Getting Started on Product and Service Design
Part 1 of the Getting Design Right Course Series, this course covers defining the problem.

What you will learn
The benefits of the Getting Design Right process
When and how your organization can use this process
How to use this process and the associated work products to define a design problem in the context of your organization
How to identify the product concept
Why take this course?
π Course Title: Getting Started on Product and Service Design π
Course Headline: Part 1 of the Getting Design Right Course Series π
Course Description:
Embark on a transformative journey into the world of product and service design with our Getting Design Right Part 1: Getting Started on Product and Service Design course. This is the first installment in a comprehensive six-course series, meticulously crafted to guide you through the critical stages of designing successful products and services.
Why Take This Course?
- Foundational Knowledge: Learn the fundamental aspects of defining problems effectively, setting the stage for your design projects.
- Managerial Insight: Understand the types of work products that signify early-stage design processes, preparing you for managerial roles or project oversight.
- Detailed Approach: Delve into systems thinking, mastering both the minutiae and the broader view to create precise design requirements.
- Behavioral Emphasis: Focus on the end user, ensuring your designs not only meet but exceed customer expectations and needs.
- Practical Application: Engage with exercises that sharpen your team's system-thinking abilities and enhance collaborative design processes.
In this course, you will:
- π‘ Identify the Product Concept: Discover how to articulate a clear product concept that aligns with user needs and business objectives.
- π Establish the Mission, Boundary, and Context: Learn to define the scope of your product or service, ensuring a focused approach to design.
- β Identify Functional Requirements: Pinpoint what is essential for your product or service to function effectively, setting up the foundation for its success.
Course Outline:
- Understanding Systems Thinking: Learn how to look at problems and solutions from a holistic perspective, considering all factors that affect the system.
- Defining the Problem Context: Examine the environment in which your product will exist, understanding its limitations and potential opportunities.
- Crafting the Mission Statement: Develop a clear and concise mission that guides your design process and ensures alignment with stakeholder goals.
- Identifying User Needs and Requirements: Gain insights into user behaviors, motivations, and needs to tailor your designs for maximum impact.
- Creating Functional Requirements: Translate user needs into specific, testable requirements that form the basis of your product's design.
- Tools and Techniques for Effective Problem Definition: Acquire the tools necessary to define problems effectively, using methodologies like User Stories, Personas, and Scenarios.
Who is this course for?
- Aspiring and established designers seeking to refine their design process.
- Managers who want to understand early-stage design work products.
- Entrepreneurs looking to develop a new product or service.
- Cross-functional teams aiming to enhance their system-thinking capabilities.
Join us on this journey and unlock the potential of product and service design. Let's get started! π
By enrolling in Getting Design Right Part 1: Getting Started on Product and Service Design, you are taking the first step towards a career that combines creativity, technical expertise, and a deep understanding of user needs. This course is your gateway to mastering product and service design through the lens of systems thinking and user-centric approaches. Don't miss out on this opportunity to elevate your design skills and make an impact in any industry! ππ