Mobile Apps


Freemium Principles: Design F2P Games that Generate Revenue

Learn how to Develop & Design Free to Play Games Using Analytics and Monetization that will Gauranteed makes Users Spend

4.55 (230 reviews)


5 hours


Apr 2019

Last Update
Regular Price

What you will learn

How to efficiently measure Freemium products using Key Performance Indicators

Gain an in depth understanding of the Freemium Business Model

Market to new and current users

Creating product catalogs that sell

Learn how using data science in freemium design and development can increase retention, monetize users, and generate revenue

Importance of LTV and how it can affect your product

Using virality to generate in app revenue

Generate Revenue from IAP


The most comprehensive course on how to Generate Revenue for any Mobile Game

Why this course is special

This course not only covers the basics of what Freemium is. But it also pushes the concept of making  intellectual decisions on how to market and monetize your games.

There is no other course like this on the market. You will understand real fundamentals of Freemium and apply them by building analytics in the actual product design from the earliest stages of the development cycle. Since your product generate massive amount of data through interaction, we use that data to maximize conversion and boost user retention.

Since every minor change can drastically impact how user behavior reacts, we will look at how applying an MVP strategy and intuitive Dash-board Design to make sure any optimization required will lead to an increase in revenue.

We will also look at Virality and the huge impact it can have on how user's behave with the product. When it comes to promotions, hooks, or even emails, each viral strategy play a role in generating revenue and growing the user base. User acquisition is a giant asset to any freemium models growth and we look at the different way we can achieve our desired goals.

My Guarantee

For every student that joins the course, they will be able to ask questions about their own products and how to go about developing them. I will be available to answer any and all questions for all of my students.

The Course Structure

The course is almost all video. It will take between 5 hours to complete. After you finish this course, you should be much stronger in understanding to to go about designing and developing your own applications from a data-driven design approach. You will understand the benefits of using metrics to make design decisions that are the most optimal outcome to generate revenue. 

The course is structured into 8 main Sections.

  • Section 2: Introduction to Freemium as a Business Model

    In this section, we get a universal understanding of what the term freemium is, and how it is applied today. We look at what made freemium possible in the mobile market. Also go into a brief description of all the main components that make up the freemium model. We look at Price Elasticity and how it applies to Freemium.

  • Section 3: Using Analytics in Freemium design

    Here, we look at what analytics is as a whole. What analytics can do and who makes up the team that takes analyzing data. We also look at Big Data, a huge trend in the market at the moment. We then shift our focus to a the Minimum Viable Product strategy and effective it is with the freemium model. We see how a Data Driven Design compliments the MVP in analyzing and effectively implementing changes to generate revenue.

  • Section 4: Freemium Metrics

      This is my favorite section and the largest one. Here we will look at how to properly design an First Time Flow (Tutorial) to not only get the user engaged right away, but also make it become a routine. We look at the Core Loop and how to create a solid one. As discussed previously we had MVP, in this section we are going to look at MVM(Minimum Viable Metrics) and how they are used to create cost effective decisions. We deep dive into Retention mechanics and metrics, how to Monetize our products to give us the largest ROI, What different strategies and ways we can increase user Engagement, and we take a small step at understanding Virality which we have a whole section on. After we learn all these core fundamentals, we them see how we can use these metrics to our advantage. What they numbers behind the words mean and what we can do with them to increase our revenue.

    This is the most important section in the course in terms of theory as it sets the tone of what the whole courses depth is about

  • Section 5: Lifetime Customer Value

    In this section, we take a look at what LTV(Lifetime Customer Value) is. We see how it relates to the freemium model and its usefulness  towards understanding how our users are behaving. We look at different terms like the Ins/Outs of LTV, Discounting and more. What retention vs acquisition is and what is a better path to go through. How LTV relates with Marketing, Product Development, and Organizational Priority. These are key concepts that must be understand for long term forecasting of the product life cycle.

  • Section 6: Monetization

    Here we look the Monetization curve and the impact it has on decision making for the product catalogue. We see how valuable Non-Paying Users are to the Freemium model and what kind of value they give. We then switch gears and look at monetization from  marketing perspective. We see how Downstream marketing plays a key roles in freemium and metrics.. We see how we can re-engage pre existing users and measure how effective those marketing campaigns were in doing this strategy.

  • Section 7: Virality

    Perhaps one of the most vital sections in the course, Virality plays a huge factor in making sure a product is successful. We will look at how to calculate virality, hot ti compound it and much more. We will see key factors of virality and retention, and how they both are intertwined. We look at viral networks and the different ways we can increase both viral invites and conversion rate to effectively generate more revenue.

