Google Ads 2024: How to Drive Sales With PPC!

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business

4.56 (497 reviews)
Google Ads 2024: How to Drive Sales With PPC!
6.5 hours
Jan 2024
last update
regular price

What you will learn

How Google Ads (Adwords) works, its pros, and cons

About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each

How to create a Google Ads account and contact Google Ads Support

How to launch and optimize successful Google Ads Campaigns

Creating Google Ads Bidding Strategies

Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting

How to write an ad and ad extensions

How to conduct keywords research and group keywords

How to determine a budget based on your keyword research

Working with Google Ads Editor

How to use Google Trends to understand your search demand seasonality

Setting up Google Analytics account and goals

How to list your macro and micro conversions

Installing Google Tag Manager, and Google Analytics tracking code

How to launch remarketing ads campaign to convert, up-sell, and retain customers

How to conversion tracking to get the most out of your advertising budget

Why take this course?

🌟 Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business! 🌟

Welcome to the Google Ads 2024 Online Course!

Google Ads is a potent weapon in your digital marketing arsenal, capable of catapulting your business to new heights. This comprehensive course is designed to elevate your understanding and application of Pay-Per-Click (PPC) advertising. Whether you're a complete novice or looking to refine your skills, our expertly crafted modules will guide you through every aspect of Google Ads.

Why Take This Course?

Are you about to initiate your first Google Ads campaign? Our course provides over 4 hours of engaging content that delves into the nuances of Google Ads, from setting up your account to optimizing your ads for maximum impact. With practical examples and hands-on exercises, you'll not only learn the theory behind effective ad campaigns but also gain invaluable skills that will set you on the path to Google Ads mastery.


  • The role of a Google Ads specialist and what job vacancies entail
  • Crafting the perfect resume for your career in digital marketing
  • A comprehensive understanding of how Google Ads operates, its strengths and weaknesses
  • Exploring the various types of Google Ads available
  • Setting clear marketing goals and identifying key performance indicators (KPIs)
  • Understanding the marketing funnel and its importance in campaign strategy
  • Step-by-step guidance on creating a Google Ads account and getting support from Google Ads teams
  • Techniques to launch and fine-tune successful Google Ads campaigns
  • Developing bidding strategies that align with your marketing objectives
  • Creating compelling search ads that capture attention and generate clicks
  • Recommendations for designing eye-catching visuals for your ads
  • Mastering keyword research, including tips on finding niche keywords
  • Utilizing Ad Assets to enhance your ad's performance
  • Setting up a Google Analytics account and defining your goals
  • Listing your macro and micro conversions for targeted advertising
  • Installing tracking codes with Google Tag Manager and Google Analytics
  • Implementing remarketing campaigns to convert, upsell, and retain customers
  • Learning conversion tracking to maximize the return on your advertising investment
  • Boosting your PPC efforts with ChatGPT's capabilities
  • Tips for writing an effective resume and excelling during job interviews


  • Over 6+ hours of lectures with real-world examples
  • Access to extensive practice materials, including checklists, templates, and video tutorials
  • Lifetime access to the course with future updates included
  • Dedicated students' support from the instructor for any queries during your learning journey
  • A certificate from Udemy upon successful completion of the course

Don't just take our word for it; here are some impressive stats:

  • Over 500,000 digital marketing professionals worldwide have enrolled in our online courses.
  • Our free online events, blog, and YouTube tutorials have helped the SkillsBooster community stay ahead of the curve in digital marketing.

**🛡️ Safety Net for Learners:

This course comes with a 30-day money-back guarantee. Your investment is protected, allowing you to enroll with confidence, knowing that your satisfaction is our priority.

Are you ready to transform your PPC advertising skills and drive impressive results for your business? Enroll in the Google Ads 2024 course today and embark on a journey of learning and growth! With expert guidance and practical exercises, you'll be equipped to navigate the complex world of PPC with ease. Sign up now and take the first step towards mastering Google Ads and achieving unparalleled success in digital marketing! 🚀

Enroll Now 💡


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Our review

Global Course Rating: 4.56

Overview: The online course on Google Ads has garnered a high satisfaction rate from recent reviews, with many learners praising its comprehensive content and clear explanations. The course structure is appreciated for its organization and the inclusion of necessary information, making it a valuable resource for those looking to improve their digital marketing skills. The course also offers additional materials which are highly beneficial for beginners.


  • Engaging Content: Learners find the course content engaging and useful, providing them with a solid foundation in Google Ads.
  • Clear Explanations: The instructor's teaching methods are praised for their clarity and effectiveness in explaining complex topics.
  • Step-by-Step Instructions: The course provides a step-by-step process for setting up PPC campaigns, which is highly appreciated by beginners.
  • Additional Resources: Learners commend the additional resources available, which complement the main content of the course.
  • Real-World Application: Many learners have reported immediate applications of their learning in real-world scenarios.
  • Opportunity for Improvement: Some reviewers suggest a slower pacing and better visual aids to enhance understanding, particularly for those new to online advertising.
  • Lifetime Support: The course offers lifetime support which is highly valued by learners.


  • Pacing Issues: A common issue raised by beginners is the speed at which content is delivered, with some find it difficult to keep up.
  • Accent Challenges: Some learners have trouble understanding the instructor's accent, which can lead to misinterpretation of key points.
  • Technical Difficulties: There are reports of video issues, such as videos stopping halfway through and requiring reloading.
  • Lack of Depth on Advanced Topics: While the course covers basics well, some advanced topics could benefit from more in-depth coverage.
  • Accessibility Concerns: The need for captions or better visual aids to follow along with the voiceover is highlighted by several users.
  • Varied Learning Pace: Some learners find the course content zipped through quickly and would prefer a more gradual approach to learning.
  • Course Coverage: A few reviewers mention that the course might be better suited for those with prior experience, as some illustrations happen too fast for beginners to follow.

Learner Outcomes:

  • Learners have reported successful applications of their knowledge, with some even securing job offers in the field of PPC and digital marketing.
  • The course is seen as a valuable learning tool that drives skills development specifically related to Google ads.

Suggestions for Future Improvements:

  • Implement courses tailored for different experience levels (beginner to advanced).
  • Offer additional courses or modules on more specialized aspects of Google Ads, such as retargeting and Google Ads PMax.
  • Consider incorporating interactive elements or visual aids that enhance the learning experience and improve accessibility.

Conclusion: The Google Ads course is generally well-received, with a strong positive feedback from learners who appreciate its thoroughness and practical approach to teaching digital marketing skills. However, there is room for improvement in terms of pacing, clarity, and technical support to ensure an optimal learning experience for all users, especially beginners. With the suggested improvements, this course could become even more effective for future learners.



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