Master the Basics: Small Business Branding Fundamentals

Branding Basics: Step-by-step Guide for Building an Affordable and Effective Brand

4.50 (442 reviews)
Udemy
platform
English
language
Branding
category
instructor
30,149
students
2 hours
content
Aug 2021
last update
$79.99
regular price

What you will learn

You will have a clear blueprint to follow to create your successful brand, which serves a specific target audience.

You will have a solid understanding of consumers' psychology and desires.

You will be able to create a brand with value, mission, purpose, and personality to bring more benefits to your customers and gain their loyalty.

You will be able to communicate your products and services visually.

You will learn how successful corporations use bold strategies and positioning to stand out from the competition.

Description

Begin your journey towards mastering small business branding with our comprehensive course, designed to take you from concept to a thriving brand. Your business deserves to be more than just a product or service; it deserves to be a brand people trust, recognize, and turn to for their needs.


Here's what you'll learn:

  1. Building a Brand: Understand why creating a brand, instead of just selling products or services, fosters customer loyalty and becomes their go-to option.

  2. Brand Goals: Uncover the seven critical goals that successful brands aim for, from emotional connections to differentiation and how they establish customer trust.

  3. From Idea to Brand: Learn how every brand starts with a unique idea and how to give it a character through brand personality, making it stand out in a competitive market.

  4. Avoiding Price Wars: Discover why steering clear of price competition is essential for brand longevity and how to focus on serving a niche audience to grow and expand.

  5. Customer Experience Process: Understand how customers interact with a new brand and how patience is crucial in the early stages of brand promotion.

  6. Target Audience Definition: Learn the importance of tailoring your brand to fit a specific target audience and how to define and satisfy the needs of that audience.

  7. Brand Storytelling: Find out how to connect with your audience by telling a compelling story about your brand's journey and purpose.

  8. Being Unique: Understand why successful brands adapt their personalities to mirror their audience's self-image and how you can do the same.

  9. Learning from Successful Brands: Gain insights from successful brands like Apple, Nike, Lego, and Ikea, and apply those learnings to your brand-building journey.


Course Outline:

This course offers in-depth modules on various aspects of branding:

  • Vision and Mission: Understand branding and how to create a compelling vision and mission for your brand.

  • Promoting Your Brand: Learn from case studies about customer-brand interaction and how to effectively promote your brand.

  • Defining Your Audience: Master segmenting your target audience, considering their culture, needs, and brand loyalty.

  • Brand Strategy Design: Learn the key questions and methods to design a successful brand strategy.

  • Creating a Unique Selling Proposition (USP): Delve into consumer psychology and learn to create a USP that sets you apart from the competition.

  • Brand Storytelling: Understand the three common types of business storytelling and how to apply them to your brand.

  • Brand Personality: Learn from successful brands how to adapt a specific brand personality that matches your audience's self-image.

  • Logo and Color Design: Understand what makes a strong logo and how to choose the color schemes for your brand.

  • Brand Photography: Learn the rules of creating strong brand photography and how to communicate your brand message visually.


Please note: This is an introductory course aimed at beginners looking to understand the fundamentals of brand building. For more advanced branding and marketing tactics, check out my additional courses on marketing for small businesses and building a profitable business brand.

Content

Introduction

Welcome: Please Start Here.
Course Introduction
7 Goals And 5 Steps To Building Your Successful Brand
What Is Branding ?
What Is Branding ?
Brand Experience Process
Brand Experience Process
Assignment : Brand Experience Process
Price Competition Vs Branding Strategy
Price Competition VS Branding Strategy
Price Competition VS Branding Strategy Case Study

Branding Strategy

Deciding Your Brand Type
Designing Your Brand Strategy
Creating A Strong USP For A Specific Audience
Creating unique selling proposition
Assignment : Study A Brand Strategy
Define Your Brand Vision And Mission
Communicate Through A Meaningful Story
Learn More !
Storytelling
Assignment : Define Your Brand USP, Mission And Story

Brand Personality

Understanding Consumers Desires And Needs
Creating A Strong Brand Personality
Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage
Brand Archetype
Learn More !
Brands Archetypes : 4.Hero - 5.Outlaw - 6.Caregiver
Learn More !
Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular Brand
Brand Archetype : Quiz 2
Learn More !
Brands Archetypes : 10. Creator - 11.Lover - 12.Jester
Learn More !

