The Complete Google AdWords Course 2024: Beginner to Expert!

6-hour Beginner to Advanced Guide to Google Adwords. Learn effective Online Advertising using Search Network & YouTube!

4.00 (1042 reviews)
Udemy
platform
English
language
Advertising
category
instructor
23,629
students
5 hours
content
Mar 2017
last update
$54.99
regular price

What you will learn

Run a Google Adwords Campaign that captures high-quality leads for your business or website

Description

If you are looking to convert browsers into Sales with the world's most powerful Online Advertising tool, Google Adwords, you may love this Udemy Course!

In this 5 hour Complete Google Adwords Course, you will learn to go from Beginner to Advanced in Online Advertising on the World's Biggest Search Engine.

In this course, you will learn how to:

  • Write a Super-Effective Ad using the new Expanded Text Ads
  • Choose keywords that trigger your ad to be shown to 'buying' browsers
  • Enable more conversions by attaching other product links to your ad
  • Maximise clicks and traffic to your web pages with ease
  • Select a bid strategy that gets you profit on your ad spend
  • Do Power Product Marketing on YouTube via Google Adwords for Video

Google Adwords can be the most powerful tool you have in your business-building arsenal to boost the sales of your product or service.

You will have Udemy's 30 day money back guarantee if for what ever reason this course did not meet your expectations, meaning the only thing you risk is your time!

So get learning Google Adwords and see precisely how you can turn the button on for your sales and start converting clients by the end of the day!

Don't delay, every minute could be costing you money!

Content

Welcome to The Google AdWords Course!

Thank you for learning Google AdWords with me! Here is what you will learn!
What is Google AdWords?

Let's Get Started With Google AdWords!

Setting up your Google AdWords Account!
Overview of Google AdWords Campaign Terms Simplied!
What is a Campaign!
Ad Groups and Adverts Explained Simply!
What are Keywords, and Why are they Vital?
Your First Exercise - Getting Prepped for Campaigning!

How To Create a Campaign, the Effective Way!

Selecting the correct campaign and naming it!
Should you promote via Google search partners?
How to use Location targetting effectively!
Advanced Location Targetting - most people don't use this, but you should!
Location Options - This can save money on wasted targetting!
Setting Your Language Targeting!
Setting up your first big strategy (Beginner level)
Ad extensions
Overview of Advanced Settings

How to Write Super-Powerful Ads!

Writing your first Ad - This is Essential for Success!

Keywords - The Heart of Your Adwords Campaign!

Welcome to the Keywords Section!
What is a Keyword and Why Is It Essential?
Keyword Match Types Are Vital for Increased Conversions!
Researching Keywords Via Google Adwords Tool
Researching Keywords in Google Keyword Planner!
Researching Keywords Using Google Search
Using Google related searches for Keyword Planning!
Using Facebook Groups for Keyword Planning!

Setting up Payments and Billing!

Setting up Payments and Billing!

Creating your Google Adwords Conversion Campaign

Understanding AdWords terms such as CTR, Impressions, CPC & Conversions.
Setting up your AdWords account for Conversion Tracking
Adding a Conversion Tag to your Website to track Sales!

Google Adwords Bid Strategies! (Advanced)

Introduction to Bid Strategies!
Target Search Page Location - What is it, and why choose it?
Target CPA - What is it, and why choose it?
Target ROAS - What is it, and why choose it?
Target Outranking Share - What is it, and why choose it?
Maximise Clicks - What is it, and why choose it?
Enhanced CPC - What is it, and why choose it?
Manual CPC - What is it, and why choose it?
Choose which Bid Strategy meets your needs!

Enhancing your Advert with Ad Extensions

What are Site Extensions?
5 Reasons Why You Need Site Extensions!
What are the different Ad Extension types?
How to Add Location, Call, App & Callout Ad Extensions to your Ad
How to View Your Finished Ad!

How you should approach your Campaign results!

Be Ruthless: Scale What Works, Pause What Doesn't!

Remarketing - The Advanced Way to Achieve Conversions!

What Is Remarketing & What are the Benefits!
How Does Remarketing Work? This is so Awesome!
How To Add Your Google Remarketing Tag to Your Website!
Setting up Remarketing Lists for specific Webpage Visitors
How To Add Remarketing Audiences to a Campaign

Google Adwords For Video!

