will be sold successfully and whether you understand your target audience.


Benefits of PPC advertising:

  1. PPC advertising is one of the most reliable tools for attracting an audience on the internet.

  2. It is suitable for any business of any size.

  3. Helps with increasing sales, traffic, leads, branding, recognition, and recontact.

  4. Provide insight into a potential customer’s mind at every stage of the decision funnel

  5. Paid traffic is available on most advertising platforms.

  6. Speed. You can start and stop PPC advertising quickly.

  7. Allows you to calculate the effectiveness. You can estimate the return on how much money you have invested, and you can also track how many calls, requests, and customer inquiries you have received.


This PPC course will teach you:

  • How Google Ads works, its pros, and cons

  • What goals and objectives Google Ads performs

  • How the Google Ads interface and account structure looks like

  • How to create a Google Ads account and contact Google Ads Support

  • How to launch and optimize successful Google Ads Campaigns

  • Increasing targeted traffic to the website and landing page

  • Creating Google Ads Bidding Strategies

  • Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting

  • How to write an ad and ad extensions

  • How to conduct keywords research and group keywords

  • How to determine a budget based on your keyword research

  • Working with Google Ads Editor

  • How to use Google Trends to understand your search demand seasonality

  • Setting up Google Analytics account and goals

  • How to list your macro and micro conversions

  • Installing Google Tag Manager, and Google Analytics tracking code

  • How to launch remarketing ads campaign to convert, up-sell, and retain customers

  • Monitoring your Ads Performance


Why should you choose this Google Ads course?

  1. You will learn how to work with Google Ads from top internet marketing professionals.

  2. We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  3. My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others.

  4. More than 1,500 successful marketing strategies and marketing campaigns are launched by us.

  5. Over 200,000 digital marketing specialists enrolled in our online courses.

  6. This course is suitable for both beginners and experts.

  7. The course comes with detailed visuals and in-depth videos.

  8. You will get a Google Ads certification from Udemy upon completion of the course.


What else do you get in this course?

  • Lifetime access to the course and its updates

  • Structured lessons with practical exercises

  • Course presentation

  • Valuable checklists and templates

  • Weekly educational and promotional announcements

  • A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In this book, the following topics are covered in-depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

  • A certificate from Udemy upon completion of the course

Enroll now!

There's no time to lose! Every minute you are losing countless leads and sales!

You have nothing to lose and everything to gain. This Google Ads course comes with a 30-day money-back guarantee!

Want to start now?

Click the "Buy now" button to get started with Google Ads and launch effective campaigns to increase traffic, leads, sales and grow your business online!


Screenshots

Google Ads 2022. How to drive sales with PPC! - Screenshot_01Google Ads 2022. How to drive sales with PPC! - Screenshot_02Google Ads 2022. How to drive sales with PPC! - Screenshot_03Google Ads 2022. How to drive sales with PPC! - Screenshot_04

Content

Start with Google Ads

Intro. Advantages of Google Ads
How to Study on Udemy Effectively?
How does Google Ads work? The main bidding rules.

Launch Google Ads. Keywords Research

Start your first Google Ads Campaign.
How to contact Google Ads Support
How to create your first search ad campaign
Keywords Research in Google Ads. Google Keyword Planner.
How to use Google Trends to understand your search demand seasonality?
How to do efficient keyword research with non-Google tools. Semrush.
How to group keywords?
How to create your first ad?
Ad Extensions.
Google Ads Bidding Strategies.
How to work with Google Ads Editor?

Monitoring your Ads Performance. Google Analytics.

Reports available in Google Ads.
How to set up your Google Analytics Account and goals?
Google Tag Manager.
How to link accounts?
Conversion Analytics. Google Analytics basic functions.
Site search - micro-conversion.
E-Commerce module.
Call Tracking.

Optimization.

Your page speed and mobility as a crucial part of your Quality Score.
Summary.
How to Leave a Review for the Course.
How to Get Your Certificate for this Course.
BONUS Lecture.

Reviews

David
May 13, 2022
Sometimes it was a bit hard to follow exactly how you got to each website/feature; however, with some messing around I figured it out.
Eugene
March 11, 2022
Amazing course! I enjoyed that the timing of sessions is right enough, not boring and well explained topics. Thank you!
Olena
March 11, 2022
The way how the course is structured is impressive! I've found all the necessary information needed. Thanks a lot for it!

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Related Topics

4579874
udemy ID
3/4/2022
course created date
3/11/2022
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