Google Ads 2023: How to Drive Sales With PPC!

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business

4.33 (233 reviews)
Udemy
platform
English
language
Advertising
category
instructor
Google Ads 2023: How to Drive Sales With PPC!
43,717
students
2.5 hours
content
May 2023
last update
$54.99
regular price

What you will learn

How Google Ads (Adwords) works, its pros, and cons

About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each

How to create a Google Ads account and contact Google Ads Support

How to launch and optimize successful Google Ads Campaigns

Creating Google Ads Bidding Strategies

Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting

How to write an ad and ad extensions

How to conduct keywords research and group keywords

How to determine a budget based on your keyword research

Working with Google Ads Editor

How to use Google Trends to understand your search demand seasonality

Setting up Google Analytics account and goals

How to list your macro and micro conversions

Installing Google Tag Manager, and Google Analytics tracking code

How to launch remarketing ads campaign to convert, up-sell, and retain customers

How to conversion tracking to get the most out of your advertising budget

Description

Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you're looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 2 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to succeed in Google Ads and grow your business.


DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:

  1. How Google Ads (AdWords) works, as well as its pros and cons

  2. The different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each

  3. How to create a Google Ads account and contact Google Ads Support

  4. How to launch and optimize successful Google Ads campaigns

  5. Creating Google Ads bidding strategies

  6. Setting up the campaign budget, bidding strategy, ad rotation, and geo-targeting

  7. How to write an ad and ad extensions

  8. How to conduct keyword research and find group keywords

  9. How to determine a budget based on your keyword research

  10. Working with the Google Ads Editor

  11. How to use Google Trends to understand your search-demand seasonality

  12. Setting up Google Analytics account and goals

  13. How to list your macro and micro conversions

  14. Installing tracking codes for Google Tag Manager and Google Analytics

  15. How to launch a remarketing ad campaign to convert, upsell, and retain customers

  16. How to perform conversion tracking to get the most out of your advertising budget


YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 430,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


OUR PPC TRAINING INCLUDES:

  • Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • 24/7 Support: If you have questions, I will always be willing to answer them.

  • A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales".

  • Complete the course and receive an Udemy certificate.


SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee.


Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you'll gain the knowledge and tools needed to succeed in this competitive field. Don't miss out on this opportunity to boost your marketing ROI. Sign up now!

Content

Start with Google Ads

Intro. Advantages of Google Ads
How to Study on Udemy Effectively?
How does Google Ads work? The main bidding rules.

Launch Google Ads. Keywords Research

Start your first Google Ads Campaign.
How to contact Google Ads Support
How to create your first search ad campaign
Keywords Research in Google Ads. Google Keyword Planner.
How to use Google Trends to understand your search demand seasonality?
How to do efficient keyword research with non-Google tools. Semrush.
How to group keywords?
How to create your first ad?
Ad Extensions.
Google Ads Bidding Strategies.
How to work with Google Ads Editor?

Monitoring your Ads Performance. Google Analytics.

Reports available in Google Ads.
How to set up your Google Analytics Account and goals?
Google Tag Manager.
How to link accounts?
Conversion Analytics. Google Analytics basic functions.
Site search - micro-conversion.
E-Commerce module.
Call Tracking.

Optimization.

Your page speed and mobility as a crucial part of your Quality Score.
Summary.
How to Leave a Review for the Course.
How to Get Your Certificate for this Course.
BONUS Lecture.

Screenshots

Google Ads 2023: How to Drive Sales With PPC! - Screenshot_01Google Ads 2023: How to Drive Sales With PPC! - Screenshot_02Google Ads 2023: How to Drive Sales With PPC! - Screenshot_03Google Ads 2023: How to Drive Sales With PPC! - Screenshot_04

Reviews

Kevin
February 21, 2023
The teacher does not explain why he is doing some of the things he is doing. Moreover, he seems that he is reading badly from a teleprompter as his English is very poor.
Kirill
February 15, 2023
The course is really useful in gaining a good grasp of how Google advertisements work. I will advise everyone who wants to start their Google Ads path to enroll this course.
Anna
February 15, 2023
Excellent course for those just beginning to learn advertising online or for business owners who want to grasp how digital marketing works. Everything is clearly described, and a step-by-step process is provided for starting the first PPC campaign. I think it's great that the organizers included additional materials in the course that can also be helpful, especially if you're just getting started. Thanks
Helena
February 15, 2023
It's fantastic to have a course from a business with extensive experience in digital marketing. Everything is explained in an engaging and understandable way by the lecturer, Anton.
Winford
December 5, 2022
While it was difficult to understand the content through pronunciation, I accept I am totally new to this subject and massively unaware of the terminology. However, the speed at which the material was being vocalised made it impossible to follow any visual navigation. I was totally lost for over 90% of the course because there was a huge disconnect between the voice over, the visual - which was almost impossible to see any mouse cursor. Also the actual website layout and the course website layout were a little different and difficult to navigate. some of the content to which I still cannot see myself. It needs to be slowed down so the viewer can actually see where the speaker is talking about and maybe consider a highlighted mouseover so the viewer can follow the voiceover. I'm going to have to watch this course several times to really understand the content.
ogundeji
September 7, 2022
i really apprieciciat the teaching from the beginning to the end. i will recommend this to any 1 who want to grow their Google ads
Adebayo
June 27, 2022
Quite whole encompassing! I am much better with Google Ads after this course. Thanks for this opportunity.
David
May 13, 2022
Sometimes it was a bit hard to follow exactly how you got to each website/feature; however, with some messing around I figured it out.
Eugene
March 11, 2022
Amazing course! I enjoyed that the timing of sessions is right enough, not boring and well explained topics. Thank you!
Olena
March 11, 2022
The way how the course is structured is impressive! I've found all the necessary information needed. Thanks a lot for it!

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udemy ID
3/4/2022
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