What is Google Adwords For Video?
PROOF: The Amazing Results from Google Adwords
How to Access Google Adwords For Video!

What Works on YouTube to get success!

See how many Views I have paid for on YouTube!
Statistics that back up Why you should be on YouTube!
What Works on YouTube To Get Success!
How to be Entertaining in a serious / dry subject!
How To Rank Number 1 On YouTube!

How To Create a $0.01 Google Adwords For Video Campaign

Selecting In-Stream, Video Discovery or Bumper Ads!
Network, Location and Language Targetting
Device Selection, Ad Scheduling and Advanced Settings
Why In-Stream Ads are the most effective!
Choosing Demographics and Affinity Audiences
Using Keywords for Hyper-Relevant Traffic!
Using Placements for the Best Match!
Remarketing, Topics and Finishing Your Ad!

Watch Me Launch & Rank a Marketing Video for my Product!

Create a Long promotional Video to enable a Higher Watch Time!
How to find Keywords that Rank on the First Page!
How To Get Keywords That Rank On The First Page Of YouTube
How to Intro your Video to encourage Engagement!
Do this helpful View hack before you publish!
How I Rank Number One on YouTube in Seconds!
Putting a $0.01 Ad on The Video to help it rank on harder keywords!
A Really Powerful SEO Tactic to help your Video be found on Google!
Websites to Enhance your Off-Page SEO!

Congratulations on Completing This Course!

Conclusion To This Google Adwords Course! Hope you enjoyed!

Screenshots

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Reviews

Sana
June 28, 2022
The course should be more practical, should include step by step learning, so we can learn to use google adwords by following the steps the instructor is teaching us simultaneously.
Nicola
July 19, 2021
This course was very well explained and attention to detail, being able to go back constantly to parts of the course helped when things didn't register, great course thanks
Dave
May 19, 2021
My first attempt after many years of considering to learn how to use google adwords & this is an excellent start for me
Holly
May 12, 2021
Out of date (even though the course title says2021!) - some useful information but nothing worth paying for.
Ian
December 24, 2020
Useful course. Good description of the mechanisms to build AdWord campaigns. Enjoyable presentation. Recommended.
Anonymized
January 5, 2018
The instructor is surely a professional with a vast scope of knowledge the only problem is that this course includes a tremendous amount of information that I can never grasp or remember, I need to have a photographic memory ,I did take some notes but that is not enough and in order for me to find value in this course is to have it handy all the time whenever I need it to go back and find out how a certain step should be executed otherwise this is a loss of time and money Thank you
Alphonso
January 3, 2018
He discussed everything so clearly, starting from the basic up to the most complex one. And I'm glad I was able to catch up and understand most of the things he was saying. Thank you so much for this!
Otis
January 1, 2018
An amazing speaker, can't get bored listening to his voice + clear explanations even if my main language isn't english! But i've had difficulties sometimes to find the new google adwords pages. a the end, i've had to write the URL by myself to reach the correct page.
Amit
October 27, 2017
very good , I really appreciated the course as it has increase my knowledge to some extent as compare to no knowledge when I started my course. It would be helpful , if you can give same type of insight for a wordpress course starting from beginner to advanced.
Imran
September 7, 2017
it would be easier to remember if you provide some notes and please tell how to practice to google adwords without spending anything.
Akhil
September 1, 2017
Course was informative but there is no questionnaire to check on the questions, if that can be included would be of more help
Duc
August 17, 2017
A good course for beginners who have little or no experience with Google Adwords. After the first section you already learn the basic and get your first campaign up and running. I like the instructor's approach to the problem. However, there is still lot of room for more advanced materials and practices. I'm still not sure about using services such as imtalk, bulkping, pingfarm to build backlinks as the instructor recommended. And actually the last 2 services no longer exist.
Akshay
August 4, 2017
Its okay.. pretty much going through setup but not really talking about enhanced tactics and tips. What should we be doing in the real world.
Trevor
July 24, 2017
This course was excellent. I started knowing nothing about ad-words and over the couple of weeks I have dedicated to this course I have advanced our company website and you-tube channel into #1 ad position over our competitors.
Prabhakar
July 6, 2017
Its really informative and explained every topic. I wish it may land me to an internship after the course and a job as well ! Thanks suppoman! You are really a superMan!!

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1115442
udemy ID
2/15/2017
course created date
7/4/2019
course indexed date
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