Google Ads Mastery course 2023

Professional course from Scratch to expert level. Designed as per Google Internal Trainings

4.57 (1050 reviews)
Udemy
platform
English
language
Advertising
category
Ovais Ahmad
instructor
Google Ads Mastery course 2023
14,591
students
6.5 hours
content
Mar 2023
last update
$84.99
regular price

What you will learn

Fundamentals of Google Ads

Create, Strategize and Run Profitable campaigns from Scratch

All the concepts in running Google Ads from scratch

Professional Knowledge of Google Ads with real life examples

The whole course is designed considering a FinTech company as a hypothetical client

Why take this course?

The overall contents of this course will be:

1. What is google ads, what all can it do and what all is possible in google Ads

2. How to create a Google Ads account from scratch

3. How to create professional campaigns (All Types) from scratch

4. How to do Analysis, research, Structure campaigns,

5. How to report, analyze and optimize campaigns to generate the best possible results

6. How to integrate Google Ads with other platforms to achieve the best results


This course is designed in order to make the learning process smooth from a beginner to expert level. The trainer has been trained by Google Engineering team on Google Ads and the same flow has been used in this course. Throughout the course, the campaigns have been setup considering a hypothetical FinTech client to make sure there are no gaps


The course will be updated regularly with all advanced features in Google Ads and all types of campaigns.


Google Ads is considered to be mother of all Digital Marketing platforms as it was called Adwords before and was one of the first companies to allow advertisers to show online Ads. Using Google Ads you can run multiple types of campaigns ranging from Google Search campaigns, Gmail campaigns, Display campaigns on GDN and even YouTube campaigns. Google Ads also is a great tool to run App Install campaigns


This course is for students and professionals to have a professional knowledge on Google Ads in order to be able to run successful and profitable campaigns. We will also discuss extensive strategies which have worked in the past for our clients


What to expect from this course:

  1. Gain Professional working knowledge and concepts of Google Ads to grow your career or business

  2. You should be able to Plan, Strategize, Run & Optimize successful campaigns of any budgets from scratch

  3. Expertise on all modules - Search, Display, YouTube and Shopping Ads

  4. Knowledge of all tools which overlap with running a successful campaign


Content

Getting started and the Basics

Introduction to Google Ads
Create Google Ads Account
Complete Account Hierarchy

Setup your first Search Campaign

Search Campaign setup basics
Targeting Options Explained
Bidding Strategies Explained
Ad Extensions Explained
Ad Rank and Quality Score Explained
How does Ad Groups work and how to structure
Keyword Planner and Keyword Match Types Explained
How to write Search Ads
Negative Keywords and Search Terms Explained

Reviews

Olajumoke
September 7, 2023
Exceptional teacher! Concepts are well explained and it is so easy to grasp. Out of all the Google Ads courses i have come across, this was the best! well -structed with practical examples, made learning a breeze!
Arsalan
September 7, 2023
I admire the work of ovais ahmed. He is a true gem of a teacher. The course is easy to understand and everything is well explained.
Mamun
August 30, 2023
Already familiar with the instructor in Youtube and very impressed in introductory class. Let's go for more..
Jyoti
August 12, 2023
First, let me discuss the bad- 1. the course is incomplete- the YouTube ads section is unfinished. It covers only one topic among all the mentioned topics 2. Slides cannot be downloaded nor a screenshot can be taken 3. videos are basically videos of Senator We Run Ads with the added benefit of a certificate minus the required links in the description 4. No final quiz to test the knowledge-base, I can run the videos in the background and still earn a certificate, it reduces the credibility of the certificate. Now, let me tell you the good- 1. The tutor is learned, speaks clearly and has credibility being a former Google Ads trainer 2. The course structure is coherent, graspable, crisp, and to the point for those who want to clear their basics. 3. Quizzes helps to recall 4. low course fee 5. Certificate for making CV better I hope they take my feedback seriously to implement the following changes
Shaik
July 29, 2023
On point, Mr Ovaise is a seasoned expert in every aspect of Digital Marketing. Love hearing all his sessions from start till end. Happy meet some day.
Muhammad
July 23, 2023
Initially course was great. Instructor was telling each thing in detail but as the course proceeds, he left many thing unclear by saying "we will discuss it later.
Lakshay
July 15, 2023
It is good as introductory course , the explanations are very good. Best course for getting basic understanding of google ads.
Ernest
June 30, 2023
The instructor was clearly an expert in this field and is articulate in discussing the lectures. Great course!
Shubham
June 30, 2023
It was amazing learning from your experience. Request you to share the further lectures related to optimization and work with ai.
Dilan
May 13, 2023
Way of this guy is explaining fundementals are amazing. I was little known and experienced about running ads. But this course helped to find major points that I have messed with myself Learns!
Gaurav
May 5, 2023
Well the course is good and informative no doubt about it, but google has changed some of it's setting which is different from this course. In QnA section I read question about settings which are changed, instructor replied that they are working on it but it has been more than two months, only for two videos. In my opinion it's late, I can understand things may happen and it's delayed but the problem is instructor is not responsive either. I got no reply for my doubts. Come on I had pay for it at least some assurance I expect from this through reply.
Miguel
May 5, 2023
Good introduction course but no near perfect. Instructor says 100 times we will se this and that later on this course and he will not show. This course is made for Youtube and not for Udemy, so its recycled.
Ubah
May 4, 2023
Great guy! Knows his stuff. I wish he can update some of the videos because they seem to be outdated now.
Natasha
March 19, 2023
I have been following Owais for a while on youtube now. he is a wealth of knowledge and wisdom and an excellent teacher. Thank you for all your help!
Sooraj
March 18, 2023
Best course i have ever come across about Google ads. Its pure gem. How could you explain everything in detail in this small time? Hats off to you Sir. Such a great teacher you are. Your youtube channel as well as your courses are real assets for every digital marketing aspirant. Thank you for being that light in my path. Looking forward for more from you. God bless you Sir

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Related Topics

Google Ads (AdWords) Certification
4508772
udemy ID
1/22/2022
course created date
2/1/2022
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