Title

Keys For Professional Pricing

Price discrimination, price sensitivity, Tips for an effective pricing strategy, pricing leadership etc.

4.21 (7 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
Keys For Professional Pricing
15
students
2.5 hours
content
Aug 2021
last update
$19.99
regular price

What you will learn

Learn the internal and external factors that affect pricing

Know how firms respond to competitive pricing cuts

learn about price sensitivity and its implications to business

learn about price discrimination and how it affect business operations

learn about pricing strategies

Pricing leadership

Tips for an effective pricing strategy

Understanding predatory pricing

Learning pricing models

Why take this course?


**Unlock the Art of Pricing with [Keys For Professional Pricing] by Eric Yeboah

🎉 Discover the Power of Optimized Pricing! 💲

Are you ready to master the delicate dance of pricing? In our comprehensive online course "Keys For Professional Pricing," renowned pricing expert Eric Yeboah will guide you through the intricacies and nuances of setting prices that maximize profit, reflect brand value, and resonate with your target audience.

Course Highlights:

  • Understanding Price as a Marketing Strategy: Learn how price brings revenue, can be adjusted for different markets, and impacts both your brand's perception and consumer psychology.

  • The Role of Pricing in Business: Dive into the mechanics of how pricing influences market demand, serves as a tool against competitors, and affects accounting and financial decisions.

  • Pricing Strategies: Explore diverse strategies that consider both internal and external factors, and understand the importance of price discrimination and price sensitivity analysis.

  • Setting Your Price Objectively: Master the art of setting prices based on product development costs, market demand, competitive pricing, and ultimately, your company's revenue goals.

Key Takeaways:

  • Price Setting as an Art & Science: Learn to balance intuition and data in your pricing decisions.

  • Pricing for Different Markets: Understand how to tailor your prices for different segments and regions without cannibalizing your market.

  • Competitive Pricing Analysis: Gain the skills to analyze competitors' prices and strategies, and identify opportunities for competitive advantage.

  • Ethical Considerations in Pricing: Ensure your pricing decisions align with ethical business practices and maintain customer trust.

Course Outline:

  1. Introduction to Pricing Fundamentals: Get to grips with the basics of pricing, its role in the marketing mix, and how it affects revenue and perception.

  2. Advanced Pricing Strategies: Delve into sophisticated pricing tactics that will make your product's value evident to consumers.

  3. Market Demand Analysis: Learn how to estimate market demand and optimize prices accordingly.

  4. Cost-Based Pricing Models: Understand how to set prices based on product development and marketing costs, and learn the importance of market-based pricing strategies.

  5. Price Discrimination & Price Sensitivity: Discover how to effectively implement price discrimination and understand customer price sensitivity.

  6. Finalizing Your Pricing Strategy: Apply what you've learned to determine the optimal price for your product or service, ensuring it aligns with your overall business objectives.

Who Should Take This Course?

  • Marketing Managers
  • Product Development Professionals
  • Entrepreneurs & Business Owners
  • Finance and Accounting Teams
  • Any individual involved in pricing decisions

By the end of this course, you'll have a comprehensive understanding of how to strategically set prices that will enhance your business's bottom line, outmaneuver competitors, and align with your brand's position in the market.

🎓 Join Eric Yeboah in "Keys For Professional Pricing" and transform your approach to pricing today! 🎓


Enroll now and take the first step towards becoming a pricing expert! Your business venture's profitability depends on it. 🚀💪

Screenshots

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Reviews

Osina
February 9, 2022
Pricing is the central point is assessing the the revenue of the company good pricing based on the quality of the product is very important in ensuring revenue flow.
Opoku
December 28, 2021
Some times customers sentiments are not taking into account when pricing that is why some pricing issues become a problem to a lot of organizations because their pricing do not take into account the reactions from their customers compared with competitors in the market.
Kasper
August 5, 2021
A very good pricing bring and maintain practical and serious customers with your organization because the no the market trends and have full information about the market, its always better to price accurately and not pricing to deceive others.

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Related Topics

3745112
udemy ID
03/01/2021
course created date
22/01/2021
course indexed date
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course submited by