Visuals & Design

The Art Of Logo Design And Colors
The Art Of Brands Photography
Assignment : Design Your Brand Visuals
Putting It All Together : Case Study - Honest Tea

The End

Bonus : 11 Core Principles For Creating Successful Brands
Final Assignment : You Are Hired!
What's next? Tools And Facts For Online Marketing
Congrats, You Made It To The End !
Reference & Copyright

Screenshots

Master the Basics: Small Business Branding Fundamentals - Screenshot_01Master the Basics: Small Business Branding Fundamentals - Screenshot_02Master the Basics: Small Business Branding Fundamentals - Screenshot_03Master the Basics: Small Business Branding Fundamentals - Screenshot_04

Reviews

Felix
August 23, 2023
Awesome, digestible breakdown of branding fundamentals--and the reference materials are wonderful to have on hand online and offline. Great course!
Nyoundam
July 19, 2022
It was a beautiful experience going through this course. The short and straightfoward videos make it easy to grasps the concepts explained. I really appreciate the delivery.
Fiona
March 18, 2022
I really enjoyed this course! Would recommend this course to anyone interested in branding fundamentals. Nour did a great job and had a lot of interesting examples. Thanks!
Pasquale
March 17, 2022
This course is very essential and valuable for me. It teach about the foundamentals principles of branding, that we should all know. I would have liked that the "visual & design" chapter was treated more in depth but this is not a design course so I understand that. Hi from Italy! Great Job!
Jekemen
January 10, 2022
This is a great content! Clear explanation and reinforce with the presentation slide provided. Thank you!
Francis
February 10, 2021
I had a great time learning from this course. It's very interactive, relevant and the concepts are applicable. Recommended!
Angela
December 5, 2020
I really liked this course. I am a brand designer / graphic designer with 25+ years experience. Being a life long learning I tend to take branding courses now and then just to keep up with new trends. This course was very well thought out and very well presented. It is a great course to take to summarize the process of Branding, and I recommend it to anyone. Very Well done!
Adam
July 4, 2017
Great course! well organized and walk through all the fundamentals of building a brand, slides and presentation files are clear and on the point, defiantly one of the best courses I have ever taken on small business branding, thank you!
Patriciaspm
July 2, 2017
L'allocution du formateur est très mauvaise, il parle très vite et n'articule pas. C'est dommage...Le fond est intéressant pourtant.
David
July 1, 2017
very good course really explains whats under the hood when it comes to brand positioning and the whole process of it all great example are show so your start to see through a different eye.
Thomas
June 9, 2017
Very good course. Taught well with relevant examples, I'm studying marketing and found it complimented it well. Thank you.
Debra
May 26, 2017
The information is fantastic and comprehensive. However, the grammar and spelling in the course description, my first impression, made me question the quality of the presentation. Is this course worth buying? If the instructor doesn’t take the time to make sure the course is of quality what confidence should I have? I decided for remarkable the price, I would give up my initial reaction to ask for a refund. Spell check and another set of eyes would be an easy solution. (As an aside, it took me about 15 minutes to craft my feedback and I did use spell check, so I could articulate what I wanted to say - words are powerful). It’s ironic that the course is about branding :-)
Umut
April 1, 2017
The visuals and slides are very good but the narrative is not clear, it's like recorded very close to the microphone, hard to understand
William
January 14, 2017
Really great content, I love the way how you explained the process of customers experience and brands archetypes, I had no idea about such concept, I now have a different view on branding strategy and personality, I also appreciate your effort on supporting your claims and arguments with a lot of examples and case studies, highly recommended !
Mark
January 11, 2017
Recorded sound and English spoken is clear , sexy and understandable . Educational content is rich and meaningful . Class index is well organized , well sort and its took me through A to Z journey smoothly . Overall , this is a great job , the author has a great experience teaching in schools and classes. The author surprised me with such nice online educational class , Rate it 10/10 . Please go on we are enjoying your work help spreading knowledge to everyone everywhere

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1055456
udemy ID
12/30/2016
course created date
7/29/2019
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