2023 Google Ads Training (AdWords): Paid Search (PPC) Ads

Learn paid search marketing on Google Ads (Adwords). SEM/PPC focused content. Google Ads advertising for beginners.

4.00 (95 reviews)
Udemy
platform
English
language
Advertising
category
instructor
12,195
students
1.5 hours
content
Jun 2021
last update
$49.99
regular price

What you will learn

Basics of PPC (Pay-per-click)

Navigating the Google Ads Interface

Learn SEO vs SEM

Keywords, Keyword Match Types, and Keyword Planner

Creating Ads That Convert

Building the Right Campaign Structure

Bidding Strategies and Budget Selection

Navigating the Search Terms Report

Using Optimization Score for Recommendations

How to Measure Results of Digital Marketing

Description

In this Search 101 course you will learn the basics of paid search marketing and be able to build your first search campaign in under 2 hours. Have you ever wanted to master digital marketing and PPC? Are you thinking about advertising your new website or showcasing your new product? Then this is the best place to start. Search is the greatest opportunity for your business to succeed. Now it's time to learn the basics from a Google Ads professional.

Topics in this Search 101 course include the following:

  • Understanding digital marketing basics and why it matters

  • The difference between SEO and SEM

  • How to set up a Google Ads account

  • Detailed explanation of keywords and how to use them

  • Tips for making excellent creatives or ads

  • Choosing the right bidding strategy and budget

  • Building the best Campaign Structure

  • Measuring the results of your Campaign

  • Walkthrough of Search terms Report

  • Learn about Optimization Score

With over 4 years working specifically on Google Ads, Brandon is an expert that knows how to translate complex topics into easy to understand lessons. He's worked with thousands of clients and understands a wide variety of business models. His courses are straight forward and are perfect for beginners as well as professionals. If you have any questions feel free to reach out.

Content

Introduction

Welcome to the Course
Introduction to Module 1
What's Included in Search 101
Online vs Offline Advertising
Why Digital Marketing Matters

Module 2

Introduction to Module 2
SEO vs SEM
Why Google Search
Setting Up a Google Ads Account

Module 3

Introduction to Module 3
Keywords
Creatives
Bids & Budget
Campaign Structure

Module 4

Introduction to Module 4
Measuring Results
Search Terms Report
Optimization Score

Screenshots

2023 Google Ads Training (AdWords): Paid Search (PPC) Ads - Screenshot_012023 Google Ads Training (AdWords): Paid Search (PPC) Ads - Screenshot_022023 Google Ads Training (AdWords): Paid Search (PPC) Ads - Screenshot_032023 Google Ads Training (AdWords): Paid Search (PPC) Ads - Screenshot_04

Reviews

N
March 18, 2022
Great introductory course to get you up and running with creating your own Google Ads. Would recommend to any Google Ads beginners.
A.
November 30, 2021
This is brief, great introduction and smart strategy Google ads training with crisp delivery by Brandon Y. Most of good intention instructors come up with dense presentation that overwhelms novices. I have been pursuing different google ads trainings just to take my business offering off the ground with google ads however struggled alot to find a helpful training instead came across dense and heavy presentations from very good intention instructors (I am grateful to those all!). Many thanks Brandon for creating and delivering this presentation - I highly recommend this Google Ads TRAINING! Rehman A.
Alvaro
June 11, 2021
The contents are very short but very explicit. I really didn't know about those issues of SEO and SEM. That's being awesome!
Jeremy
June 7, 2021
Very informative course covering the basics of search advertising. My favorite part was the screen shared walkthroughs where the instructor shows where to find things within the platform. Highly recommend!

Coupons

DateDiscountStatus
6/9/2021100% OFF
expired
8/31/2021100% OFF
expired

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Enrollment distribution

2023 Google Ads Training (AdWords): Paid Search (PPC) Ads - Distribution chart
4077788
udemy ID
5/26/2021
course created date
6/7/2021
course indexed date
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