  • Section 8: Growth                     

    The final section of the course! After a product launches, it all about how to sustain the current  flow and grow it to be more lucrative. this section takes a loot at how the development team can choose demographics effectively  and when to do so. What Paid User Acquisition has for the value of growth, Advertisement exchange and the benefits it holds for a marketing team to effective showcase their campaigns. We then look at both Supply and Demand Side Platforms and what it means on both ends of the transaction.

What sort of apps do People usually make?

Game apps, puzzle apps, social apps, photo apps, and productivity apps.

Money back Guarantee  

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.

Certification of completion when finishing this course 

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.


Freemium Principles: Design F2P Games that Generate Revenue
Freemium Principles: Design F2P Games that Generate Revenue
Freemium Principles: Design F2P Games that Generate Revenue
Freemium Principles: Design F2P Games that Generate Revenue


Course Preview

Course Overview

Introduction into Freemium as a Business Model

Price Point of 0$

Components of Freemium Model Part 1

Components of Freemium Model Part 2


Price Elasticity

Freemium as a Business Model Quiz

Using Analytics in Freemium Design

What is Analytics

What is Big Data

Data Driven Design

Minimum Viable Product

Using Analytics in Freemium Design Quiz

Freemium Metrics

First time flow Part 1

First time flow Part 2

Using Freemium Metrics

Minimum viable metrics Part 1

Minimum viable metrics Part 2

Retention Part 1

Retention Part 2

Retention Part 3

Monetization Part 1

Monetization Part 2



How to use the Metrics

Freemium Metrics Quiz

Lifetime Customer Value

What is LTV?

LTV and Freemium

Making use of LTV

Retention vs Acquisition

LTV In/Out


LTV and Marketing

LTV and Production Development

LTV and Organizational Priority

Lifetime Customer Value Quiz


Monetization Curve Part 1

Monetization Curve Part 2

Non - Paying Users in Freemium Part 1

Non - Paying Users in Freemium Part 2

Downstream Marketing

Re - Engagement Marketing

Measuring Downstream Marketing

Monetization Quiz


Calculating Virality

Compounding Virality

Virality and Retention

Viral Networks

Increase Viral Requests

Increase Viral Conversion Rate

Virality Quiz

How to Grow Mobile Games

Strategic Growth

Choosing Demographics

Paid Users

Advertisement Exchange

Demand Side Platforms

Supply Side Platforms


Vincenzo14 December 2019

Such an insightful course into how to deisng and develop a game for free to play. The analytics and Love ops sections are fantastic!

Stan2 July 2019

The best course out there for Free to Play game monetization! Super in depth into the model and very clear what the tricks are for monetizing your games!

Arianna21 April 2019

It started a bit slow, the introduction is a bit bland. But the Freemium Metrics Section and the rest that follows are exceptional. I was skeptic at first but wow im glad I continued! His take on retention and virality and how to use them in game monetization is just amazing. I recommend this course to any indie game developer!

Mike9 April 2019

This is a fantastic reference point for a lot of the main principles of f2p economy design! Recommend A+++

Tom9 April 2019

Blown away from how in depth this course is. Instructor really breaks down the core aspects of designing Free to Play games very well. Each topic has so much valuable information. This is really a must for any aspiring game developer.

Steve9 April 2019

Great course that gives insights on how to monetize within games by explaining the right path to take. Amazing for Indie game developers The teacher is very passionate about game design and knows what he is talking about. Each lecture brings something new to the table. I'm glad i found this course. It really has helped me in my game development.

Eric9 April 2019

So far its exceeding my expectations. Not even half way through the course and i already have learned so many techniques i can use to improve my game. Thank you so much for the course!

Johnson20 February 2019

Great Course. In the beginning he talks about how the model started, giving some great insight on the evolution of the market. as the course continues, he goes more in depth on the best ways to generate revenue for your games. Overall one of the best courses iv had on this platform. This is a must for any game developer trying to break into the mobile market.

Marie20 February 2019

When it come to game development, I found this course gave me a lot of insight in Free to Play games. The instructor is very knowledgeable about how designing a game with the right set up can really drive player retention,virality and revenue. I would recommend this course to anyone who is new and old in indie game development. The information in the course has truly set me on the right path, and how to effectively set up a effective monetization model and revenue strategy that works!

Mathew19 February 2019

I learned so much from this course. As an indie developer, this course really helped me design my current game more effectively. I recommend this course to any game developer

Anton21 January 2019

This is the best course I had on this platform. I have the feeling he knows what he talks about. He does NOT repeat what someone else told him, nor fill the gaps with half-knowledge. He understands the background of things.

Sara15 January 2019

He knows what he is talking about. The course is chalk full of great information regarding designing a free to play game!

Jimmy11 January 2019

A lot of practical information. Solid course for optimizing you game in regards to monetization and design.

Tobias10 January 2019

Just a powerpoint presentation with low quality slides, no practical advice or background information.


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