4.57 (7 reviews)
☑ Social Media marketing
☑ Facebook organic reach
☑ Facebook algorithm
Marketeers claim that "organic reach is dead". In fact, organic reach is now more important than ever and it's only because marketeers do not use the Facebook algorithm in order to slimline their Facebook management and obtain their full potential.
A brief discussion of the evolution and the theory behind the logic of the Facebook Algorithm will discuss the rational that lead Facebook to develop and evolve the use of the Facebook algorithm and how it relates to organic (free) reach.
In turn the need and value of organic reach, which will lead to virality (additional free traffic) will be explained and practical ways of obtaining such viral traffic will be explained.
The course will explain the way that the Facebook algorithm works and will provide valuable insights ion how you can use the algorithm to your advantage.
The course will also provide tips on how you should manage your business Facebook page, what to look out for and what to focus on.
The course also addresses the pros and cons of using an inhouse digital marketing team vs using a digital agency and explains what each business owner or marketeer should expect from his digital team or his agency.
Get FREE reach and make Facebook work for you
Evolution of the Facebook Algorithm
The logic of Facebook and its algorithm
Facebook ranking signals
How to work with the algorithm
Inhouse digital team Vs Digital agency
Summary and conclusion
A great, value-packed course demystifying the Facebook algorithm in plain language, with tips and strategies for making its organic reach potential work in favour of a brand. It covers potential pitfalls to avoid, insights to integrate into content and sharing strategy, as well as actionable advice on how to make the most of the range of digital marketing resources Facebook places at brands' disposal. Be prepared to take lots of notes on the longer videos - although there is a handy pdf with the main takeaways at the end, as well. This could easily have been a paid course, so to have this available for free should make it a no-brainer to complete.